Imagine showing up to a workout session with no clue what you’re in for - the theme, the instructor, even the fitness genre are all a mystery. This was exactly what went down in Chicago over the last 10 days in NUUN’s unforgettable experiential activation, “Unexpectercise.” Hundreds of energized everyday athletes laughed, sweated and sipped with the brand over the course of 20 sessions of madness – each one representing one of NUUN’s 20 years of existence and a different colorful and quirky theme. From a pop dance tutorial with a big-time choreographer to basketball- and pickleball- inspired circuits to a collab with our Orange Theory partners to a booty workout in honor of our “Peach” seasonal flavor, these sessions all delivered on unexpectedness and over-delivered on fun and muuvement. For example: one of the sessions I participated in had a dodgeball theme, which involved a strong HIIT portion with WWE Hall of Famer Torrie Wilson sniping us with bouncy balls during our squats and planks, followed by an all-out dodgeball battle at the end. These memorable experiences all drove home the point that when you hydrate with NUUN, your body is ready for anything and “Anything Can Happen After NUUN.” I’m in awe of Mike Sommers and the whole team who pulled this off to perfection in an incredibly short timeframe. And we’re just getting started, baby. #nuunlife
Wow, that sounds like quite the adventure. Exercising with surprises at every turn - definitely an unforgettable experience. #nuunlife
This is fantastic!
How has Nuun been around for 20 years?! Such a fun activation!
LOVING it!
This looks Amazing! 🤩💪
Nice!!
Sr Marketing Director, NUUN, at Nestlé Health Science
1moBig high fives to the whole team behind this, including (but not limited to): Mike Sommers, Chantel Calixtro, Bryce Wilson, Michael Bull, Valerie Ruppel, Melia Shumate, Claire Rompa, Olivia Tinney, Olivia Fuller, Joshua Bell, Megan Smargiasso, Kelly Canfield, Ingrid Milman Cordy, Laura Merrett, Andrea Martin, Meredith Kish, Anthony Iannello, MBA, Aileen R. Stocks, Brian Groves, Abigail Buckwalter, our great partners at BibRave and our incredible Chief Muuvment Officer for the program Alex Piccirilli