Colin Horan’s Post

Game. Set. Match. 🎾 🍻 Brilliant work from Stella Artois. A perfectly served special build which ties together all the elements of their Wimbledon partnership and cultural relevance of the tournament. But it’s the mixed-doubles pairing of social and OOH that makes this particularly impressive - The unique special build not only compliments the wider OOH campaign by creating impact in the real-world, but it works equally well as social content, adding more reach and value to the overall campaign. Budweiser Brewing Group UK&I Starcom Meg Chadwick Tony Hursey Lauren Cloke Jerry Cupples MT Sparks #outofhome #creativity #stellaartois

I always enjoy seeing how brands use OOH tactically to standout during the major football tournaments.  Walkers perfectly tapped into the mood of the nation ahead of last nights 'crunch' game with The Netherlands by delivering this playful message, and continuing their brand presence across the tournament. After some Ollie Watkins magic sent us through to Sunday's final against Spain, I'm looking forward to seeing how other brands might capitalise in this huge cultural moment. Talon OMD UK PepsiCo Ed Sanderson Irina Panescu Luisa Amado #outofhome #fmcg #ooh

Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

Our latest 'Audience in Focus' study takes a look at 9 bitesize trends influencing grocery shopping this summer. 👇 👇 👇 #outofhome #fmcg #insights https://lnkd.in/dpBwZpfH

More and more advertisers are adding Programmatic Digital Out of Home into their omni-channel mix. In our latest Clear Channel UK whitepaper, a collection of industry experts share their thoughts on how they are using Programmatic Digital OOH, either to compliment their existing OOH plans or to bolster their overall digtal strategy. Get the full report ‘From Cookies to Cohorts in Context’ on the link in the comments. 👇 #outofhome #programmatic #prohh

Guinness' ambition to grow their share of the lucrative summer beer market continues with their latest #OOH campaign. If you've been out enjoying the recent good weather, you'll have likely noticed these brilliant Guinness ads on the streets. The unique real-world context of Out of Home enables the brand to drive association with this key category entry point, with presence close to points of consumption when audiences are feeling the warm weather most - outside! A callout to the nearest pub adds additional context and a useful nudge to purchase. Excellent work from Diageo, PHD and Talon - Neroli Jobanputra, Anna MacDonald, James Weatherill, Jennifer Gabbarelli #outofhome #creativity

The Muller x Declan Rice fun continues with this playful special build. Following the RICE RICE BABY! Campaign which launched during the 2022 World Cup, the latest iteration plays on the idea that rice + protein = extra-strength. The campaign is supported by a nationwide OOH campaign alongside other digital and social channels. Here’s to hoping we’ll also see Declan lifting a huge trophy in a few weeks time 🏆. Great work from VCCP, Müller UK & Ireland , EssenceMediacom UK, GroupM OOH and Clear Channel UK. George Wait , Matt Hayes, Marketa Kristlova , Stefan Burgass, Thiemo Mallwitz. Sam O'Connell, Hannah Payne, Colby Adam. #ooh #outofhome #creativity

This brilliant Napolina campaign took 'Brand Building' GOLD at the Outdoor Media Awards last week. 🥇 But don't be fooled into thinking this was just a one-off special build. This campaign was built on the solid foundations of reach, and combined smart flexible planning with impactful creativity. The goal was to drive long-term success by showcasing the brand's 'Not so Humble' personality, and reinforcing their quality credentials through strategic premium OOH placements. Their broadcast roadside ads were placed within 1km of major supermarkets, and they utilised the flexibility of digital OOH to be dominant during the evening drive-time (25% of people often buy what they need for dinner on their way home from work). The showpiece was their special-build billboard near London's Mercato Metropolitano market, literally putting the product on a Neapolitan pedestal and driving positive PR and fame. An effective campaign and worthy award winner! Congratulations to Princes Limited, Wavemaker UK , Lucky Generals and GroupM OOH - Ailish McVeigh, Helen Carswell, James Crorie, Becky Hulme, Joe H., Lauren G., Kate Bradbury For full details of all this years Outdoor Media Awards winners, check the link in the comments below. 👇 #OMA2024 #fmcg #outofhome

Euro 2024 starts tonight, so here's a throwback to what might just be the best football related billboard of all time. Created by Adidas and TBWA\Worldwide for the World Cup in Germany back in 2006, the 65 meter wide structure featured goalkeeper Oliver Khan diving over the highway in Munich. What's your favorite football ad? #outofhome #creativity #euro2024