Cody Wittick’s Post

Trend I'm Noticing Across Portfolio of Brands Under Mangement Brands that we're spending anywhere from 1.5k - 2k/day in adspend, we saw a minor pullback after Meta algo bug. But, we've timed collection drops to follow seasonality changes (Spring, Easter, Back to school, etc). Essentially this floats returning customers back on site while allowing us to ride the wave when pushing these collections on the front-end. Other brands that are less established, We're laying the foundations with an evergreen offer that can run year-round and attract TOF net-new customers while realigning with Founder to setup proper collection drops following Seasonality calendar. Ads should only amplify your business. It should not be the reason why your business fails.

Coming off the heels of our first-ever Meta Brand Building Summit, we're excited to announce the release of a whitepaper on the topic of Modern Brand Building. Read about how successful advertisers are merging traditional and new approaches for engaging customers to drive both short and long-term results. https://lnkd.in/eUTJ2jzu

3 predictions for 2024 👇 1. Creative will be the ultimate differentiator for brands online 2. Closely followed by lifecycle 3. Most brands will be exposed because they haven’t got their brand or lifecycle where it needs to be Many brands are still laser focused on acquisition... And yep, that’s important. But there’s only so much tweaking you can do in the ad account before you max out. Plus, no matter how much work you put into your media buying, costs are going up and Meta continues to operate like a black box anyway. Get the fundamentals in place… Solid brand, good acquisition flow backed up by world class lifecyle. If you want to know more about the state of play from the Fat Earth Media perspective, check the link in the comments 👇

3 predictions for 2024 👇 1. Creative will be the ultimate differentiator for brands online 2. Closely followed by lifecycle 3. Most brands will be exposed because they haven’t got their brand or lifecycle where it needs to be Many brands are still laser focused on acquisition... And yep, that’s important. But there’s only so much tweaking you can do in the ad account before you max out. Plus, no matter how much work you put into your media buying, costs are going up and Meta continues to operate like a black box anyway. Get the fundamentals in place… Solid brand, good acquisition flow backed up by world class lifecycle. If you want to know more about the state of play from the Fat Earth Media perspective, check the link in the comments 👇

We're unveiling Teads' Creative Consortium, an innovative suite of omnichannel partnerships designed to elevate creative services, drive innovation, and amplify campaign results for advertisers. Key Highlights: 🏅 Real-Time Sports Data Integration: Enhancing ad engagement with live sports stats in collaboration with Stats Perform. 🌐 AR for the Open Web: Immersive AR experiences like Virtual Try-On (VTO) with Perfect Corp., Aryel, Threedium, Atelar Studio, and GEENEE. 🔊 AI-Driven Audio Production: Partnering with AudioStack to deliver dynamic, personalized audio-visual experiences tailored to different languages, locations, and audience segments. 💬 Conversational Units: Revolutionizing shopper engagement with innovative in-ad conversational units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs, in partnership with Vyde. 📈 Innovative 3D-Like Experiences: Captivating 3D ad formats for improved brand recall and interaction rates, activated with partners like Threedium. 👜 Shopping Ads: Bringing commerce at the speed of life, engaging consumers wherever and however they choose to shop with SmartCommerce. Teads Studio's enhanced creative capabilities have empowered brands like Nissan Motor Corporation, McDonald's, PepsiCo, RIMOWA, and Lenovo to deliver personalized ads across multiple touchpoints, boosting customer interaction and driving business results. In Nissan Motor Corporation's recent campaign, Teads integrated omnichannel elements with CTV and XR formats, reaching 41% of the UK population and boosting brand favorability. Read the press and stay tuned for 7 tips to activate exceptional creative during key moments across omnichannel screens, including major global moments >> https://hubs.li/Q02Bz_hb0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Creative #CreativeConsortium #Innovation

🌈 Hear about a refreshing take from the Meta Brand Summit on Perpetual Traffic: It's not always about measuring every little detail. Sometimes, keeping an eye on the big picture is what counts. Dive into this balanced approach to marketing. Follow for more wisdom like this! #googleads #googleadsmarketing #googleadsagency

