CNN International Commercial’s Post

Last week’s CNN Presidential Debate drew a huge, combined audience of 51.27 million viewers on US TV channels making it the highest rated program in CNN history. CNN ranked #1 across broadcast and cable TV networks with 9.53 million viewers.   There were more than 30 million live starts of the debate on CNN’s digital platforms and on YouTube as the world’s eyes were fixated on CNN for this landmark event. The coverage on CNN Max in the US made the CNN Presidential Debate the second largest Live Event on Max.   Read more here 👉 https://cnn.it/4bsUuOj

CNN International joined the Mongolian Economic Forum 2024, Mongolia’s leading national conference dedicated to addressing economic development, critical geo-political topics, and solutions to help accelerate the nation’s development.    CNN Anchor, Correspondent, and Business Editor-at-large, Richard Quest, moderated two of the forums’ most significant panels which set the agenda for the day’s discussions. The first plenary session, which focused on regional development, featured high-profile leaders including the Prime Minister of Mongolia, opposition leaders such as Luvsannyam Gantumur and Dorjhand Togmid, Albert Park, the Chief Economist at the Asian Development Bank (ADB), and Professor Euvin Naidoo from the Thunderbird School of Global Management. Quest's second plenary session, “Green Energy & Financing, Energy Transition” featured Bolormaa Enkhbat, Member of Parliament, Randeep Singh Grewal, Chairman of Greka Green Group, Dr. Lili LU, Senior Business Development Director of Green Hydrogen at Envision Energy, Marc Meleard, Executive Director at Badrakh Energy, and Rufat Alimardanov, Mongolia’s Resident Representative at IFC - International Finance Corporation.   James Hunt, CNNIC Senior Vice President of Global Client Solutions, also joined the #MEForum on a panel discussing Mongolia’s tourism. In addition, Erin Williams, Sales Director at CNNIC, had a fireside chat at the MEF Youth session where she discussed the role of traditional news brands in the age of social media and disinformation.  

The topic of why advertisers should support quality journalism was prevalent at Cannes Lions International Festival of Creativity. In a piece for The Media Leader, Cathy Ibal, SVP of Global Advertising Sales at CNNIC, looks at why it’s incumbent on the whole industry to tackle news avoidance and highlights the important work done by the World Media Group and others to help show the value of news to brands and society at large. Read the full article now: https://lnkd.in/gD5S_ucD

‘Why AI, data and cyber security are topping the decision makers’ mindset'   Take a look at CNN International Commercial Director of Audience Insights, Jo Tenzer's latest piece published by WARC: ‘Why AI, data and cyber security are topping the decision makers’ mindset'. The piece explores current trends of AI in business, including AI’s influence on human decision-making and cyber security, referring to CNNIC and B2B International’s latest research on ‘The Business Decision Makers’ Mindset’ throughout.   Read the full article here: https://bit.ly/3W0JDoK   Download 'The Business Decision Makers' Mindset' report now: https://cnn.it/3XCRoni

Check out CNN Create Brand Studio's latest campaign for Mongolian Government Tourism and Investment 👇

CNN Create Brand Studio produced a captivating drone film, in partnership with the Angolan Ministry of Communications, to showcase the country's unique biodiversity and inherent beauty. Watch below 👇

CNN Arabic and UN Women in the Arab States have renewed their impactful partnership last week, which began in 2022, with a Memorandum of Understanding. This collaboration aims to accelerate gender balance, financial inclusion, and female employment across the Arab States. Susanne Mikhail Eldhagen, Regional Director of UN Women in the Arab States, emphasized, "Together, we commit to supporting a media landscape promoting women’s rights, with a focus on women’s employment." Over the past two years, the partnership has made significant strides, notably through the '16 Days of Activism against Gender-Based Violence' campaign. Caroline Faraj, VP of Arabic Services at CNN remarked, “The initial two years of this partnership have seen consistently high levels of engagement in the stories and projects we have undertaken together, which underlines the power, relevance and importance of our collaborative efforts.” Looking ahead, CNN Arabic and UN Women will continue to focus on high-quality, data-driven content and strategic events that highlight women's economic empowerment and their integral involvement in peace and security. Read more on Campaign Middle East: https://lnkd.in/eiW43VHr

CNN Create Brand Studio partnered with ViiV Healthcare on an interview film and digital article to shine a light on the pharmaceutical company's groundbreaking research, innovation and treatments on its mission to treat and prevent HIV/AIDs. Check out the full video below 👇

The CNNIC South East Asia Sales team hosted the CNN Experience Thailand event in Bangkok on Tuesday. Over 90 senior clients and local media joined us to gain exclusive insights on how CNN connects brands with their audiences across platforms. Will Ripley, CNN’s Senior International Correspondent, kicked off the event by sharing his journey reporting for CNN in Asia and how CNN produces diverse content beyond breaking news. This was followed by Jon Jensen, CNN’s Executive Producer and Operations Lead, who shared insights into CNN's unmatched storytelling and discussed the types of stories that resonate most with our audiences. The evening concluded with Daniel Epstein, Head of Creative Production for CNNIC's award-winning global brand studio, CNN Create Brand Studio, highlighting how Create works with brands to establish a connection with their target audience through branded content.