Christina Tasci’s Post

I fundamentally believe that growth is good, money can be used for good, and business can be a force for good. It’s the culturally pervasive “growth at all costs” mindset that can intoxicate founders, leading them to make hasty, haphazard decisions that can derail strategy, drain resources, and destroy a brand. It doesn’t have to be this way. In my latest Substack, I share 10 ways a brand can scale without losing its soul. #branddevelopment #consciousleadership #consciousentrepreneur

Personal Brand vs Business Brand… 👉🏻 Personal is Conversation = Gary Vee Business is Promotional = Vayner Media 👉🏻 Personal is opinionated = Elon Musk Business is informative = SpaceX 👉🏻 Personal grows fans = Dwayne Johnson Business builds advocates = ZOA Energy - Personal is Personal - Business is Business A personal brand is the way that you present yourself to the world and how people perceive you. It’s about creating an authentic and consistent image of who you are and what you stand for. A business brand is the way to earn profit from the commercial, industrial and professional activities 💯 ---------------------------------------------- 💬 Feel free to DM me if you want to grow on Instagram or if you want personal consultation #linkedincreators #businessbranding #branding #contentcreator #linkedinfamily #personalbranding #RohanLalchandani

Ever wondered what could be your game-changer in business? Here's the secret: Your brand is THE single most important investment you can make! 💡✨ Curious to explore how a powerful brand can transform your journey? Let's chat! Drop us a DM and let's turn your brand into an unstoppable force! 💬🌟

Transform Your Brand to Unlock Massive Success and Profits

Don't just build your brand, grow it! According to Jenis Makwana, a successful brand should be like wine, constantly evolving and growing on all. But what happens when a brand gets stuck in a status quo? The answer is pivoting. Accepting and understanding that pivoting is necessary for growth is the smart key to success. I can see a lot of profiles on various platforms saying #BuildingBrand, but I firmly believe that a brand is built when it's launched. And a good brand grows on from there. Speed to market is crucial, and pivoting can help a brand not only grow topline and vertically, but also horizontally. Remember, a brand cannot be a building, once built it achieves a status quo. A Brand should be like an #Ivy, Free flowing, Keep evolving and ever growing. #Pivoting #BrandGrowth #SuccessTips #letsgrow

In today's world, how fast things will move!! 😀 Companies need to reinvent themselves about every six months, what does that mean? Does it mean it's completely changed? Brand development? Reinventing the product or service? Add new maybe This just means taking a closer look at where the market is heading and what you are doing in order to continue  We have to repeat the question  This is how things are going now but there is no better way to do it? What about people, don't they, too?  what about you what do you think do you agree? #Business #Development

From Good to Great: The Brand Transformation Blueprint 🚀 It's not the fancy logos or slick marketing campaigns that build a great brand. The Good to Great framework teaches us this: 1. Disciplined People: Assemble a team that values the mission over the ego. 2. Disciplined Thought: Confront the brutal facts, yet maintain unwavering faith. 3. Disciplined Action: Stop doing what's unnecessary and start what truly adds value. In a world obsessed with quick wins, remember: 👉  It's the consistent, deliberate actions that take you from good to great. 👉  It’s about the values you stand for, not the valuations you chase. A brand isn't built overnight. It’s created through persistent effort, authenticity, and delivering real value to your customers. Reflect on this: What deliberate steps are you taking to transform your brand today? 💡 🌟 #GoodToGreat #BrandBuilding #ValueCreation

Let's talk about the elephant in the room: Everyone wants to innovate, but no one wants to take the first step. In our race to become market leaders, we often forget that innovation is not just about being first; it’s about being memorable. It’s not enough to launch a new product or service; what truly sets you apart is how you present it to the world. Branding is your story, marketing is how you tell it. Without a compelling narrative, even the most groundbreaking innovations can fall flat. So before you rush into your next campaign, ask yourself: Does my audience really understand who we are? Remember, in a world where everyone is trying to shout the loudest, sometimes a whisper can be the most powerful sound. Stand for something meaningful and let your brand do the talking. You might just find that this approach doesn’t only attract attention—it builds loyalty. Think differently about your next move. Could redefining your brand story be the key to unlocking unprecedented growth? Let’s start a conversation that goes beyond just selling and focuses on creating lasting connections. Make innovation mean more than just new. Make it synonymous with your brand.

Have you ever wondered when branding becomes a must? Usually, companies start thinking about their brand after they receive money from investors. But what if you need a brand from the start to attract more investment? I'm not just talking about the logo; but about the vision and unique business personality. It's important to show investors what your brand stands for and where it's headed. So, here's the big question: how do you get investors to really like your idea? Think about how you win customers: it's not just about facts, it's about connecting with their emotions and visualising your purpose. Investors are people too. They are willing to take risks when they believe in something that goes beyond numbers and graphs - they want to understand the bigger plan. Investors go beyond looking at profit numbers. They check out your leadership, the strength of your brand, and your values. Brands with a clear goal get attention because investors know that the market rewards them. Right from the start, creating a brand story doesn't just get investors in; it also puts real meaning into what you're doing. Investors don't just care about numbers; they're attracted to business with a clear vision of the future. They're investing in opportunities, not just products. And that's where having a brand really counts. #businessbranding #LogoDesigner #Branding #BrandBuilding #BrandIdentity #BrandDesigner #InvestmentStrategies #BrandInvesting #Investment

A sad reality in many agencies today is that most performance marketing teams don't have a clue what their brand marketing team does and vice versa. Mostly, Brand marketing is pressured to drive brand equity and Performance marketing is pressured to drive sales and acquisition. Both are given independent goals and never collaborative goals. IMO, if the teams are aligned on the brand's needs and identity you'd see a more holistic approach where teams make the best use of the other's ability to scale the brand together, and not as independent organizations. #startup #brandmarketing #brandstrategy #agencylife