Briess Malt & Ingredients Co.’s Post

Even the most Un-Boring campaigns can become, well, boring. Which is why every smart CMO should drink deeply from the well of Un-Boring Commandment #7 of 7:   UN-BORING HAS NO CRUISE CONTROL If you’ve been bold enough to create a truly Un-boring, clutter-busting campaign for your brand, congratulations! But a little friendly advice: Don’t get complacent. Even the most un-boring campaign needs new twists and turns to stay relevant and top of mind.  Case in point: The brand reboot we did for beloved Pacific Northwest brand Rainier Beer in partnership with our friends at DNA Seattle. Rainier Beer was famous for its 1970’s-era ads featuring ‘Wild Rainiers’ roaming the wilderness like herds of elk. The mistake would have been to continue the same old, same old. Instead, we asked ‘Where are they now?’ As it turns out, the Wild Rainiers - much like the rest of us - moved to the city and became domesticated. The ‘Rewild the Rainiers’ campaign that we wrote and directed won awards, got talked about by GeekWire, and resulted in a 63% increase in brand awareness - helping this iconic brand grow its fanbase. #cmo #unboring #cmoinsights Pabst Brewing Company #marketing #beverageindustry #beer #pnw

𝗪𝗵𝘆 𝗥𝗲𝗯𝗿𝗮𝗻𝗱? 𝗝𝘂𝘀𝘁 𝗔𝘀𝗸 Vale Brewery! Thinking about a rebrand? It's not just about boosting your sales (though Vale Brewery added a cool £75K to their bottom line after just 2 weeks of a soft launch). Here’s the real scoop on what a solid rebrand can do: 𝟭. 𝗠𝗼𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗮𝗰𝗵: Vale snagged two new distributors in under a month and the phone is still ringing. More reach, more beer out there! 𝟮.𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁: Their new look? Unforgettable. It’s turning heads and making waves as a recognisable beer on taps, and forming lasting connections in punters minds. 𝟯.𝗟𝗼𝘆𝗮𝗹 𝗙𝗮𝗻𝘀: Their beer club jumped from zero to 180 members. Talk about building a community! 𝟰.𝗦𝗼𝗰𝗶𝗮𝗹 𝗕𝘂𝘇𝘇: Followers tripled! That’s engagement, not just numbers. A rebrand isn’t just a facelift. It’s about growing your presence, your community, and your team. Interested in seeing what a rebrand could do for your brewery? Slide into my DMs—let’s chat! #BreweryLife #CraftBeerLove #BrandRefresh #MarketingMagic

Product Design For Star Lager Beer In Canva If you are a Business Owner or a Social Media Manager handling a Social Media Account for a Business Don't just post your product as amateurs do on WhatsApp Stories. Be creative with it and make it appealing. I played around with Canva and ended up with that (the picture below) for Star Lager Beer of the Nigerian Breweries Plc Want to know the steps involved... Check comment section #socialmediamanager #productdesign #canva

#biochar #regenerativeagriculture Wonderful Nadav Ziv this shows the benefits of biochar and specifically your formulated CompoChar! 👏👏👏👍

🍺 Always delighted to discover a well-crafted localised marketing campaign, especially when it's a Spanish gem like Estrella Galicia 🇪🇸🇬🇧 In a market flooded with diverse beer options, it's refreshing to witness a brand boldly carving its own path. Here's why Estrella Galicia's recent campaign caught my eye: - Authenticity Wins: While some well-established beers in the UK claim a Spanish origin, Estrella Galicia embraces transparency. Their "Spanish not Span-ish" mantra asserts their true Spanish roots, a rarity in the industry. - Embracing the Expatriate Community: As a Spanish marketer living in the UK, the campaign's play on "we are not -Ish" resonates. It's a nod to the expatriate community, creating a sense of home and identity through their product. - A Dash of Humour: Injecting humour into marketing is an art, and Estrella Galicia nails it. The witty wordplay adds a touch of amusement, making their message memorable. - Distinctive Flavour Profile: Beyond the clever campaign, Estrella Galicia stands out with its unmistakable flavour. A distinctive taste that sets it apart from the crowd. In a world of endless choices, campaigns like these reaffirm the power of strategic differentiation. Kudos to #EstrellaGalicia for hitting the sweet spot between authenticity, humour, and a unique flavour profile. 🌟 What do you think?

