Christina Tasci’s Post

品牌及廣告商現時或會設置Cookies 以追蹤用戶活動並分析喜好對以精準地發放個性化廣告內容給目標受眾，提升用戶體驗。 然而Cookies亦衍生出不少隱私問題，Chrome瀏覽器更計劃於2024年末前全面停止使用第三方Cookie。廣告商需投入時間和資源來實施新的定位和測量工具，以收集客戶數據的同時確保符合相關法規和政策。業界認為這改變同時亦是一個機會，可促使廣告行業和數字生態系統尋找創新的解決方案和替代方法來實現精准的廣告定向和有效的受眾參與。 立即了解如何提前準備應對Cookies的淘汰：https://bit.ly/3xBjvs2 Brands and advertisers would set up cookies to track user activities and analyze preferences to deliver personalized advertising content to target audiences and enhance user experience. However, cookies have also given rise to privacy issues, and the Chrome browser plans to completely stop using third-party cookies by the end of 2024. Advertisers will need to invest time and resources in implementing new targeting and measurement tools to collect customer data while ensuring compliance with relevant laws and policies. The industry sees this change as an opportunity to drive the advertising industry and the digital ecosystem to seek innovative solutions and alternative methods for achieving precise ad targeting and effective audience engagement. #香港01 #HK01 #數碼營銷 #Cookies

🚀 Navigating the Evolution of Digital Advertising with Meta: Meta's recent announcement signals a continued shift away from detailed targeting options, a trend that began over three years ago. It's time for marketers to reassess their strategies and embrace the evolving landscape. 📈 Targeting Trends Over the Years: From 2012-2015, the emphasis was on specific ways to target users by actions and behaviors. Scrutiny over election manipulation, events like Cambridge Analytica, and iOS 14 changes prompted Meta's removal of sensitive ad targeting options in 2022. 🛠️ Tools for the Future: Meta introduced Advantage Targeting Expansion Tools, Advantage+ Shopping Campaigns, and Advantage+ Audience, leveraging AI and machine learning to streamline the targeting process and move away from traditional inputs. 🔍 The Path Ahead: Anticipate a future where detailed targeting options continue to dwindle, and broader categories become the norm. It's essential to adapt to these changes to stay relevant in the evolving digital advertising landscape. 💼 Actionable Steps for Marketers: Conduct an audit of your current advertising approach. Experiment with Advantage+ Shopping Campaigns and Advantage+ Audience. Test broader targeting methods to future-proof your advertising strategy. 🚀 Conclusion: Adapting to change is crucial in digital marketing. Embrace the available tools, experiment with new approaches, and stay ahead of the curve to ensure continued success in the dynamic world of digital advertising.

Big Village Launches Audience Intelligence Services: Revolutionizing Audience Strategy, Targeting, and Measurement Boca Raton, FL, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that their subsidiary Big Village, a leading innovator in the consumer insights industry, has launched its Audience Intelligence platform, a game-changer in the realm of audience profiling, targeting, and strategy. The launch represents a major advancement in technology dedicated to supporting brands, agencies, publishers, and other stakeholders across the digital marketing landscape to understand, target, and evaluate both consumer and business segments more effectively. Built entirely from the voice of the customer, Audience Intelligence offers an unparalleled and comprehensive taxonomy of thousands of segments that capture the unique intentions, sentiments, interests, values, and behaviors coveted by brands and their agencies. Deep media, behavioral, and attitudinal insights on each combined with the option to incorporate custom segments into the platform differentiate it from other audience services available in the market. Brands, agencies, and other industry players can leverage Audience Intelligence to enrich their first-party data assets, including survey data and customer data, plan media and communications strategies, and activate campaigns for pre-built or custom segments across a range of media platforms. "What makes Audience Intelligence different is the seamless integration it provides between the voice of the consumer and the campaigns that are ultimately delivered to them,” shares Chief Data Officer, Andy Davidson. “We have intentionally built our platform to enable brands and agencies to avoid the hops across various stages of strategy, planning, activation, and measurement that typically dilute campaigns. At the same time, we've purpose-built our solution to help publishers improve monetization with details on their first-party audiences that other solutions can't provide." With the launch of Audience Intelligence, Big Village is reshaping the way the digital marketing industry approaches strategy and execution. By offering a platform that connects the dots between consumer insights and campaign execution, Big Village empowers brands, agencies, and publishers to reach their target audience with precision and effectiveness, ultimately maximizing their return on investment. Read more: https://lnkd.in/dJU6jNMR #otcmarkets #stockstowatch Contact / Investor Relations: Douglas Baker at corp@otcprgroup.com 561 807-6350 https://otcprgroup.com

