BSH Home Appliances Group’s Post

Customer touchpoints: What's the deal? 👀⁠ ⁠ Ever pondered how every single interaction with your business adds up? Think of it like this: each encounter, whether online or face-to-face, plays a part in sculpting how your brand is perceived.⁠ ⁠ Now, let's dive into the nitty-gritty, especially for bars and restaurants:⁠ ⁠ 1️⃣ Online Presence: Your digital face! Your website, social media, and those oh-so-crucial online reviews. It's often the starting line for your customer's journey.⁠ ⁠ 2️⃣ Physical Environment: Set the scene! From the moment they step in, the ambiance, decor, and vibe should mirror your brand's personality.⁠ ⁠ 3️⃣ Customer Service: Your team are the stars of this show. Train them to do more than just serve; they should embody your brand's values, leaving a lasting impression with every interaction.⁠ ⁠ 4️⃣ Menu Design: More than just a list—it's your brand's visual identity. Use design elements that shout "you" and showcase your standout offerings.⁠ ⁠ 5️⃣ Food and Beverage Quality: The big moment! Consistently deliver top-notch flavors and presentation to reinforce your brand's commitment to excellence.⁠ ⁠ 6️⃣ Feedback and Follow-Up: The aftermath, if you will. Encourage feedback and use it to fine-tune your brand experience. Handling feedback gracefully shows your devotion to customer satisfaction.⁠ ⁠ By fine-tuning each of these touchpoints, you're not just telling a story—you're creating an experience that keeps customers coming back for more.⁠ ⁠ So, have you ever taken a moment to appreciate the impact of these touchpoints on your own business journey? 📖✨⁠ #RestaurantGrowth #BarSuccess #HospitalityIndustry #FoodBusiness

Very refreshing read!!! The tonality, the pitch, the value exchange is just what we speak to our client partners day in and out. They took a “build-backwards” approach in reinventing the customer experience, which meant starting with understanding the preferences of the end consumer as well as those of its retail partners. https://lnkd.in/gBVzz-pY #customerexperience #retail #datatransformation #datatech #datasolutions

In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. It’s easy to forget just how many touch points your business may have. Our RACE customer lifecycle visual highlights just some of the many paid, owned, and earned media omnichannel options available today to communicate with prospects and customers. A well-structured customer experience strategy can be the decisive factor between thriving in your market or lagging behind competitors. But how can we ensure a consistent and positive digital experience? Read our new blog, How to create a customer experience strategy across the full lifecycle for some useful tips on creating and optimizing a winning CX strategy. Smart Insights https://lnkd.in/eRw_y5Fz

🗞️Check Out Our Latest NEWS & VIEWS blog!👀 5 steps to getting your next kiosk solution installed. 🤝 Our latest blog explores the steps you need to take when it comes to getting your next kiosk solution installed. Kiosks are a great way to support omnichannel operations, boost productivity, streamline processes, and improve customer experiences. Curious to learn more? Click the link below to read the full article.

"Elevate Customer Satisfaction: Embrace Omnichannel Feedback Solutions Today!" 🚀 Maximize Your Customer Reach with Our Omnichannel Feedback Solutions! 🌐📈 Are you looking for a powerful way to understand your customers' needs and enhance their experience? Say hello to our omnichannel customer feedback solutions! 🗣️💬 📊 Why Choose Our Omnichannel Feedback Solutions? 📊 🌟 Seamlessly Connect with Your Customers: Our omnichannel approach allows you to engage with customers across various touchpoints - online, offline, and on social media - capturing valuable feedback at every interaction. 🚀 Real-Time Insights: Gain instant access to real-time customer feedback, enabling you to address issues promptly and make data-driven decisions to elevate customer satisfaction. 📈 Measure Customer Sentiment: Dive deep into customer sentiments and preferences through our advanced analytics, providing you with actionable insights for continuous improvement. 💼 Enhance Your Customer Experience: Understand your customers' journeys better, identify pain points, and deliver personalized experiences that keep them coming back for more. 🌐 Unify Your Feedback Strategy: Consolidate feedback data from multiple sources into one platform, making it easier to analyze and act upon, regardless of the feedback channel. 📣 Let Your Customers Be heard. Give your customers a voice and show them that you care. Our omnichannel feedback solutions help build trust and foster stronger relationships with your audience. 👉 Take Your Customer Experience to New Heights! 👈 Don't miss the opportunity to elevate customer satisfaction and drive business success. Contact us today for a personalized demo and discover how our omnichannel feedback solutions can transform your customer experience. Contact us for more details 📞 Call Now: +965 50081100 / +965 65060527 Email: info.ebs@fcc-kuwait.com #fcc #fccebs #futurecommunication #CustomerFeedback #OmnichannelExperience #CustomerSatisfaction #DataDrivenDecisions #CustomerExperience #Analytics #FeedbackSolutions #BusinessSuccess #survey2connect #kuwait #saudi #riyadh

