Christina Tasci’s Post

If you have a new business and want to start accepting payments - or thinking it's time to switch to another payment provider, come talk to us! We'll be at booth 301 or come to our workshop on Monday at 11am "5 Payment Strategies to Drive Subscription Growth" #subsummit2024 #payments #paymentgateway

Big thank you to the team at Perpetua especially Laura Conboy, Mark James & Elliot Gregory for an incredible time at #GrowthLabs in Barcelona with Chris Thomas, Sophie Down & Bethany Eve Ashworth☀️ A special thanks to Franz Jordan for hosting the competitive and market intelligence workshop and my inclusion on the panel 🎙 I had a fantastic time and loved interacting with our wonderful attendees. For those who didn't attend, please reach out if you'd like to discuss how your organisation can better leverage market & competitor intelligence including best practices and tools you can use. A couple of questions you might want to consider to evaluate if you're adequately using market intelligence data: 🔍When optimizing Amazon Ads campaigns, do you check if the wider market demand changed AND what the impact was on your products market share... for the period you're optimizing?🎯 🔍How do you measure your products life cycle? Do you factor this in when you make stock decisions? is there a "factual framework" in place to remove the guesswork?🎯 #amazonads #conference #retailmedia #amazonfba #ecommerce #amazonadvertising Sitruna - Amazon Experts 🍋

🗞️ DIGITAL NEWS WEEKLY ROUNDUP, 11th - 17th Sept Good morning and good Monday everyone! Ready for your weekly dose of digital insights and tech updates? Look no further! Here, as always, is a summary of the most interesting digital and tech news from the past week. It is worth noting that last week saw the start of one of the biggest court cases since the Microsoft antitrust case in 1998. If you find these updates as interesting as I do, give them a thumbs up 👍 and let me know what you think in the comments below! ⬇ ⚖️📲 GOOGLE'S DAYS IN COURT HAVE BEGUN AS IT TRIES TO DEFEND ITS SEARCH DOMINANCE. 🛒♪ TIKTOK UNVEILS ITS E-COMMERCE PLATFORM WHERE YOU CAN DANCE AND SHOP AT THE SAME TIME. 📦♟️ AMAZON PLAYS A MASTER HAND AND MAY BECOME THE GRAN MAESTRO OF LOGISTICS. 💭👠 ZALANDO AND HIGHSNOBIETY GO STORYTELLING TOGETHER. 📺⚔️ THE ADV BATTLE CONTINUES. CONSUMERS AND MARKETERS SEEM TO DISAGREE ON PREFERRED MEDIA PLATFORMS AND CHANNELS. _______________________________________ #digitalnews #ecommerce #digitalmarketing #google #doj #tiktokshop #amazon #logistics #zalando #highsnobiety #advertising

My Spotify Wrapped confirmed that I’m even more of a data nerd than you already thought I was… This is not surprising to anyone who’s regularly subjected to my rambling about all things Retail Media data, but I’m a hugeee fan of The CPG Guys! If you work in Commerce Marketing or somewhere in the wild world of CPG, I highly recommend giving them a listen. I’ve truly learned a ton over the 1.5k minutes I spent listening in this year. Awesome stuff. #datadriven #commercetools #retailmedia #unifiedcommerce #adtech #nerdout

Brand Analytics is nothing new. However, what might be new to some is taking ASIN's that you find in Brand Analytics and putting them into Product Opportunity Explorer to deep dive a little more than just knowing its click and conversion share. Yi Zhen Ee shows how to start it off here, but check out the full episode to learn more about other aspects of Amazon Datapoints you might be sleeping on at h10.me/526

