HELLO #creatives. Are you sparkling with inspiration from Cannes Lions or are you back to staring into your screen waiting for another kicker fix of creative genius?
Worry not! We’ve got you.
It’s taken us a hot minute (er, two weeks) to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer.
In our first report, we’ve deep-dived into the Cannes Lions International Festival of Creativity winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives, added value and left more than a crumb of value. It made an impact.
You’ll get to hear from some of the leaders behind the work, including, the brilliant:
Youri Guerassimov & Gaëtan du Peloux, Joint CCO & CEOs, Marcel Paris
Susie Walker, Chief Creative Operations Officer, DDB
Jamie George Cordwell, Global Executive Creative Director, Edelman
Marissa Eddings, Senior Director Of Brand, Advertising, Media, In-Store Marketing, and In-House Creative Agency, 7-Eleven
Alex Nassour, Senior Creative & Art Director, Wieden+Kennedy
Luca Lorenzini and Luca Pannese, Co-Founders and Executive Creative Directors, SMALL
and top quote from Leila Fataar
Cultural relevance matters, for everyone: for individuals, for businesses and for society at large. There isn’t a “Culture” Lion yet (there is a cultural insights sub cat though), so we focused on Entertainment, Social and Influencer, PR and Creative Strategy Lions and kept an eye on the cultural pulse across all other categories too to unearth a few trends and natty stats.
I really hope you find it useful/ valuable/ in some way insightful :)
🐶 P.s. Did you know that Cannes Lions winners prefer dogs to cats?
🎮 And that gaming and grub should be an entire new Lions category?
Josephine Andrews, Vanessa Sawyerr, Michelle Graves, Mark St. Andrew
#creativity #canneslions
Executive, investor, board member
3wYou’re the best. Sooo good to see you! The pizza was 🏆