Byron Fish’s Post

Have you ever thought about how Gucci incorporates their unique customer service approach? The secret lies in the power of AI. According to Salesforce's SVP of AI Transformation, AI played a crucial role in streamlining operations and empowering their staff to become brand advocates, resulting in a more personalized and interactive customer journey.

For the fourth year running, EssenceMediacom and Campaign Asia-Pacific are co-hosting Diversity Talks, a virtual event focused on diversity, equity, and inclusion initiatives across the region. 🌏 📌 Held on Wednesday, 17 July from 10am to 12pm SGT, this year's event will feature three panels on topics like class-based intersectionality in APAC advertising, mental wellbeing and neurodiversity in the workplace, and what DEI means to Gen X. Join industry leaders from Chope, HSBC, and Mable, alongside EssenceMediacom's Gordon Geraghty, Pippa Berlocher, Rupert McPetrie, and Wendy Siew, in the discussions moderated by Campaign Asia-Pacific on evolving DEI practices to meet the needs of the times and turn challenges into change. 🚀 Register for free now at https://lnkd.in/eC_U_Xvz. 💻 This event is part of Campaign Asia-Pacific and Greater China's Women to Watch, created in partnership with EssenceMediacom. https://lnkd.in/efDRWy6t #diversitytalks2024 #dei #diversity #inclusion

In today’s fast-paced industry, challenges can impact mental health, but we can all make a difference.    Josh Krichefski, our UK CEO joined a panel discussion at MAD//FEST LONDON this week on how to support your teams mental wellness. Josh emphasised the importance of sharing, especially for men, creating a more emotionally aware culture. He also noted that maintaining perspective is crucial for preserving mental wellbeing. #MentalWellness #MadFest2024

📣 Sign up for an exclusive webinar on the 9th July as we launch brand new research! With nearly 60% of all online purchases made when people are out and about, Out of Home has become a crucial channel for brands aiming to drive on-the-go purchases. We’ll be releasing new data from an in-depth study conducted in partnership with Cebr and Media Owners Clear Channel UK, JCDecaux UK and Global, which illustrates the extensive impact OOH media investment has on retail spend. Register here https://lnkd.in/eCSHDsCX #OOH #Research #Webinar

The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/eADe-54g.

For this week's 'Breakthrough' article we spoke with Laura Neal, our Global Head of Business Systems. Laura describes her breakthrough career moment and even names a fellow Essential who's work she really admires. Read the short article on our website here 👉https://lnkd.in/eQWKYtv7 #BreakthroughForBrands #NewCommunicationsEconomy

We love this from Lindsey Jordan, our UK Head of Creative Strategy! In our third edition of 'In the New Communications Economy', Lindsey explores why brands need to lean into the stranger side of life to stand out in the digital landscape. Lindsey then highlights the four golden rules for embracing your weird as a brand... Discover them on our website below. 👇 https://lnkd.in/eACePTSM #BreakthroughForBrands #NewCommunicationsEconomy

A new trend is on the rise in the advertising landscape — global fandom. 🏟️ As sports leagues and teams extend their influence globally, it's projected that sponsorship revenue will grow at about the same rate as advertising over the next five years. Whether you're watching a major sports event or wearing your favorite team's jersey, you're participating in what's known as 'collective effervescence'. This sense of unity from shared experiences is becoming an essential way for brands to connect with audiences. Learn more in this TYNY Midyear forecast: https://lnkd.in/e77qgRej

Now that the dust has settled on Cannes Lions International Festival of Creativity for another year, we can say it's been one of our favourite editions yet. We are thrilled to announce our total awards tally of 30 Lions! 🏆2 x Grand Prix 🏆6 x Gold 🏆8 x Silver 🏆14 x Bronze A huge congratulations to all our clients and people for making these incredible results possible. 🙌 With so many fantastic sessions on offer throughout the week, we were able to get a real insight into the future at the GroupM Rooftop. 🔭 The future of marketing is integrated and omnichannel. Kristin Gower sat down with Kellanova's Omar Carrión, and Target's Stephanie Stopulos to talk about navigating this new commerce landscape. Watch their conversation here 👉 https://lnkd.in/ebfkauuE 🔭 The future of entertainment is diverse and inclusive. Fandom's Stephanie Fried, PlayStation's Jaap O. Tuinman, and Audible's Susan Jurevics discussed representation in entertainment. 👉https://lnkd.in/eeE_qiHi 🔭 GroupM and The World of Women Foundation hosted a panel focused on Investing in Women’s Sports. Aruna Natarajan moderated the panel with Bridget Sponsky (Izor), Ally, Kathryn Swallow, Unilever and Thomas Dobson, NAB Bank. 🔭 GroupM and The World Women Foundation hosted another panel focused on Women Driving Culture Through Media. JiYoung Kim, GroupM, moderated the panel with Tracy-Ann (Goodwin) Lim, JPMorganChase and Jennifer Wiener, Hello Sunshine . 🔭 We loved the discussion around #AI's role in advertising, privacy in a post-cookie world, and the concept of hyper-personalisation. Listen to choreograph's Rich Astley and Microsoft's Rukmini Iyer on navigating the complexities of the tech world. 👉 https://lnkd.in/ec8Fa9DW In fact, you can catch up with all the sessions from the GroupM Rooftop on demand, here. 👉 https://lnkd.in/eA5akx7H Our EssenceMediacom Cannes Wrap will be available here next week. Still feeling the #FOMO? Don't worry, if you are based in London, Cannes on the Big Screen will be returning in July. Watch this space! #WPP #BreakthroughForBrands #NewCommunicationsEconomy

We are delighted to share that we won a Cannes Lions Bronze for our US & UK cross market campaign 'Twiggy Full Circle' for eBay in the Luxury & Lifestyle category. 🤩   This award celebrates creative communications for luxury goods and experiences with work that brings an aspirational lifestyle to life whilst driving business performance and brand loyalty.   Congratulations to our client, creative partners and teams involved in this campaign - is amazing to see our breakthrough work be recognised on such a global platform! 👏   View the full list of winners here 👉 https://lnkd.in/epyEHxAZ   #CannesLions #WPPCannes #BreakthroughForBrands #NewCommunicationsEconomy