Marketing Ain’t 💩 Without Tech!!!
Let’s be real. Without technology, marketing is just white noise.
For years, tech and marketing didn’t cooperate. Tech was seen as the boring IT teams, while marketing was the cool kid on the block.
But now, they coexist, and the magic of marketing in a digital-first world is possible because of tech.
Take the digital products (website and apps) developed by Costa and Vodafone, for example. They wouldn't be able to generate the diverse content needed, at scale, for seasonal and new product launches without a powerful, flexible content platform like Contentful.
Think about it. Costa needs to roll out fresh campaigns for every seasonal drink, each requiring unique, eye-catching content.
Vodafone? They’ve got to push out relevant updates for every new tech gadget or service. Without tech, they'd be stuck in a loop of generic, one-size-fits-all content that simply wouldn’t cut through the noise.
A platform like Contentful allows these brands to manage and distribute tailored content efficiently across countries, for different audiences and with personalisation baked in!!!
It’s not just about volume; it’s about precision. Every piece of content hits the mark, resonating with the right audience at the right time.
So next time you see a standout campaign, remember the tech behind the scenes making it all possible. Marketing isn’t just about creativity; it’s about leveraging the right tools to amplify that creativity.
Agree?
Laura Thornley Ana-Maria Pasparan Danielle Bramley
To listen to the FULL episode and hear how both Costa and Vodafone have got further faster with their content by using Contentful...
Checkout the link in the comments from Emma-Louise Brown ❤️
#marketing #digitalproducts #contentful #Costa #Vodafone #tech #contentcreation #scalablemarketing #innovation #marketingtech
Thank you!