While we are in the middle of awards season, it’s a good time to remember that the quality of the work that gets in front of the most consumers is what matters most for the future of our industry.
Sean McBride
2mo
Preach CBH
Nick Cavarra
2mo
Smart AND talented!
Corey Turpin
2mo
Do you think that the majority of award winners have created ads that are effective and do what they’re supposed to?
Rob Schwartz
2mo
Living room > Jury room
Well said. One of Bogusky's sayings back in the day was that a great idea not executed is worth literally nothing. I'd posit that a great idea that's executed but only gets seen by Cannes Festival goers isn't worth much more.
The funniest thing is that we usually hate when it’s called focus groups and a bunch of people get put in a room and asked to have opinions about advertising in a way we always complain is not real nor normal - but we absolutely love it when it’s called a jury.
John Dunleavy
2mo
More quality and real work for more real life consumers please!
Liz Levy
1mo
If a tree falls in the woods….completely agree with you. While I do appreciate the existence of award shows in our industry, it’s crucial to put a sharper lens on impact, ensure campaigns actually executed as full campaigns (ie beyond once at 4am. 🕓 ) and support larger and more diverse first-round juries from around the world to ensure more globally diverse work is recognized into next rounds for potential awards.
Senior Writer/ACD + VCU Brandcenter Adjunct
2mohere, here. we've created an entire parallel dimension of ads that nobody but ad people will see. bizarro ad world.