💫 Transforming Fashion Workflows with AI Applications - Part 1: Idea to Sale
“Companies will move beyond the 'best gen AI model' rat race by radically transforming everyday consumer and enterprise workflows with a rich and deep pipeline of category-specific capabilities for the long-tail of professional needs.” - Scott Belsky.
We have already seen this prediction come to life in the fashion world. A comprehensive workflow of applications can already enable the journey from idea to customer and beyond.
At some point, these applications may become default within macro platforms, likely through M&A rather than replication. However, this will only make space for the next wave of even better-performing and more enabling applications from the startup world.
Here is a snippet of what we are seeing already:
Product Design
imki | Augmented creativity: Private AI trained on brand DNA to create and output CAD-level manufacturing designs ready for production from the initial product inspiration.
Production Near Shoring
Pattern Project: Enables brands to find nearshore quick turnaround production resources to test and learn about new products, improving sell-through and product margins.
Product Quality
Tailr: Tailr combines unique sizing features and production services, including tech pack generation, quality control, and ease of integration, to solve fit issues during production, streamline the sampling process, and eliminate tech pack errors.
Merchandising Management
Ako: Increases full-price sales rates while reducing stock shortages. Their predictive AI supports merchandisers throughout the collections process.
Marketing Strategy
ReelSights AI : Reviews competitor's strategies and performance across multiple channels and creates leading and commercial marketing plans.
Marketing Comms Creation
AdCreative.ai: One of the world's fastest-growing startups, offering data-driven ad creatives with case studies showing 14x higher conversion rates and 95% of users improving CTR.
Video Content Management
Mantis-AI: Manages the explosion of video content demand. With content management, reviewing performance, insights and organisation, plus the ability to generate new content from past inputs.
Product Assets for Web and Marketing
Raspberry AI : Creates beautiful, brand-aligned marketing and website assets through product details input, allowing endless digital assets for marketing.
Website/App and Performance
Selectika: Offers a wide range of products to add metadata, drive promotion, improve sell-through, and enhance customer experience, case studies show a 65% increase in conversion rate.
CRM
BigProfiles: Predicts individual customer behaviour, providing real-time forecasting of purchasing and renting behaviours down to the person, not the segment.
Who else is building in this part of the workflow?
Next up - Part 2 - Instore and Driving Sustainability and Part 3 - Gaming and Immersive Experience
Founder @ CircKit & Veo®, AI accelerating Circular Fashion | 2 x Innovate UK grant award winner | Certified B Corp (Top 5%)
1moThank you Carol Hilsum Rebecca Bingley Anna Gardner Negin Yeganegy! It was great to present and also to meet the other businesses- what a tech solutions stack for sustainable fashion and apparel brands 🌟