Proud to see the innovative work we're doing at Publicis Groupe featured here by Scott Hagedorn. We are building solutions at the intersection of commerce, media, data, and AI that are pushing the boundaries of what’s possible. It’s a privilege to do so with industry leading assets in identity and commerce intelligence, and in partnership with some of the worlds greatest brands and humans. Excited to continue to shape the future with this team! …. As a tease of the kind of problems these applications will be solving, the CPG example Scott gives revolves around the disconnect companies sometimes struggle with between mental availability of and physical availability of their product on the shelf. “Our big business growth-driving application is tying those two things together for the first time,” says Scott. “We have our identity graph where we can see where people shop, and are they loyal to a specific brand, or do they shop the category, and when was the last time they shopped, and when was the last time they bought your product? We also have Profitero and CitrusAd, which gives us visibility into 70 million shelves. And increasingly, because you can do in-store pickup, what you see online is what's available in the local store. But that's a massive amount of data to try to put together. What we ended up doing was building a model to connect the consumer identity with the inventory.” #retailmedia #commerce
Excited to debut some stuff and have some fun 😎.
