CULTA’s Post

𝐓𝐡𝐢𝐧𝐤 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧 𝐌𝐞𝐝𝐭𝐞𝐜𝐡 𝐥𝐢𝐤𝐞 𝐚 𝐬𝐩𝐨𝐫𝐭𝐬 𝐝𝐫𝐞𝐚𝐦 𝐭𝐞𝐚𝐦: just like Michael Jordan and Kobe Bryant had support staff, in business, marketing provides the overhead cover. They offer a wider vantage point, helping to refine strategies and actions. When marketing and sales sync up, it’s a game-changer - far better than marketing shooting solo campaigns hoping for a slam dunk, while sales cross their fingers, hoping their prospects catch the play. #medtech #medicaldevice #medicaldevices #medicaldeviceslaes #medicalsales #sales

We’ve found our agency in the middle of a delicate balancing act. The large pharma company is focused on how the medical community and FDA will perceive the data and the biotech company is more focused on getting the message to the financial community to support the stock, raise capital or comply with Reg RD disclosure.   Our CEO, Donna L. LaVoie shares her thoughts on the Balancing Act in Health and Science, IR & Communications in her latest blog: https://lnkd.in/gvhmcYeg #healthcommunications #publicrelations #investorrelations #biotechcommunications #medtech #healthcommunications #lifescienceIR #lifesciencePR 

Dope insights from my Marino. colleague Samantha Qualls on "Why New York #CannabisRetail Applicants Should Hire a #PR Firm Now." Communicating Business and Cannabis Expertise: After you secure your license, one of the biggest hurdles to opening your #dispensary will be receiving approval from local community boards and other stakeholders. Your #cannabisPR firm will proactively work to educate your neighbors about why a #cannabisdispensary is good for the community and why you are the best person to open the location. This work could include drafting talking points for you to speak at a community board meeting and making fact-based arguments on the positive benefits of cannabis dispensaries. This work will help shorten the period of time between receiving a license and opening.  Introducing Your Future Business to Your Community: Your first interaction with future customers shouldn’t be when they come into your dispensary to make their first purchase. They should know about and be excited about your official opening. By working with a cannabis public relations firm early, your team will be able to use media (both earned and owned) to educate customers about all milestones including when an address is secured, when design renderings are finalized, when employees with be hired, and when the store will officially open. This will create a strong cadence of customer touchpoints and build relationships before the first product is sold. #cannabispr #MarinoCannabis

"🤔 What's Your Take? 🚀 Share Your Insights on Mastering Product/Brand Promotion! We're diving into the intricacies of effective promotion strategies – from launch to advocacy. Your thoughts and suggestions are invaluable. _________________________________________________________________________________ Common Operational Terms for Effective Product/Brand Promotions utilized by Medical Sales Representatives 🚀📈 Discover the strategic roadmap to elevate your sales and marketing game through well-defined operational stages. From introducing a new product/brand to fostering brand champions, dive into the timelines, goals, and avenues that drive results. Let's explore the operational terms shaping a triumphant promotion journey. 🎯🌟 #PharmaceuticalIndustry #SalesAndMarketing #BrandPromotions #OperationalExcellence"

#hiring Director, Payer Marketing, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/dZNB_bsZ This role will be responsible for effectively and appropriately presenting company products to payer decision-makers, which is vital to ensure that patients can access the company's groundbreaking medicines at affordable costs. This position will involve close collaboration with various teams, including Market Access, Brand Marketing, Market Research, and Digital Centric Collaborations, to formulate and communicate the payer marketing strategy. Job Responsibilities:Lead the development and design of the Payer Value Prop across multiple therapeutic areas, indications, and assetsResponsible for the creation of payer marketing narratives and resources that support overarching brand strategy and drive appropriate formulary access across Axsome's in-market assetsLeverage data, internal and external insights, and market events to craft a compelling narrative in the payer space ensuring patients have affordable access to Axsome's innovative therapiesWork closely with the Payer Sales team and Market Research to leverage internally and externally generated insights that inform an impactful strategyPartner with the HEOR team to deliver value messaging to payers that are substantiated by real-world evidence generation/synthesisServe as point of contact with the Brand team, ensuring the payer point of view is represented and that payer access efforts support the overarching Brand StrategyManage, effectively and efficiently, multiple projects that require cross-functional buy-in across different indications and therapeutic areasManage agency efforts including scope, budget, and progress ensuring high-quality projects are delivered in a timely and compliant fashionRequirements:Bachelor's Degree in Science, Business, Accounting, Finance, Mathematics, or related field required, MBA preferredMinimum 3+ years of Payer Marketing experience or other Market Access related activitiesMinimum 5+ years of Pharmaceutical Industry related experienceAbility to work on-site Monday, Tuesday, and ThursdayExperience:Deep understanding of the U.S. healthcare market: reimbursement, and payment models including legal and compliance requirements is critical to the roleExcellent problem-solving abilities and demonstrated critical thinkingStrong understanding of the payer landscape and how payer decision-making impacts providers and their patientsPossess a strong intellectual curiosity and the desire to learn how clinical trial data and RWE factor into payer decision makingProven project management experienceAbility to influence internal and external stakeholdersExcellent oral, written, and presentation skills with the ability to use numbers and data to tell a story, influence decision-makers, and explain complex concepts clearly to a v