The Trade, DIY, and Merchant sectors are experiencing significant transformations due to evolving customer behaviours and expectations. With over 40 years of experience working within the industry, these are the most common issues we've seen the sectors come across: 👉 Customers can frequently face difficulties finding what they need in stores, leading to frustrations and lost sales 👉 Shopping experiences are hindered by poor layouts and make it hard for customers to find what they need quickly 👉 Stores find it hard to know how to share knowledge with their customers e.g. if they have additional product lines but can't fit it in stores 👉 Many retailers struggle to integrate the online with the offline to provide a unified customer experience 👉 Multi-brand retailers can find it difficult to make their own brand at the front and centre Recognising and addressing these common pain points is crucial for decision-makers in the industry. Plus there are tailored solutions that can enhance customer experience and operational efficiency: 1. Store design that incorporates functional layouts can improve navigation and product visibility 2. Digital integrations can showcase your full breadth of product 3. Personalised service options such as Ripple Collection Lockers can help elevate the customer experience Check out our projects where we've guided our customers through the entire process from the initial concept to the final installation and aftercare. Whether it's a single store or rolling our changes across multiple locations, we ensure spaces are future-proof, delivering lasting value and enhanced customer engagement. https://lnkd.in/eyK4zEXM

🚀 Are you leveraging the full potential of customer engagement in your marketing strategy? As marketers, we're always searching for ways to enhance customer engagement and loyalty. Recently, I dove into a fascinating case study on SEPHORA's customer engagement strategies, and the insights are too good not to share. 🔍 Key Findings: ⚙ Omnichannel Excellence: Customers crave a consistent and personalised journey -- Sephora masters this by seamlessly integrating online and offline channels. Thus, creating a unified shopping experience, where every touchpoint feels connected no matter where they choose to interact with the brand. 🖥 Leveraging Technology: Their AI-powered tool -- Virtual Artist, empowers users to virtually try on makeup, boosting customer satisfaction and product exploration. Moreover, their mobile app streamlines the shopping journey, offering features like product reviews, loyalty program access, and easy checkout, all on-the-go, keeping customers engaged. 💄 Community Building: The Sephora Beauty Insider Community fosters a space for user-generated content, transforming loyal customers into brand advocates. 💡 Data-Driven Personalisation: Advanced analytics and CRM systems allow for targeted interactions and personalised recommendations at every touchpoint, ensuring every customer feels valued. 📌 Loyalty Program Innovation: Tiered rewards go beyond simple discounts, offering exclusive experiences that keep customers coming back for more. Thereby, keeping the customers engaged in the long run. While Sephora excels in many areas, there's always room for growth. Exploring areas like service recovery and complaint handling can further enhance the customer experience. This reinforces the importance of a robust service recovery program in building long-term customer satisfaction and loyalty. 🎯 The Key Takeaway? Successful customer engagement isn't just about transactions—it's about creating emotional connections, providing value, and consistently exceeding expectations across all touchpoints which builds a community around your brand. #CustomerEngagement #MarketingStrategy #RetailInnovation #OmnichannelMarketing #BrandLoyalty

Zoom aims to redefine omnichannel customer engagement, properly equip customer-facing employees, and change how businesses harness AI. Ted Yoshikawa, Head of Contact Center Product at Zoom , shared this aim and more in a recent CX Today webinar: Transforming Contact Centers for the Next Generation. Here are the top takeaways.

I stumbled upon a fascinating customer engagement strategy at a supermarket in Nairobi that perfectly illustrates the immense value of UX research in everyday business operations. The supermarket cleverly positioned a large map by the entrance, inviting customers to mark their homes with pins. The interactive exercise enables the store to visually aggregate data on where their customers are coming from. The colors of the pins weren't just for show—they indicated the frequency of visits. Blue for weekly shoppers, red for monthly, yellow for those who shop multiple times in a week, and green for the occasional shoppers possibly drawn by specific deals or seasonal offers. This information is crucial for a variety of reasons including: 🌟Understanding the geographic spread of customers allows the supermarket to evaluate the effectiveness of its market penetration. Are they reaching only the neighborhoods close by, or is their customer base coming from all over the city? 🌟If there are clusters of pins in areas not immediately adjacent to the store, this could indicate opportunities for opening new branches or setting up delivery hubs. 🌟 Knowing where their customers live helps in creating more focused marketing campaigns. For example, if a certain area is underrepresented on the map, the supermarket might consider targeted ads or promotions for that region. 🌟Understanding customer distribution can aid in optimizing logistics, from stock distribution to delivery routes. This is the heart of UX research, immersing in the user's world to craft experiences that resonate and enrich lives. Companies that invest in UX research are not just investing in data; they're investing in the kind of loyalty that no amount of advertising can buy.