Campaign India’s Post

Ramanathan Balasubramanian returns to Ogilvy India as chief client officer; Mitali Maheshwari joins Tata Starbucks as head of product and marketing; The Marcom Avenue renews social media mandate with Reliance MET City; Aadhar Housing Finance Ltd. Limited selects Strategic Growth Advisors Pvt. Ltd. for its integrated communications mandate; Kaizzen partners with Client Associates to boost financial awareness in tier-2 cities; One Source bags Pocket FM's PR mandate; Suyash Khabya takes charge as chief creative officer at The Womb; Korra elevates Saket Vaidya to CEO; Take a look at some of the moves and wins of the week. Read more on this link - https://lnkd.in/drp6aDzc #marketing #media #advertising #publicrelations #marketers #digitalmarketing

Criteo has collaborated with Microsoft Advertising to bring the latter’s demand to its global network of 225 retailers. Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending the commerce media company's monetisation technology to the tech giant's retailer clients, which is aimed at creating a unified retail media ecosystem than currently exists. #criteo #microsoftadvertising #adtech #martech #advertising #marketing

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments. Read more at: https://lnkd.in/dDK_AfUV

Eyeballing INR 1000 crore revenue within three years, The Sleep Company has allocated nearly one-third of its expenditure towards brand building. #sleep #mattress #brandbuilding #branding #brandmanagement #advertising #advertisers #marketing #marketers

Audible’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling. #audible #audioadvertising #advertising #brandcampaign #campaign #creativity #podcast #storytelling #audio #audiobook

Today’s marketers and creative teams are under tremendous pressure to produce high volumes of content, and scale it across multiple channels; quickly and in a cost-effective way. Zach Kitschke, Canva's global CMO tells Vinita Bhatia that the design platform offers them an opportunity to empower their teams to leverage tools, like Canva's Brand Hub. He added that this helps centralise the needs for creatives to find on-brand logos, colours, fonts, icons, imagery, graphics and brand guidelines all in one place. #canva #creativity #creatives #advertising #adagency #marketing #design #marketers

After experiencing sexual harassment at this year's Cannes Lions International Festival of Creativity, Dagmar Bennett FRSA explains why men should be leading the fight against such behaviour. #sexualharassment #stopabuse #cannes2024 #genderequity #genderequality #DEI

Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found. #greenwashing #greenhushing #sustainability #ESG #goinggreen #sustainablebusiness #marketing #marketers

The iCubesWire report added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent. #influencer #influencermarketing #advertising #brandbuilding #branding #marketing #influencereconomy

Harnessing the synergy of the latest technology and the timeless human touch, marketers can craft data-driven yet deeply intuitive strategies that captivate and engage their audiences like never before, writes Amit Mathur, president—sales and marketing, Finolex Cables Ltd. #marketing #marketers #socialmediamarketing #storytelling