CommerceNext’s Post

🗽We're back and reflecting on the National Retail Federation's, Retail’s Big Show! What an experience, 35,000+ people coming together in New York to explore exciting innovations and technologies for retail. It was a privilege to be on the UK government's Department for Business and Trade's mission with these other great companies: Buyerdock, SparkLayer B2B, Hyran Technologies, Versori, Holition, DotOrigin, Pimberly, Red Ant, and SoPost. Here are some of our key takeaways from the event: 🔗 Seamless Commerce: a huge focus for retailers to offer smooth and connected purchasing journeys for their customers whether this is online, moving between devices or in-store with the likes of Amazon Go, where customers ‘Just Walk In”, without checking out. 🧑🤝🧑Deep customer insights, as emphasised by Salesforce Chair and CEO Marc Benioff in his keynote, are driving the trend of Knowing Customers Better, from understanding past purchases to predicting future preferences, enabling personalised, frictionless shopping. 🤖 AI-powered scalability and automation which is revolutionising retail operations and enabling these personalised, frictionless shopping experiences. 📹 Shoppable Video and live video were also key standouts for us, demonstrating how video and e-commerce are converging. Live video is becoming instrumental in connecting with niche customer groups and is crucial for brand storytelling. 🔐 Authenticity, appeared to underpin everything at the event! Customers seek genuine experiences and products that resonate with their values, which in turn creates brand loyalty. It’s clear to us that retailers are embracing innovation, weaving technology, personalisation, and authenticity together to create an exciting future. 🚀 #RetailInnovation #CustomerExperience #NRF2024

As we approach the final day at #nrf2024 , I wanted to share some of my key takeaways from the event. Firstly, I was impressed by the #genai approach taken by tech vendors and retailers. It’s great to see a focus on use cases that generate ROIs and provide value to customers. Secondly, the #ai discussions around generative search and contextual buying were fascinating. This approach brings a systemic change in the way shoppers search for products online, moving away from searching by single products to searching by context. Thirdly, the #returns discussions were insightful. I learned about creative approaches to address the issue, including return prevention strategies and “weaponizing” returns for customer engagement. Finally, the #marketplaces discussions were eye-opening. It’s interesting to see the growth of marketplaces outside retail B2C to offer one-stop-shop experiences to customers in finance, travel, B2B, etc. Looking forward to Day 3! #retail #retailinsights #ecommerce #digitaltransformation

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Ecommerce brands are increasingly using AI to bridge this gap, leveraging consumer data and modifying the shopping experience to individual preferences and behaviours. This shift towards hyper-personalisation is driven by the desire to enhance customer satisfaction, increase customer engagement, and drive sales in a highly competitive market. Jayesh Jose is the Chief Technology Officer and Co-Founder at online meat delivery marketplace, FreshToHome  Read more👇 https://lnkd.in/d-Zr4VMb #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

Had a great time talking at length with Ed Hennessy & Jo Allen of Customer Decisioning Institute around all things #decisioning, #omnichannel, #hyperpersonalization, #PaidMedia and the shifting roles of analytics/data science in the enterprise as new investments in #generativeAI come online and organizations look to capitalize on those investments post-hype curve!

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Retailers can succeed without relying on cookies by focusing on their customers and using their own data. This means building direct relationships with customers and offering personalized experiences through loyalty programs. Being transparent about data use and prioritizing customer trust can encourage customers to share their information. Using technologies like AI can help retailers provide tailored experiences that make customers feel valued. Additionally, working with tech providers can help retailers manage and understand their data better. These partnerships provide tools to analyze customer behavior and preferences without needing third-party cookies. Retailers should also create seamless experiences across both online and offline channels, ensuring consistency and convenience for their customers. By adopting these strategies, retailers can maintain strong customer relationships and remain competitive in a digital world that values privacy. #CustomerExperience #DataStrategy #RetailTech #Personalization #DigitalMarketing

Unlock the Power of #eCommerce_Chatbots to Skyrocket Your Sales! 🚀 #eCommerce_Chatbots are essential for businesses and online retailers because they improve customer experiences and foster company growth. Chatbots increase user engagement and retention by providing personalized, real-time support. ✅ Get Valuable Insights ✅ Engage Customers Seamlessly ✅ Gain Competitive Edge ✅ Boost Sales with Cross-Selling ✅ Reduce Cart Abandonment #Kadhaipoma is a leading #WhatsApp_business_API_provider, offering cutting-edge eCommerce chatbots tailored to your business needs.🚀 Elevate #customer_engagement, drive sales, and stay ahead in the #digital_market. Experience seamless integration and unmatched support with us! For more information Visit us@ https://buff.ly/48EdtUl Contact us@ +91 - 90921 22211 Email us@ Info@kadhaipoma.ai #ecommercechatbotplatform #ecommercechatbot #conversationalaiinecommerce #bestretailchatbots #hepto #kadhaipoma

Unlock the Power of #eCommerce_Chatbots to Skyrocket Your Sales! 🚀 #eCommerce_Chatbots are essential for businesses and online retailers because they improve customer experiences and foster company growth. Chatbots increase user engagement and retention by providing personalized, real-time support. ✅ Get Valuable Insights ✅ Engage Customers Seamlessly ✅ Gain Competitive Edge ✅ Boost Sales with Cross-Selling ✅ Reduce Cart Abandonment #Kadhaipoma is a leading #WhatsApp_business_API_provider, offering cutting-edge eCommerce chatbots tailored to your business needs.🚀 Elevate #customer_engagement, drive sales, and stay ahead in the #digital_market. Experience seamless integration and unmatched support with us! For more information Visit us@ https://buff.ly/48EdtUl Contact us@ +91 - 90921 22211 Email us@ Info@kadhaipoma.ai #ecommercechatbotplatform #ecommercechatbot #conversationalaiinecommerce #bestretailchatbots #hepto #kadhaipoma

The last step is all about transforming your customers into enthusiastic fans and dedicated brand ambassadors. 💙 Remember, the journey doesn't end with a purchase; it's an ongoing relationship. 🤝 Use the power of #AI to offer personalized upsell options or create tailor-made loyalty programs to ensure long-lasting customer loyalty. Embrace the opportunity to exceed their expectations and create a loyal following! You can get a comprehensive insight into the impact of AI in ecommerce in our free white paper: https://lnkd.in/dSqE4KyY #Shopware #Ecommerce #DigitalCommerce #AIinEcommerce #AITools