Clark Barron’s Post

I am FASCINATED by this hot take on marketing. Here's my perspective... Where I DISAGREE: Marketing is not dead. If you think it is, try opening a restaurant with fabulous food and wait for people to come. ;) Where I AGREE: The playbook and channels ARE completely different. And that's a good thing. I do believe that audiences what to know what you're making, why you're making it and who you're making it for. But even if you believe in the new opportunities and ways to market the challenge remains - standing out has never been more difficult. The best place to start for breaking through is: 1. Having a crystal clear point of view* 2. Deciding which channels and through which content you are going to win 3. Building a product worthy of their attention (* I cannot underscore how important this is. It's one thing to do marketing. It's another to do it with a point of view. Who do you disagree with? What do you feel will change? What do you feel will never change? How are you actually different then competitors? Without this, your marketing team is running 100mph on each channel unarmed with the real thing that will move the needle.) #eventmarketing

Founders, It's time You flip the script on how you think about your product and marketing You might have a solid product on your hands but if your marketing game sucks, you are leaving massive growth potential on the table. On the other hand, even the slickest marketing won't save a crummy product. You need the goods to back up the talk. To succeed, you need both: a fantastic product that delivers value and marketing that effectively communicates that value to your audience So, remember, it's a two-way street: a top-notch product and killer marketing go hand in hand for success.

A 60-second marketing crash course for first-time founders: 1. If you build it they won’t come. Even the best product fails without proper distribution. 2. Positioning is the key to product/market fit. How you position your product will be your most important decision. 3. Launches help but are overrated. Invest in finding a repeatable acquisition strategy instead. 4. The money is really in the list. Email is still the channel with the highest ROI. 5. Organic search is the best kind of traffic. Satisfying search intent is the most important ranking factor. 6. Figure out one distribution channel at a time. Go an inch wide and a mile deep instead of trying to be everywhere. 7. Talk to your customers as often as you can. What they deeply want is often something you can’t easily see. 8. Paid social is the best way to scale. The creative is what will make or break your campaign. 9. Obsess over increasing your LTV. Acquisition is trendy but successful businesses are built on retention. 10. Marketing is a marathon not a sprint. Focus on fundamentals, not things that give you a dopamine hit.

A 60-second marketing crash course for first-time founders: 1. If you build it they won’t come. Even the best product fails without proper distribution. 2. Positioning is the key to product/market fit. How you position your product will be your most important decision. 3. Launches help but are overrated. Invest in finding a repeatable acquisition strategy instead. 4. The money is really in the list. Email is still the channel with the highest ROI. 5. Organic search is the best kind of traffic. Satisfying search intent is the most important ranking factor. 6. Figure out one distribution channel at a time. Go an inch wide and a mile deep instead of trying to be everywhere. 7. Talk to your customers as often as you can. What they deeply want is often something you can’t easily see. 8. Paid social is the best way to scale. The creative is what will make or break your campaign. 9. Obsess over increasing your LTV. Acquisition is trendy but successful businesses are built on retention. 10. Marketing is a marathon not a sprint. Focus on fundamentals, not things that give you a dopamine hit.

Alright, let’s cut through the marketing fluff. Companies, hear me loud and clear: You're not "more than a company" and your product is not "more than a product." This overused, underwhelming narrative is not just tired, it's practically narcoleptic. First off, let's state the obvious. If you're selling a product or service, you ARE a company. That’s your identity. Dressing it up in grandiose terms like "more than a company" is akin to putting lipstick on a pig. Sure, it might look different, but it's still a pig. What does "more than a company" even mean? Are you solving world hunger? Stopping climate change single-handedly? Doubtful. Most of the time, it's just a veil to obscure the simple fact that you're here to sell something. And there's nothing wrong with that. Just own it. This trope has become a crutch for brands lacking a compelling value proposition. If your product or service was truly revolutionary, you wouldn't need to distract consumers with this superficial narrative. Your offerings would speak for themselves. Also, let's talk about the consumer perspective. They're not naïve. They know when they're being sold to. This “more than a product” spiel? It's patronizing and transparent. You're not fooling anyone. In short, companies need to drop this pretentious narrative. Be what you are. Sell your product or service on its actual merits, not some inflated sense of purpose. It’s time to wake up from this delusional marketing dream and face reality. Your customers will thank you for it. ❤️

