Canada Goose’s Post

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Today, we are proud to announce renowned designer, Haider Ackermann, as our first-ever Creative Director. With a vision grounded in purpose, his appointment signifies a new chapter in our story. “When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand.” - Dani Reiss, CEO This partnership is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of efforts to study, understand and protect polar bears and their declining habitat. "What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now." Haider Ackermann, Creative Director Learn More: https://lnkd.in/e7asJhtG

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This news is not only about the nomination of a creative director. It is also a way to resonate with consumers who are sensitive to causes dear to the company. It is a reminder of what the brand stands for and is inductive of authenticity. Interestingly, on the company’s website, the hoodies already appear to be sold out. Maybe Jane Fonda, portrayed together with Haider Ackermann on the company’s webpage, has also something to do with it.

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Sean Neubauer

Corporate Business Manager at MAMMUT Sports Group AG

2mo

sounds like a very promising fit for the brand. Looking forward to the outcome.

Saving the polar bears but what about all the other animals they torture in the process….

Caitlin Hicks 🧜🏻♀️

📣🌎 Sustainability strategist, impact implementer, climate communicator, alliteration addict.

2mo

Without my glasses on I thought you’d appointed a levitating head, a very creative one at that. Congratulations to all involved, especially the polar bears from which this hoodie would be incredible camouflage. 🤍

Andrew Wadsworth

Senior Director @ Apply Digital | Digital Transformation Expert

1mo

I struggle to see the connection to what both parties are looking to achieve?

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Reina J.

Buying , Sourcing, Negoitation, Development , In season Management

2mo

That’s a fantastic move ! Congratulations to Canada Goose. Its a perfect marriage. Can’t wait to see the outcome #epic.

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Sara Feliciano-Rashidi

Finance BBA student at HEC Montréal / CAIA Lvl 1 candidate / Fashion design specialist

2mo

These are amazing news 👏🏼👏🏼

Allison Cooney

Sales and Marketing professional who thrives in a technology forward environment with a photography addiction.

1mo

Wow, your team are such innovators.

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