Want to know more about Wagyu? Take a look at our Wagyu Guide. #wagyu #beef #english

Stop Opening Bananas Wrong: How Monkeys Do It! 🍌 Did you know we’ve been opening bananas wrong this whole time? 🤯 Follow the monkeys’ lead and open it from the bottom for a perfect bite every time!🐒🍌 How do you open bananas? From the top or bottom ? Let me know in the comments 👇🏾 #bananatips #openedfromthebottom #monkeysknowbest #nevermissabite #bananalifehack #fruit

Absolutely a beautiful, even poetic, brand video! Video storytelling can be a powerful tool for connecting with audiences when executed effectively. It immerses viewers in the story, adds a personal touch, and makes use of visuals, music, cinematic techniques, and even lyrical elements to craft a more holistic and evocative brand image. #branding #storytelling #marketing

CREATING AN AUTHENTIC BRAND : THE RED HERRING THAT IS KFC Writer H.G Wells once famously remarked “Advertising is legalized lying,” and this would probably explain why people find ads so entertaining: on a subconscious level, they view ads as being in the same league as films, television and other creative entertainment. Ads are both a creative product in themselves and an attempt to sell another product ( i.e. the client’s) so finding a balance between these two objectives is what successful advertising is about. Ads for money-spinning brands are generally expected to be mind- blowing: not only do these brands have the money to hire the best brains, they also have the dough to hire the best tech, and more importantly, to bend the rules. When a big brand comes up with a crappy ad, the consensus is, “It doesn’t matter! They’re so-and-so (big brand name) ! They can do whatever they like!” But the question looms large that if they really were so-and-so, didn’t they know better? Shouldn’t their ad have been top notch when it wasn’t even passable? Why was it so terribly bad? I’ve seen a lot of good ads and bad ads in my life, just like everyone else, but my real reason for sitting down to write this opinion piece was a recent KFC ad with its weird midday meal concept featuring corporate office goers. It was an ad that could have used VFX but didn’t , could have used better cinematography but didn’t and could have even used better writing…but obviously decided it wasn’t important. I’m going to try to link the ad here if I find it online. Coming back to the authenticity of brands, Colonel Sanders, who crafted KFC’s legendary recipe, isn’t the CEO of the company any more. He passed away a long time ago, but not before suing KFC for being unauthentic and including items in the menu which he had never created. Yet here in KFC’s recent ad is Colonel Sanders, tanned a beautiful brown in the Indian sun, rushing in to someone’s office to chide them on why lunch breaks with KFC are important. Since when did KFC become about healthy eating? When did it move away from the fun binge category to become a viable lunch option for corporate employees? Colonel Sanders is the Voice of God that KFC needs to sell its fried chicken. It’s the voice of an old nationalist with a penchant for vintage recipes and a fatherly concern for hardworking employees. Except that this recent ad by KFC completely misrepresents this project. We now know that Colonel Sanders has disowned KFC. Yet KFC uses Colonel Sanders as its brand ambassador. We know that many recipes on KFC’s menu weren’t crafted by Colonel Sanders. But KFC implies they are. Now KFC implies Colonel Sanders is brown and wants Indian corporate employees to eat KFC for lunch. Where does this stop? https://lnkd.in/gFQxe-3i

A good edit about the rise of female beer drinkers (!!!) but also a look into marketing campaigns for beer and how they are changing.... #craftbeer #marketing #marketingcampaigns https://lnkd.in/ebHnUGaH