🔍 In the digital age, the boundary between the physical and virtual continues to blur. Our latest venture dives deep into transforming traditional in-store products and packaging into compelling digital visuals. By harnessing cutting-edge digital marketing strategies, we're not just presenting a product, but curating an entire experience. Gone are the days when customers would pick up a product merely based on its in-store appeal. Today, consumers want immersive, digital-first encounters even before they step into a store. 🌐 By digitally revamping packaging and in-store products, brands can resonate more profoundly with today’s tech-savvy audience, enhance product discoverability online, and create consistent cross-platform branding. #DigitalMarketing #FutureOfRetail #ECommerceEvolution #DigitalTransformation #PackagingRedefined #packaging #instore #products #digitally #branding #stores #appeal #ecommerce

The 2 top areas luxury/premium brands fall down when running Meta ads are 👇🏻 1) Type and volume of creative: We built the narrative and the assets to present to a client recently and we had produced 50 different pieces of creative next to each layer of the story funnel. So 50 Build, 50 Storytell and 50 Sell assets that were carefully moving NEW to brand customers down through a buying journey. The client was shocked 😱 Why so many??? Remember Meta is largely algorithmically driven. The more angles you provide, the better decisions it can make = the better results you get. So test lots and never stop. A winning formula is only so for a short time. 2) Structure they are used within: I touched on this above. If you are focusing on new-to-brand customers...they need to be treated WAY differently than those who already buy from you. They have less attention span and, quite frankly, they don't want you to interrupt them in most cases. But what they will accept is a brand that disrupts through entertainment. So ensure your Build stage ads that are the disruptors....do so in an engaging way. Do not just show people your product. It's not enough. #luxurybrand #premiumbrand #digitalstrategy ------------------------------------------------------------------------------------ Looking for growth? Our new-to-brand customer growth accelerator program took one client from 1 X ROAS to 15 X ROAS within 30 days. Click below to book your 30-day program: https://lnkd.in/eR8yZRyi

Embarking on a journey through the realms of fan commerce, we find ourselves at the crossroads of tradition and innovation. Pinfinity, a beacon in this evolving landscape, strives to masterfully craft a bridge between collectible pins and the digital age. Harnessing the power of augmented reality, Pinfinity transforms the ordinary into the extraordinary, breathing life into each pin and creating an immersive experience for fans worldwide. At the heart of Pinfinity's innovation lies a patented AR technology that elevates traditional collectible pins into interactive treasures. With a simple scan using Pinfinity's app, fans unlock a world where pins become portals—leading to animations, music, and a myriad of digital wonders directly related to their favorite brands, characters, and artists. This not only redefines engagement but also opens new avenues for creators and IP holders to connect with their communities in meaningful, continuous ways. Pinfinity's journey began with the vision of its co-founders, seasoned veterans in fandom and digital innovation. Their expertise, coupled with strategic partnerships with iconic names like Disney and Hasbro, positions Pinfinity as a leader in licensed fan commerce. This blend of creativity, technology, and strategic alliances underscores Pinfinity's unique ability to captivate the market. The essence of Pinfinity's success lies in its dedication to creating moments that transcend the physical world, fostering a community of fans who are not just collectors but active participants in the stories they adore. This approach not only nurtures brand loyalty but also sets a new standard in how we experience collectibles. As we look towards the future, it's clear that Pinfinity is not just following trends but creating them. Their commitment to innovation, community, and storytelling charts a course for the evolution of fan commerce. In this era of digital transformation, Pinfinity stands as a testament to the power of blending tradition with technology, offering a glimpse into the future of fandom.

To all brands and agencies buying on Meta... This is a huge announcement! You can now transparently measure suitability on Feed AND Reels for the very first time. See your adjacencies at the post level and start optimising your campaign suitability! I love seeing how Zefr's AI continues to solve ongoing challenges that marketers have been facing for so many years... And this is just the start. #GARM #Suitability #Meta #Reels #Feed https://lnkd.in/eFD-Zq27