With third party cookie deprecation coming soon, I've been working with several of my fractional CMO clients to get the teams, systems and data ready for the change. I've outlined some of the things we've been working on in the article below. If you've already addressed these, great! If not, you should definitely take a look. These are things you should be considering. https://lnkd.in/g-HuERfM
Love it Bruce. Too many companies are still not adequately prepared for this shift.
Chief Marketing Officer | DTC Growth Strategist | Advisor
3moLooks like we have a little more time than we thought but we still have to do the work: https://www.adweek.com/programmatic/google-delays-cookie-deprecation-for-the-third-time/#