Chris Brody’s Post

Almost 20 years ago, an international FMCG company wanted to enhance its nutrition messaging. It hired a nutritionist in the marketing department to ensure that nutrition messages are effectively included in all communication, especially in below-the-line activations. Her mission was to enrich the company’s marketing messages with compelling, health-centric insights that would resonate deeply with consumers. The nutritionist came in and quickly established a dedicated team to tackle the new direction. She trained them meticulously, ensuring they understood the importance of nutrition in marketing and how to effectively communicate this to the public. Under her leadership, the teams then embarked on an ambitious country-wide campaign, conducting sampling activities and road shows. They also focused heavily on school activations for several of the company's brands, which not only educated children on the benefits of specific nutrients but also engaged teachers and parents, spreading the health message even further. The campaign proved to be a big success, boosting the company’s growth. Recognizing her effective strategies and leadership, the company promoted her and she became a brand manager for one of the leading global brands. She enjoyed marketing and brand management until she decided to take that up as her new career direction. Fast forward, her career soared as she took on more significant roles within the industry. She has now worked for two decades and has succeeded in her work. Under her guidance, the companies thrived, benefiting from her innovative approaches to consumer and product marketing. She has since introduced a plethora of new brands in the East African market, each meticulously crafted to meet the needs and tastes of the consumers, and has continued to grow in her career until she got into senior leadership. That nutritionist is me. My name is Emma and this is how I became a professional marketer. I find that my knowledge of nutrition, coupled with my experience in marketing and communication sets me apart and is profoundly useful as I lead teams, develop new products, and grow businesses. These skills are particularly useful in vision and innovation planning for not just food manufacturing businesses, but they apply across most industries. I have since worked in food, home care, skincare, and hair care manufacturing as well as the media industry. Feel free to get in touch if you need assistance in these areas! I'm here to help. #FMCGMarketing #BrandManagement #visionplanning #innovation

👩🍳 Working with my clients to present their products to align with their brand and create a memorable experience, is a really satisfying part of my job. This was a special Old El Paso brand immersion for General Mills #brandimmersion #brandmarketing #foodstylist #brandexperience #fmcg #fmcgproducts #secretweapon #tacotuesday

Rebranding Nestle Milo for better Growth 🚀 Our vision for the new Milo includes: 🎨 A fresh logo: We've infused the thunder element to signify Milo's excitement and energy, while lush green leaves convey its natural wholesomeness. 🌟 New Brand Ambassadors: We proposed to introduce R. Praggnandhaa for Buddhi and Gaurvi Singhvi for Shakti, who perfectly embody Milo's essence. A new message: "Don't just drink it as a meal; make it a part of your meal." Plus, we proposed exciting campaigns like: 1️⃣ Milo Effect: Witness how Milo transforms an average, unbalanced diet into a powerhouse of nutrition. 2️⃣ Milo Tales: Be enchanted by heartwarming stories and testimonials from kids who've experienced the magic of the new Milo. 3️⃣ Milo Flavour Quest: A thrilling blindfold activity where kids savor the delightful taste of Milo. I would like to thank my team members Kanak Paliwal Piyush Agrawal Promil Kumar Aadhithiyan S J Gelli Sai Aakash Dileep Mandadi and our mentor Vaishali Sharma, PhD who guided us throughout the project. #nestle #marketing #fmcg #fmcgindustry

PUBLIC RELATIONS, HEAL THYSELF. The vast majority of people I know who work in PR (including colleagues and friends) are smart, socially conscious, and ethically minded communicators. But every time I try to defend their profession, a story like this appears: Dieticians are being paid to promote artificial sweeteners without disclosing that their posts are sponsored by American Beverage. Their primary tactic is right out of the tobacco industry playbook: Spread doubt about the World Health Organization's "low-quality science" regarding the potential health risks of aspartame. While many of the influencers cited in this Washington Post study flagged their posts as #ad or #sponsored, consistent with FTC recommendations, those identifiers were often hidden in a constellation of other hashtags. Fewer than one-third of the influencers ID'd AmBev's sponsorship outright. AmBev will argue it has a right to defend its member companies, which include Coke and Pepsi. (And it does.) And PR professionals will argue that they are merely providing "a voice in the marketplace... to aid informed public debate."* (Also true.) But truthfulness, transparency and authenticity are all foundations of ethical communications. For its own sake, the PR profession should start aggressively calling out PR practitioners who don't abide by those fundamental tenets. *Excerpted from the Public Relations Society of America's Code of Ethics #Ethics #EthicsMatters #PR #PublicRelations