Why Performance Marketing is considered as the worst form of Marketing? Simply because it increases the CAC without forming an emotional bond with the consumer. It’s like having a one night stand vs going for a long term relationship. But, one night stands have their own benefits. For startups Performance Marketing has become a necessary evil as they need to show immediate growth in their DAU. Even if 90% of the acquired consumers drop out after consuming the benefit, they will retain 10% (slow) active users. It’s still a massive loss as they lost the chance to ‘Impress’ those 90% of consumers. PM = Benefit + CTA What most Marketing Folks miss here is the packaging of the ‘Benefit + CTA’. If we approach Performance Marketing like Brand Marketing then the same creative will help build the brand as well. Golden words: CREATIVITY SWAAD ANUSAAR That’s what we do. We make that Performance Marketing asset memorable without compromising on the comprehension. Give us your PM creative and we will convert it into a brand marketing asset. Cheers 🍻

Gosh, this speaks to me - a piece all about non coercive marketing. I hate marketing, but to make Lemons.Life grow it's vital. It's themes? Optimize for aligned, empowered customers Surrender control, and embrace emergence Cede authority Treat people as ends, not means Enough is enough Play long games Tell the truth, even when it's scary Create invitations, not ultimatums Trust fully and unconditionally https://lnkd.in/gf42cnAG #marketing #realpeople #marketingadvice

While there is no such thing as "easy marketing" marketing products that have age restrictions adds unique layers of complexity that require expertise to solve. In today's blog Carmen Rojas discusses some of these challenges and outlines where the pitfalls of this area of marketing often are.

🚀🌟 Let's talk about MARKETING! 🌟🚀 - Marketing isn't just about selling a product; it's about telling a story that resonates with your audience. 📚✨ - In a world full of noise, your marketing strategy needs to be as unique as a unicorn dancing on a rainbow. 🦄🌈 - Remember, good marketing doesn't just happen; it's a blend of creativity, strategy, and a sprinkle of magic. ✨💼 - Don't just aim to reach your audience; aim to move them, inspire them, make them feel something. That's the power of great marketing. 💥👥 🔥🚀 Marketing is like a first date. You want to make a lasting impression, create a connection, and leave them wanting more. Who's ready to swipe right on some killer marketing strategies? 💃❤️📈 - Marketing is the heartbeat of any successful business. It's the art of turning strangers into loyal fans and customers into brand advocates. 💌🌟 - Whether you're a startup or a Fortune 500 company, your marketing strategy should be as bold as a superhero and as engaging as a viral meme. 💥🦸♂️ - Remember, marketing isn't about shouting the loudest; it's about whispering the most compelling story that captures hearts and minds. 🌟💬 💡💬 Marketing is the secret sauce that transforms a good business into a great one. It's the tool that turns dreams into reality, ideas into innovations, and brands into legends. Are you ready to unleash the power of marketing in your world? 🚀🔮 - In a world where attention is the new currency, your marketing strategy is your golden ticket to capturing hearts, minds, and market share. 💰💡 - Marketing isn't just about promoting a product; it's about creating a movement, sparking conversations, and leaving a lasting impact on the world. 🚀🎯 - The best marketing doesn't feel like marketing; it feels like a story unfolding, a journey beginning, and a relationship forming. 📖❤️ Let's dive deep, dream big, and dare to disrupt the status quo with marketing that moves mountains and minds! 🌟💥 #MarketingMagic #InnovateToElevate #StorytellingSells

Something that I was excited to hear today: "I understand marketing is a longer term investment". Also not 100% correct. It's great to hear founders buying in to the mindset that marketing may take time to start driving results. It's true that it may take a few months to drive clear pipeline. I want to counter that quite often, the impact marketing has is immediate if you're creating the right type of content. You might not start seeing pipeline, but you start immediately building trust, increasing awareness, and improving product awareness. Case in point, for one particular client, we just started posting this week. Just got a message from him that someone in his network shared that content with a key target enterprise account that he would love to land. That account might not immediately contact him, but now there's more trust, they know who he is, and they're buying into his POV. On top of that, there's a great feedback point for us to create more of this content and double down on that messaging - we immediately accelerated our learning. The revenue impact with content marketing is not immediately visible (lagging indicator), but the trust building, awareness, and influence on your target customers is immediate.