Have you ever noticed how searching for a product online suddenly fills your social media feeds with ads for that very item? 🌐🔍 This isn't a coincidence; it's the power of data. Utilizing this kind of targeted, data-driven insight is a critical strategy for businesses aiming to excel in this hyper-competitive digital world. 🚀 Data-driven decision-making today isn't a choice; it's the backbone of business excellence. 💯 This systematic process involves collecting extensive data 📈 from multiple sources—customer insights, web analytics, and sales data—and then analyzing 🧐it to identify trends and patterns, which are crucial for making informed decisions aimed at improving business operations and strategies. Consider the titans of industry: 1️⃣ Amazon uses data to recommend products to customers based on their past purchases and browsing behavior. This has helped Amazon to become one of the most successful e-commerce companies in the world. 🛍️🌍 2️⃣ Netflix uses data to recommend movies and TV shows to its subscribers based on their viewing history and preferences. This has helped Netflix to become one of the most popular streaming services in the world. 🎬📺 3️⃣Walmart uses data to track inventory levels and to identify products that are in high demand. This information is then used to make decisions about which products to stock and where to place them in stores. 🏬📦 How are you using data to carve out your organization's success story? Share your strategies and insights in the comments. Let's cut through the noise and bring your business into the spotlight. Like, share, and join this empowering journey toward clarity and decisive action. 💬🌟 #Innovation #BusinessGrowth #Sustainability #ChangeManagement #InnovationCulture #Creativity #TechnologyInnovation #DiversityandInclusion #FailureIsLearning #InnovationMetrics #EmployeeEmpowerment #ProblemSolving #Excellence #Leadership #ThoughtLeadership #OrganizationalInnovation #ContinuousImprovement #FutureofWork #BusinessSuccess

Have you ever noticed how searching for a product online suddenly fills your social media feeds with ads for that very item? 🌐🔍 This isn't a coincidence; it's the power of data. Utilizing this kind of targeted, data-driven insight is a critical strategy for businesses aiming to excel in this hyper-competitive digital world. 🚀 Data-driven decision-making today isn't a choice; it's the backbone of business excellence. 💯 This systematic process involves collecting extensive data 📈 from multiple sources—customer insights, web analytics, and sales data—and then analyzing 🧐it to identify trends and patterns, which are crucial for making informed decisions aimed at improving business operations and strategies. Consider the titans of industry: 1️⃣ Amazon uses data to recommend products to customers based on their past purchases and browsing behavior. This has helped Amazon to become one of the most successful e-commerce companies in the world. 🛍️🌍 2️⃣ Netflix uses data to recommend movies and TV shows to its subscribers based on their viewing history and preferences. This has helped Netflix to become one of the most popular streaming services in the world. 🎬📺 3️⃣Walmart uses data to track inventory levels and to identify products that are in high demand. This information is then used to make decisions about which products to stock and where to place them in stores. 🏬📦 How are you using data to carve out your organization's success story? Share your strategies and insights in the comments. Let's cut through the noise and bring your business into the spotlight. Like, share, and join this empowering journey toward clarity and decisive action. 💬🌟 #Innovation #BusinessGrowth #Sustainability #ChangeManagement #InnovationCulture #Creativity #TechnologyInnovation #DiversityandInclusion #FailureIsLearning #InnovationMetrics #EmployeeEmpowerment #ProblemSolving #Excellence #Leadership #ThoughtLeadership #OrganizationalInnovation #ContinuousImprovement #FutureofWork #BusinessSuccess

👉 Have you been using the Category Insights dashboard? It's one of the most useful dashboards that was released a while ago. It's packed with actionable insights to help understand your product category or subcategory more deeply. Whether you’re looking to track trends, benchmark, or analyze marketplace performance, Category Insights provides the data you need to make informed decisions. Stay ahead of the competition and leverage these insights to drive your strategy forward. In this video, we take an in-depth look at this dashboard. #amazon #sponsoredads #itsalwaysdayone

𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻 𝗳𝗼𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗲𝗹𝗹𝗲𝗿𝘀? Ever felt lost in the Amazon jungle of data? Don't worry, there's a hidden gem – the Category Insights dashboard! This isn't some ancient relic. It's packed with insights to understand your product category, like a roadmap to success. See trends, compare yourself to others, and make smarter decisions – all in one place! 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗜 𝗹𝗼𝘃𝗲 𝗶𝘁: 🔹 Know Your Competition 🔹 Make Data-Driven Decisions 🔹 Unleash Your Inner Strategist

A people forward e-commerce strategy is a good RGM solution to improve profitability for your SKUs Also helps improve repeat purchase to deliver better ROAS and LTV #cohortanalysis #revenuegrowth #roas #ecommercesuccess