Making San Pellegrino’s rebrand a sparkling success with sampling. 🍊🍋✨ When San Pellegrino rebranded their iconic Italian Sparkling Drinks, they needed to quickly get their new cans into the hands of their target consumers, boost product reviews and collect new marketing opt-ins as part of the exciting launch. What better way to create buzz than through an engaging social sampling campaign? Here are some campaign highlights: ✨ 100% opted into marketing, creating a pool of new consumers to engage with future marketing ✨ 88% gave the drink a five-star review, providing invaluable brand advocacy and recommendations to help fuel future purchases ✨ 42% bought the drink within TWO WEEKS of sampling Plus, our new AI-powered review summaries saved San Pellegrino precious time, sifting through hundreds of reviews to provide them with instant insights into product feedback and sentiment. Want to know how we did it? https://lnkd.in/e8hC8t8t Huge thanks to Michela Tasso and the Nestlé dream team – we absolutely loved this collaboration! 🙌 #productsampling #onlinesampling #digitalmarketing #fmcg 

Food and beverage brands, as a daily part of people's lives, play a significant role in promoting collaborative actions in sustainability. However, these brands face a major challenge: 'Disconnected Conversations,' where their actions and communications fail to resonate with the general public's perceptions of what is relevant or connected to them. So, our latest sustainability article from Ogilvy Thailand, in collaboration with Spotlight Amarin, reveals '4 Strategies for Connecting Sustainability with People in Food and Beverage Brands' 1. Connect to Little Efforts: Emphasize the importance of small, manageable actions that individuals and businesses can take toward sustainability. 2. Connect to Local Business and Community: Support local businesses and engage with the community during hard times through technology and innovation. 3. Connect to More Opportunity and Authenticity: Create genuine and meaningful opportunities for all, encompassing the diversity of people and the biodiversity of the environment. 4. Connect to Healthy Diet Consumption: Encourage a shift toward healthier dietary choices. Therefore, food and beverage brands must not only focus on developing new strategies to address business challenges arising from changes in consumer behavior and societal norms but also rely on collaboration to find new ways to achieve sustainability together with society. In the future, we will undoubtedly see more than just the 4 approaches mentioned above, which will further enhance brands' and individuals' connection to sustainability. #Ogilvy #OgilvyThailand #OgilvySustainability

As #marketleaders, our responsibility is not only to strengthen market leadership but also #growthecategory. You can do this through: 👨👩👧👦 More consumers 🛒 More purchases 🌦️ More occasions While we continue to work on the first two, it was #strategically imperative that we tap into new #demandmoments. One such demand moment is #winterhydration, particularly because it would help us #deseasonalize the water category. The ask was to shift consumer behavior from #thirstquenching to #hydration through a compelling piece of communication without sounding preachy. That’s where our awesome #communicationpartners RED Publicis came in. Big shout out to all involved for their support and contribution🙏🏻 You people are 💎 Abdullah Jawaid, Faisal Rana, Ayesha Khan, Sara Fayyaz, Zareen Rathor, Hamza Amjad, Haroon Rashid, Fahad Babur, Salman Ahmed Khan Lodhi, Shaheryar khalid #Drink8ToHydrate #Nestle #PureLife #GoodFood #GoodLife

No, I didn’t quit agency life to work in a factory. But I did go and smell our client’s nuts. It’s not every day that a client asks you to get that up close and personal, but in this case it was really important. We recently started working with a new client — a wholefood nutrition brand (more on that soon). When they first described their product, it sounded amazing and we needed to go have a look. And yes, it contains nuts. It’s important to get face time with clients and get proper experience of the products and services we’re helping them sell. It’s something we’ve instilling in the team at Ourselves, which we’ve held onto from our time in big networked agencies. How else would you get a proper immersion in what you’re working on and the people behind it? It’s the the foundation of great work and partnerships. Nothing beats it. And in case you’re wondering — their nuts smell amazing.

Good hydration is essential for maintaining overall health and well-being, playing a crucial role in numerous bodily functions. Adequate hydration supports proper digestion, nutrient absorption, and circulation, while also helping to regulate body temperature and eliminate waste products. In addition, staying hydrated is important for cognitive function, physical performance, and mood regulation. When considering the functional benefits of specialized hydration products like Liquid I.V. for average consumers, it is important to delve into the broader context of hydration and its implications for human health. Questions arise concerning the necessity of these products compared to traditional methods like drinking water. How do these products address common hydration issues faced by individuals, and do they offer a significant advantage over natural hydration solutions? Furthermore, what scientific evidence supports the unique benefits of these products in promoting overall health and well-being, particularly considering the potential long-term effects of relying on such products for hydration? Taking a critical approach to evaluating the functional benefits of these hydration products within the framework of good hydration practices can provide valuable insights into their role in supporting human health and well-being. By understanding the importance of hydration in maintaining proper bodily function and making informed choices about hydration methods, individuals can prioritize their health and optimize their overall well-being. Link: https://lnkd.in/eyjdVSwD