➡️ Following on from a piece in today’s Brands&Culture newsletter (if you didn’t get it, why not?), about lighthearted humorous content, let’s talk CeraVe. 🧑🏼🦱 7 years ago speculation on Reddit about the connection between Michael Cera and skincare brand CeraVe resulted in a campaign in 2024. 🏉 Quite obviously leaning on the name, CeraVe dove in to the past created what was quite a genius series of events leading up to the main event; a 30 second ad in this year's Superbowl. In the run up to the main event, CeraVe worked with a number of influencers to plant fake news about Michael and CeraVe and that content alone saw over 6 billion impressions 🚀. I love that CeraVe didn’t jump on a trend but looked back in time to capture that speculation and bring those wondering thoughts to current times. 🤔 The results of this campaign begs the question; is culture reliant on brands being speedy or is it about listening?
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Dutch and English Fans Singing "Hey Jude" Together #England #Holland #euro2024
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Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below) In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. See what you think. We’d ❤️ any feedback from you, the B&C Community. P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶 And that gaming and grub should be an entire new Lions category? 🎮 🍲 Charlotte Williams Michelle Graves Vanessa Sawyerr Josephine Andrews Mark St. Andrew #CMOs #Creativity #Culture #BrandsnCulture #CannesLions
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🤷♀️ What the F*CK is culture to you? 📆 Join us in London, Nov 7th at Ministry of Sound, to continue the conversation with top CMOs, Cultural Strategists and Creatives. #CMOs #BrandsnCulture #Marketing #Culture
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🗳 It's election day ☑ and July 4th 🇺🇸 - Get out and vote UK residents or have a relaxing day off from politics if you're in the US. Either way, here's some reading distraction, a round up of the Brands&Culture content in Cannes where we asked the question, what the F*CK is culture? And addressed the concept of how you need to think fast and slow to approach culturally valuable work. It’s clear that both brands and agencies are trying to improve the way they work with culture. Everyone’s agreed on the potential, but the brand and ad worlds are still working out ways to deliver valuable, culture-creating work, where brands build meaningful connections with audiences and/or immerse themselves into cultural scenes with zero friction and maximum impact. Read the full round up on our website, link below, with more to come next week with the Culture@Cannes full deep dive report. #CMOs #Cannes #Brandsnculture #culture
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What an absolute blast! 🚀 Thanks to everyone who came out to the Brands&Culture Villa today, an oasis 🌴 in the midst of Cannes craziness. Authentic conversations had by all! As one attendee put it - “ A respite where real authentic conversations and vulnerability happen. I appreciated the diversity of non pretentious voices.” #brandsandculture #canneslions #cmos
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We're off to a great start at The Brand&Culture Villa. Interesting people, insightful conversation and fabulous rosé of course. We go again today with the launch of the Brands&Culture event series. 🚀 If you're in, make sure you are on time for the 3pm kick off. Thanks to Media.Monks, Enthusiast Gaming, Hijinks and all of our panellists. Follow along for updates!
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😎 This time next week #canneslions2024 will almost be over. Who works the hardest during the week? All the corporate event strategists, experience designers, #EventProfs, #B2B trade marketers and communication professional of course. On Friday 21st, at the Brands&Culture villa, we will be hosting a wrap-up party in partnership with IBTM Events, for everyone who's created wonderful experiences and sweated it over the week at Cannes. Featuring the inimitable Judy Lee, Jimmy Knowles, Shauna Little and Claudia Hall. Come see us in the lovely villa, hear from our guests and toast yourselves 🥂 ! You deserve it. 10.30-12.30 on Friday 21st. Shuttle bus running to the airport. Link for the invitation is below.....
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Co-Founder & Chief Commercial Officer, Brands&Culture | Events and Publishing Expert | Sales and Commercial Strategy
2moAs my elders often told me… you get smarter if you listen more…. So true.