PHARMA SALES. Focus on the People. Covid is over however gaining access to HCP has become increasingly difficult because of all the noise in the industry. HCP want unbiased research based information to why they should adopt a different prescription to their patients , and if their patients will be able to afford it. “When the pandemic happened, everybody was trying to figure this out, but they [were] focusing on the processes, […] on the platform, forgetting about the PEOPLE,” “Campbell urged. “This is what you need to do to really engage the hearts and minds of your field team so they use the digital channels and content that you give them, and, together, get rid of these silo mentalities and barriers between medical, sales, marketing, commercial, and then together work to provide A BETTER, MORE RELEVANT content for HCPs so, in turn, they can care for the patients.” “We don’t teach how to sell to NHS. We teach how to make NHS buy from you”. The above perspective on marketing and sales can be applied across many industries. Create a product that adds value, build trusted relationships and attract buyers to you. 😉 ZIPPYAR provides a new channel for educating and engaging HCP at their own time convenience, using video streaming from marketing materials without the use of social media. Video, the entry point for consumer engagement.

🚗 Journey of a Young Sales Rep: A Year of Miles and Smiles 🛣️ As a 21-year-old anaesthetic sales rep, my world was on the road, clocking 55,000 miles in a year. Each mile represented a lesson, and each hospital visit a new story. I was on a mission to introduce healthcare professionals to the world of advanced medical equipment, driven by the belief that these products could truly make a difference in patient care. 🏥 Hospital Corridors: More Than Just Sales Pitches 🩺 Navigating the intricate web of healthcare decision-making wasn’t just about delivering well-rehearsed sales pitches. It was about listening, understanding, and empathising. Whether I was sharing insights about our safety cannulas with a nurse or discussing the benefits of our infusion pumps with an anaesthetist, it was crucial to connect on a level beyond features and benefits. 🌌 A Lesson in Resilience and Empathy: The Operating Theatre Incident 🚑 One unforgettable evening in the Royal Gloucester's operating theatres taught me a vital lesson about the human aspect of healthcare. Facing a personal medical emergency, whilst lying in bed pre-operation, humorously questioning the anaesthetist about their choice of cannulas, I found myself on the other side of the sales conversation. That experience brought a new depth to my understanding of the challenges faced by healthcare professionals and the importance of providing reliable, effective tools to aid their work - because they were being used on me. 🌀 From Sales to Strategy: Founding AGENCY 🌐 These experiences laid the groundwork for founding AGENCY. It wasn't just about the products anymore; it was about empowering healthcare professionals to feel in control and confident in their decision-making. I loved that feeling. So much so that I named the company after this. 🤝‘Agency’ (noun); ‘The feeling of control over actions and their consequences’.💪 Our goal at AGENCY is to team up with medical device, pharmaceutical and technology providers and help their growth with Compliant Creativity. We provide collateral, content, channel management, websites, and strategies that empower their customers to make informed decisions about how to overcome their barriers to giving or seeking treatment. Why not follow our journey here: ↳https://lnkd.in/eQ8mjFfx Or find out more about us here: ↳https://lnkd.in/e99R5Dtx  🤔 Reflecting and Engaging: Your Journey and Insights 💭 I'd love to hear about your experiences and the lessons you've learned along the way. How have you helped others feel empowered and in control in their professional lives?  #Healthcare #MedicalMarketing #AgencyBristol #CompliantCreativity

Whether your MedTech company is expanding by 5 or 60+, FloodGate Medical has you covered. Check out this article on how we have successfully executed expansions of all sizes and verticals. #expansion #medtechgrowth #expansionexperts #meddevice #recruiting #toptalent