Bradley Lord’s Post

At Mercedes-AMG PETRONAS F1 Team we believe that all it takes is all of us when it comes to innovation and inspiration - and I'm proud to be able to share our latest Sustainability Report. It's more than just numbers; it's a reflection of our commitment to sustainable high performance in everything that we do as brought to life by our progress, our plans and, most importantly, our people. Check out the full report here: https://lnkd.in/eygJVAVj Together, we drive change. #Sustainability #Innovation #DiversityInSTEM #MercedesAMGF1 PS: A special shout out to the indefatigable Nicola Armstrong for getting this year's report over the line and to Duncan Boddy for the mega job on the design!!

Whenever a partner activates around the team, the goal is to find the sweet spot between campaign message and paying into the overall brand, with content that can surprise, delight or innovate. This news campaign from Peter Turner and his team at TeamViewer is a brilliant example of that ambition brought to life in a striking film for their new campaign, #FindYourBetter. And then, of course, there’s another key element of comms & marketing success you can’t control when it comes to sports - and that’s launching in the week after your star man won his first Grand Prix in over two years, bringing to life the central message in the most authentic way possible!

One of the most exciting things about working in and around sustainability is the quality of talent these roles attract around the world. At Mercedes-AMG PETRONAS Formula One Team and Mercedes AMG High Performance Powertrains, our sustainability team might be small, but it is unquestionably mighty! Led by Alice Ashpitel, Grant Campbell and Rocío Casas Sánchez, this small band of warriors welcomed Kim Quaghebeur earlier this year and if you watch the film below, you will get a sense of the positive energy she has brought to the group. Lead the Charge is an awesome global talent search to find the best candidates in this rapidly changing field, and our partners Akkodis have unearthed some gems, first with Maryam Shaban, MES and now Kim! During the year with the team, the successful candidate gets to make a substantive difference to our sustainability work - not just observing what happens but rolling their sleeves up and driving it forward. It’s a fantastic intersection of talent and vocational passion, and a chance to make a measurable difference to how we go racing in a more responsible way!

When Lewis Hamilton joined the team yesterday in Brackley to celebrate his ninth (yes, ninth) British Grand Prix win, we had two other special guests in the house. First, the wonderful British Grand Prix trophy that he has lifted on the podium each time he has won the race - and that he's clutching proudly in this picture. A trophy so iconic that it indirectly prompted F1 to work on the quality of all its silverware, after Lewis made a few disparaging remarks about some of the annual efforts a few years back! But second, the eagle-eyed among you will have noticed that there are more trophies in the room, than Lewis has had British GP wins. And that's because, thanks to the support of Motorsport UK, the Royal Automobile Club and our brilliant team-mates in our Heritage team (yes, that's you Toby Norrell among others), we gathered yesterday all ten British Grand Prix winning trophies that have been won by Mercedes-Benz drivers. That's eight for Lewis, one for Nico in 2013, and finally the very beautiful trophy in the middle - which was held aloft by Stirling Moss at Aintree in 1955. Sir Stirling and Sir Lewis may not always have seen eye to eye on every topic - especially once an innocent out-of-context quote had been dropped in a press conference on a race weekend - but there was always deep mutual respect whenever they met. And watching them drive side by side on the Monza banking in 2015 was truly special, with Lewis refusing to put on a modern helmet so he could feel the wind in his hair, and get a true experience of what the cars were like to drive! While the functional elegance of the Brackley race bays may seem a world away from the ordered workshops of Untertürkheim in the 1950s, the golden thread of team spirit and competitive drive that connects them both is alive and well. And little moments like this remind us how lucky we are to work for a company like Mercedes-Benz AG that not only possesses remarkable heritage but is also passionately proud of it - and makes it the foundation for an even brighter future. Finally, thank you to Rob Halloway for the intros, Patrik Gottwick for scouring the cupboards in Stuttgart, Daniel Smith from Motorsport UK for your support, and to Jeremy Vaughan and Charlie McCreery at Royal Automobile Club for springing into action to make it possible to welcome that 1955 gem to Brackley!

“I think my craft is an art form… asking yourself every day, how much do you want it?” Imagine spending 945 days asking that question, including some of the most challenging circumstances of all in which to maintain your dignity as a competitor. Imagine seeing others take your crown, while you’re forced to knuckle down and work through technical problems that haven’t affected them. Imagine deciding to strike out on a new path, yet continuing to give everything for one last season with the team with whom you’ve written your legacy in the sport. Imagine doubting yourself, searching for an answer to whether your gift has gone, weakened, disappeared… Those have been some of the all-too-real, all-too-human challenges Lewis Hamilton has faced since the breathtaking 2021 Saudi Arabian GP. And yesterday’s win in Silverstone was equally breathtaking: wrestled from others with a combination of pure speed, teamwork and tactical nous. And an historic moment because, well, when you’re Lewis, every new win is also a new record. This beautiful film by our partners at UBS and the team under Sven Schaefer tells a little of what it takes to keep coming back for more when everybody else is doubting you. As is the trademark of UBS, it’s a story told with sophistication and integrity. I hope you enjoy it!

👇 🙌 🥳 2 in a row!!

Bravo James Laing for this mega race day graphic 😀 Let’s see what this British Grand Prix holds!

This was a little moment of history yesterday in Silverstone. The benchmark for the youngest ever F2 winner was redefined by Kimi Antonelli in a very wet, stop start Sprint Race. He drove with poise, didn’t put a foot wrong when mistakes were the easiest things to make and showed the wider world for the first time what his special talent looks like. “Capolavoro” as La Gazzetta dello Sport called is this morning. A small detail: yes, he was running at the front where visibility is best… but his fastest lap was one second faster than any other driver. He then sang every word of his national anthem on the podium, and spoke with humility about the challenges of the season so far. As we at Mercedes often say, the days we lose are the ones our rivals regret because they are when we learn the most. And most importantly, when we lay the foundations for future success. It hasn’t been the easiest start to F2 for Kimi - but there’s still much more to come. 💪