Hello there, esteemed marketing enthusiasts! 🚀 I’m on a mission today to demystify the ever-evolving world of Digital Advertising. You'd agree with me that we've traveled leaps and bounds from traditional pamphlets, billboards, and commercials to today’s personalized, targeted, and responsive digital adverts. 📈 So, what makes Digital Advertising so powerful? • Audience targeting: Who would've thought that showing ads to specific age brackets or geography would be a game changer? But here we are, and it WORKS!🎯 • Result tracking: Being able to trace each click, sale, or any other conversion and understand where it came from is an advertiser's dream come true. 📊 • Cost-effective: We all love a good deal. What about one where you pay per click or impression! 🤯 The traditional spray and pray advertising method is history. Today, it’s all about reach and teach. Making sure that the right people get the right message at the right time, in a way they can resonate with. Sure, there are formidable challenges! Consider privacy concerns, keyword competition, and ad-blockers for instance. However, adding a healthy dose of creativity, data-driven strategy, and adapting swiftly to change can paint a new horizon on your advertising canvas.🖌️ Bear in mind, with digital advertising, we aren't just broadcasting our message into oblivion. We are opening a channel of communication and relationship building. We are not just advertisers anymore, we are storytellers, innovators and game-changers. 🔥 Remember folks, Digital Advertising isn't just a tool, it's an art done right with scientific precision. Stay curious, engage, adapt and watching you innovate will be a pleasure! 😊 #DigitalAdvertising #CustomerEngagement #Innovation #AdCasaTips

Great post! Firm believer it's always good to audit what you're doing. This is in life and especially digital ads. Too many times I've heard "it's going good" from a prospect regarding their ads strategy, to later get hands on for an audit and discover there is tons of missed opportunity. Similar to life, if you're getting complacent and things are simply "going good", that might be a sign to shake things up and test yourself so you can continue to grow.

As we close out 2023, I wanted to share my 2024 predictions for the advertising industry ... 1) the rise of generative AI and its impact on all facets of advertising and media 2) maximizing investments in top talent and its long-term impact 3) influencer marketing as an established and trusted channel for large enterprises to SMBs across all categories Check out the article for insights on these topics and others, and please share in your thoughts on other changes we should expect to see in 2024 Happy Holidays All! #mediastrategy #advertising #generativeai #predictions

A report on customer behavior trends details the success of digital innovations such as influencers, AI solutions, and reels. The report encourages these modes of more immediate interaction and personalization on a mass scale. #retail #AI #influencers #Reels https://lnkd.in/gUnG7qVz

