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Unsurprisingly, artificial intelligence (AI) is a hot topic these days. AI has proved to be a game-changer in B2B marketing, set to transform how businesses interact with their clients. Are you a marketer looking to embrace the future of B2B marketing through AI? If yes, this blog is your gateway to discover how AI transforms strategies, enhances efficiency, and develops personalized experiences. Link to the blog: https://lnkd.in/dkmdpwXa #AIinB2B #MarketingInnovation #B2BMarketers #BeyondCodes #Sales #Leadgeneration

Explore how AI revolutionizes B2B marketing—enhancing strategies, personalization, and decision-making. Dive into our article to unlock AI's power for your business. https://lnkd.in/gtWyCg5K #ai #b2bmarketing #aiinb2bmarketing

To stay ahead of the competition, B2B marketers need to adapt to and integrate evolving AI technology into their marketing stack. "AI can be a time saver by automating tasks or generating content or insights quickly, but it should also be thought of as a kind of secret weapon." - Rob Sanchez, CEO of Anteriad shares his thoughts. https://lnkd.in/d4vaaVyu

@Forrester analysts Jessie Johnson and Katie Linford shed light on generative AI's role in B2B marketing, emphasizing the need to prioritize quality over quantity in content strategies. With 79% of AI decision-makers eyeing generative AI, discover how to leverage this technology responsibly. https://shorturl.at/cnBZ5 #GenerativeAI #ContentStrategy #B2B 

Are you leveraging AI in your marketing? In a recent article from Forbes, they propose “Two Ways AI Will Help B2B Marketers Beat The Competition In 2024.” Read the article here: https://hubs.ly/Q02kX6hb0 How does your business plan to leverage AI in 2024?

🚀 Curious about how AI can transform your B2B marketing strategy? AI isn't just a buzzword—it's the key to understanding and meeting evolving customer needs. Here's what you can gain by enhancing your strategy with AI: 📈 Gain deeper insights into customer behavior. 🎯 Personalize marketing efforts like never before. 🌐 Expand your reach and engagement globally. Ready to elevate your B2B game? Learn more here: https://loom.ly/Owhpn4g Enjoyed this insight? 👍 Like, 📎 Share, and ➡️ Follow Sootra Consulting Consulting for more updates. #b2bmarketing #marketingautomation #AI

"AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow." In a new byline for SmartBrief, Forrester Principal Analysts Jessie Johnson and Katie Linford outline three key trends in #AI for #b2bmarketing.

Undoubtedly, generative AI is a powerful tool to streamline B2B content creation and personalization. However, this doesn’t mean using AI is without challenges. Sixty-one percent of B2B marketers face difficulty implementing a cohesive governance strategy to protect customer data. See two additional challenges AI is presenting for B2B: https://lnkd.in/gqrjb6Xy #generativeAI #artificalintelligence #B2BandAI

Undoubtedly, generative AI is a powerful tool to streamline B2B content creation and personalization. However, this doesn’t mean using AI is without challenges. Sixty-one percent of B2B marketers face difficulty implementing a cohesive governance strategy to protect customer data. See two additional challenges AI is presenting for B2B: https://lnkd.in/gRgS48Nf #generativeAI #artificalintelligence #B2BandAI

If sourdough bread was the trend of 2020, AI is definitely the hot topic in 2023. 🍞 🤖 However, there are some very specific ways in which AI can support B2B marketing activity - Kasch has done a cracking job of summing these up in the latest Modern blog. 📖