Christina Tasci’s Post

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗼𝘀𝗲 𝗯𝗲𝗹𝗹𝘆-𝗮𝗰𝗵𝗶𝗻𝗴 𝗹𝗮𝘂𝗴𝗵𝘀 𝗳𝗿𝗼𝗺 𝗙𝗲𝘃𝗶𝗰𝗼𝗹 𝗮𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲 𝟵𝟬𝘀 𝗮𝗻𝗱 𝗲𝗮𝗿𝗹𝘆 𝟮𝟬𝟬𝟬𝘀? Let's take a hilarious walk down memory lane and tip our hats to the genius minds behind Fevicol's ad campaigns! 🧠🎨 Who could forget that iconic "Bus ad"? 🚌 The one where they practically made a bus look like it was pieced together by Fevicol itself? It was a riot! Not only did it showcase the strength of the adhesive, but it also bagged a shiny silver at Cannes. Talk about gluing attention! 🏆 Fevicol truly nailed it back then (pun intended). Their ads weren't just about sticking things together; they were a masterclass in creativity and humor. Whether it was furniture sticking to the ceiling or elephants failing to pull apart wood, every ad was a testament to the power of humor in marketing. Let's raise our virtual glasses to the brilliant minds who brought us these hilarious commercials that not only entertained us but also showcased the product in a way that stuck in our minds (pun totally intended, again)! 🥂👏 If you're still chuckling at the memories of those ads or if you've got other classic Fevicol moments that cracked you up, share your favorite in the comments below! Let's celebrate the glue that held us together through laughter and creativity. #ThrowbackAds #FevicolMagic #CreativityAtItsBest #creativeads

🚀 Less than two months ago, Solo Stove launched what critics called a "genius marketing campaign". 🤝 They teamed up with the iconic Snoop Dogg, leveraging his well-known love for cannabis. The twist? Making the world believe he was quitting “smoke” - but instead, he was promoting Solo Stove's innovative smokeless fire pits! 👀 A viral sensation, this campaign was praised for its creativity. Even Ad Age couldn't ignore it, ranking it at #18 in the Top 40 Ads of 2023. 💬 Solo Stove's CEO, John Merris, shared on LinkedIn, "This one will go down as one of the best. Working with Snoop Dogg was incredible - a perfect match between two brands." 🤔 This collaboration challenges our understanding of marketing. It's more than just advertising; it's about creating memorable experiences and unexpected partnerships. #marketingstrategy #innovation #snoopdogg #viralmarketing

Brilliant insight here - and brilliant execution too.

Certainly! Here’s the modified content with words, stickers, and hashtags: “Seems like your typical day in the corporate world, doesn’t it? 😂 Let’s see who’s the water bottle hoarder! The one with the most bottles wins! 🏆😂 #CorporateLife #WaterBottleWars Searching for an out-of-the-box gift idea? Drop a comment with INTERESTED! ❤️ #GiftIdeas #CreativeGifts”

A little over a week ago, the marketing team at 1047 Games did something remarkable. With no paid media, no press release, no announcement, we released a video that is or is not (??) a teaser for our next project. We crushed our KPI targets and produced the top organic video in our YouTube channel's history. ·      100% internally created video ·      450k YT views (for a channel with 35k subs) ·      Well over 1 million views across all social channels ·      50k+ engagements https://lnkd.in/epMJFx86 How did we make a mini-viral hit? 1. Community First It's hard to authentically give value to your community when you are trying to broadcast news to the world. Not unless you do something just for them. So, that’s what we did. 2. Size Doesn’t Always Matter Our goal was not to make a big splash and score millions of views. Our measurement was sentiment and winning back lapsed community members. We turned that into a 6-week community event culminating in an awards show on Twitch. The Splitgate community nominated the participants and voted on the winners, who won some sweet trophies. 3. But wait, there's more! For months, the show was set to end with our CEO thanking the community and then walking through one of our new portals.   When someone on our team said the purpose of the "teaser" was to give the community something to talk about, I asked sincerely, "Would anyone talk about this?" Of course no one would talk about this! And we all knew it. So then... what would the community enjoy talking about? We spit-balled some ideas and landed on saying goodbye to Splitgate through the viewpoint of what we have been working on the past two years. 4. Don't speak It's hard to shut up. When you've worked on something a while, there's a tendency to want to make sure everyone knows everything about your project. You have to be disciplined. A while back, in a strategy session, someone gave us an amazing insight: Our minds love to close loops. It's satisfying. This is why procedural dramas are so popular. Who done it? Why? How? In 60 minutes of time, I can have these questions answered and it satisfies my brain. But once a loop is closed, you've got no reason to wonder. The episode is over. As games marketers, the worst thing we can do is open the mystery box fully. Don't close loops. Leave 'em guessing for as long as you can. 5. Positive ROI because it’s free Nothing is better than spending nothing to get something. And we did this internally, with some help from our development team to alter the map, a couple of video editors, our 3D/motion whiz, and the boss (me) allowing us to reveal something far ahead of our announcement.   We did it! Congrats to the 1047 Games team for taking a calculated risk and having it pay off immensely. This is a fun start. But there is so so so much more in store. I don’t know how our little marketing team is going to pull off everything we have planned, but… it will be fun trying.

🚀 Launch Your First Campaign on Dogfluence.com LLC Today! 🐾 Getting started is easy and quick: 1. Sign up your brand – Join our community: https://lnkd.in/gxWVKNe 2. Upload your products – Showcase what you've got. 3. Publish your first campaign – It takes less than 10 minutes! Now, go enjoy a coffee and take your dog for a stroll. By the time you're back, your first applicant will be waiting for you. Let's make some magic happen! #Dogfluence #BrandMarketing #Dogfluencers #DigitalMarketing

Every team should be using FullStory TOGETHER. When the marketing team at Pinnacle Pet Group started using FullStory, they thought it would stay that way: just a marketing tool. But then, the #CRO team achieved a 200% conversion increase for their brand everypaw--and the rest of the company started asking for seats, too. Learn more about how the teams at Pinnacle Pet Group use FullStory here: https://bit.ly/45oW7L4

TriNet customer Analisa Goodin founded Catch+Release with the lofty goal of making the internet more licensable and accessible. Hear her story of identifying a challenge and finding her niche in this episode of Leading with Passion. #LeadingWithPassion

TriNet customer Analisa Goodin founded Catch+Release with the lofty goal of making the internet more licensable and accessible. Hear her story of identifying a challenge and finding her niche in this episode of Leading with Passion. #LeadingWithPassion

TriNet customer Analisa Goodin founded Catch+Release with the lofty goal of making the internet more licensable and accessible. Hear her story of identifying a challenge and finding her niche in this episode of Leading with Passion. #LeadingWithPassion