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Facebook ads are still one of the most effective ways to reach your target audience and achieve your marketing goals. But as technology continues to evolve, it's important to stay ahead of the curve and understand the future of Facebook advertising. Here are some trends that we're likely to see in the future of Facebook ads: • 𝗠𝗼𝗿𝗲 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗱𝘀. Facebook is already using AI to deliver more personalized ads to users, and this trend is likely to continue in the future. This means that advertisers will need to focus on creating ads that are relevant to each individual user's interests and needs • 𝗠𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗮𝗱𝘀. Users are more likely to pay attention to ads that are interactive and engaging. In the future, we can expect to see more Facebook ads that allow users to play games, watch videos, or even try on products before they buy them • 𝗠𝗼𝗿𝗲 𝗮𝗱𝘀 𝗼𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗱𝗲𝘃𝗶𝗰𝗲𝘀. Mobile devices are becoming increasingly popular, and so too is mobile advertising. In the future, we can expect to see more Facebook ads that are designed specifically for mobile devices • 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴. Facebook is already using AI to target ads more effectively, and this trend is only going to accelerate in the future. Media Buyers will be able to use AI to target their ads to people based on their interests, demographics, behaviors, and even their emotional state • 𝗦𝗵𝗼𝗽𝗽𝗮𝗯𝗹𝗲 𝗮𝗱𝘀. Facebook is making it easier for people to shop directly from the app with its shoppable ad feature. Media Buyers can use shoppable ads to tag products in their ads and allow users to purchase them with just a few taps • 𝗜𝗺𝗺𝗲𝗿𝘀��𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. Facebook is also investing in immersive experiences such as augmented reality (AR) and virtual reality (VR). Media Buyers can use these technologies to create more engaging and interactive experiences for their audience. 𝙎𝙤, 𝙬𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙢𝙚𝙖𝙣 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙙𝙨? To create effective Facebook ads in the future, Media Buyers will need to focus on creating more personalized, relevant, and engaging ads. They will also need to embrace new technologies such as AI, video, and immersive experiences. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐫𝐞𝐧𝐝 𝐭𝐨 𝐰𝐚𝐭𝐜𝐡 𝐨𝐮𝐭 𝐟𝐨𝐫? 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐛𝐞𝐥𝐨𝐰 ⬇ #facebookadvertising #digitaladvertising #future #mediabuying #digitalmarketing #digitalpresence

Lately, I've been noticing that Contextual Advertising is on the rise as companies look for post-cookie solutions for their marketing strategies! It's based on the context of the placement rather than targeting an individual, and it's becoming increasingly popular due to increasing privacy concerns. Here's what you need to know: ▶ It's a form of advertising without user data and is usually done with little to no data. ▶ Advertisers can still reach an intended target without tracking their browser history, as it's an old-school form of ad buying that's getting a second wind. ▶ Companies use web crawlers and AI to scan websites and look for keywords, sentiment, and ad load to get a better understanding of the context of a page. ▶ Publishers and trade groups have raised concerns about ad verification and brand safety vendors using their content without permission. ▶ Contextual advertising is just one solution for advertisers looking to move towards more privacy-oriented ways of reaching their core audiences. Do you think contextual advertising is a viable solution for marketers post-cookies? #contextualadvertising #cookies #marketing

The phasing out of third-party cookies is a big shake-up for the advertising world. While third-party cookie has been a mainstay of targeting for a while, innovation is brewing, and programmatic advertising is poised to evolve in some exciting ways: 🚀 Context is King: With 3PC going away, advertisers will need to place more emphasis on contextual targeting. This means understanding the content surrounding an ad space and aligning your ad with it. Think sports ads shown on sports pages, or recipe ads nestled amongst cooking websites. 🚀First-Party Data Takes Center Stage: Data you collect directly from your customers will become even more valuable. Look to leverage CRM data, website behavior, and loyalty programs to build detailed profiles of your audience and target them effectively. 🚀Privacy-Preserving Solutions Emerge: New technologies are emerging that allow for targeted #advertising without compromising user privacy. Look for solutions that rely on contextual targeting, data clean rooms, and privacy-conscious cohorts to reach your target audience. 🚀Focus on Measurement: With less reliance on 3PC data, measuring campaign success will require a more holistic approach. Look to incorporate metrics that go beyond clicks, such as brand mentions, social media engagement, and website traffic to gauge the true impact of your campaigns. 🚀Evolving Partnerships: Expect to see more collaboration between advertisers, publishers, and data providers. By working together, they can develop new targeting solutions and ensure a healthy programmatic ecosystem that respects user privacy. The future of #programmatic advertising is about innovation and adaptation. While #3PCD presents challenges, it also opens doors for new creative strategies and a more privacy-focused approach. So, let's embrace the change, leverage #data effectively, and get ready to see programmatic advertising thrive in the new era! Feel free to drop your opinions! #3pcd #programmaticadvertising #digitaladvertising #digitalmarketing #storytelling #advertising #google