Recently Max Coleman participated in the Craft Beer Industry panel at the 2024 Pacific Northwest Regional Economic Conference in Bend, Oregon. Additional panelists included Tyler Brown of Barley Brown's Beer, Ben Edmunds from Breakside Brewing and Tonya Cornett of 10 Barrel Brewing.
TAKEAWAYS:
Brewers expressed these feelings regarding the current craft brewing market... While there are challenges (generational shifts, changing style preferences, and post-Covid behaviors) it is not the end of craft beer. By innovating in taste, educating new consumers, and dialing in business practices and beer quality, breweries can evolve with the challenges, rather than being overcome by them.
Areas of interest included embracing traditional beer styles, community building around the brewery and beer drinking experience, as well as how diversity within the industry attracts new consumers while developing new flavors.
Specific challenges facing breweries:
* Large numbers of players in the market, leading to need for specialization and true understanding of consumers and core competencies, both in beer and business.
* The threat of regulatory burdens in the form of increased excise taxes at the state level.
* Three-tier distribution and the lack of control for breweries, whether that is direct-to-consumer shipping or contractual obligations around distribution partners, which continue to impact choices and flexibility by brewers.
Which issue do you believe impacts you the most?