Six Flags this week completed an $8 billion merger with rival Cedar Fair to create the largest amusement park operator in the United States. Together, they operate 42 amusement and water parks across 17 states. The success of the deal will determine the future of these amusement parks, and diehard rollercoaster fans are watching carefully. Some are optimistic that the condition of Six Flags’ parks will improve. Others worry it will become more expensive to get into their favorite parks. Many amusement park fans are passionate about the parks’ design and history and notice the smallest of changes. For now, each park in the new company will keep its old branding and name. But fans fear the parks could lose their nostalgic elements and become a sea of corporate sameness. Read more: https://cnn.it/3xKN8rA
Nisha P.
1w
They are giants for a reason
Amber Chen
1w
Always better together.
Just what the world needs
joseph A.
1w
would be great
Senior Manager, Merchandising Operations at Walmart | Texas McCombs MBA | Texas McCombs Arkansas Chapter President | PMP | Advocate and Ally for Inclusion & Diversity
1wBen Bentzin This deal is somewhat reminiscent of the Rosewood case study in your Marketing Management course. Dedicated fans of each type of park experience will surely have opinions balancing nostalgia, park infrastructure updates, new attractions/in-park offerings, and ticket cost changes to support the business. Will be interesting to follow along for the next few years to see how the parent leadership manages change and attendees’ perception of the brand & experience.