Scott Christian’s Post

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Indie Game Studio Founder & Game Director | Composer; Musical Director

100,000 wishlists is a big number, but what does it mean when it happens after launch? Some context: It's a matter of public record that our game released under challenging industry and publisher circumstances a few months ago, but it launched nonetheless! And there were great folks in all camps supporting it and I would say the team moved through this period not too worse for wear. However, the element that was most impacted by this turbulence and our complicated situation was the games lack of marketing leading up to, and at launch. Our game's release was much quieter than we'd dreamed it would be. DESPITE that, however, and thanks to the individuals above who did their absolute best, people found our game. People are still finding it! Positive reviews have helped, but my thesis is that it's small and medium streamers and content creators (who found the game organically) who have helped our game spread. We have streamer settings baked in to Lil' Guardsman - we imagined it being a great experience for streamers to effectively co-play with their audience. We did an appreciation post over on X this week (https://lnkd.in/gf6wBuNK) that went wide because although they're clearly an essential piece of the gaming marketing ecosystem, I don't see small and medium-scale streamers invested in or even really considered by many titles. But certainly for LIl' Guardsman, these folks are our bread and butter! We hit 100k wishlists on Steam yesterday, which is a crazy number to me (in the grand scheme it might not be, but to me it is!). At launch we were just over 20k. The fact that that number has trended up so much since must be tied in to the amazing streamers playing LG. There's lots written about the wishlist conversion rate at launch, but I'm curious what it means when that number grows so much later. I'm sure it gooses the Steam algorithm, which feeds the beast. I'm also hopefully the wishlisters are waiting for sales! Maybe the data is out there, but I'd be very curious about what a wishlist boost beyond launch represents, and I will be super curious how that number impacts the long tail of our li'l game!

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Alex Willis, PhD

Research and Operations in Health and Higher Ed

2mo

Great news. Out of curiosity, what is the average conversion rate between wishlist and purchase?

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Impressive milestone! To further amplify your growth, consider leveraging influencer collaboration beyond the gaming sphere to reach untapped audiences, and explore interactive viral marketing campaigns that encourage user-generated content related to Lil' Guardsman.

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Jeff Hostetter

Content Marketer💛 | Social Media Enthusiast📱 | Iced Coffee Expert☕️

2mo

I love this, Scott! People underestimate the importance of micro-influencers, especially in the streaming space. Streamers get so much time to connect with their audience. Other platforms don't have that, so streamers often build a closer connection. Having a quality product helps too 😉 Congrats on the milestone!

Constantin "The Gaming Copywriter" Dumitru

Copywriting & Marketing for Gaming 🎮 | Articles, Reviews & Interviews | Game Writer

2mo

Lil' Guardsman will be the new GOTY at this rate 😂

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