From podcasts to documentaries, consumer brands are creating more content. Here’s why. 👇
Shrey Mehra
1w
Isn’t it the case that everything is moving towards video content thanks to TikTok, instagram, and YouTube shorts. Also, podcasts are on the rise. It is not feasible to pay someone to do the job for you vs having an in-house production because any company of the size of Starbucks, LVMH, and Amazon, from your examples, can afford to do that. The people who don’t work for the company may not be the best to represent the company from within. I feel it’s a cultural awakening that’s happening. As emotions flow unidirectional.
Very good points. People love stories and we remember them. My proposal to brands doing content marketing is to invest more to the quality of the content instead of quantity. Good stories are powerful, they create emotions and engagement with your audience.
Very insightful! in building customer relationships...Kate Wanjiku you'll like this 😊
Oleksandr S.
1w
Imagine weaving tales that magnetically draw your audience in. AI is here to supercharge your content marketing,transforming you from a product pusher to a captivating storyteller. In my newsletter, I unlock the secrets: - Know your audience like never before. AI unveils their deepest desires. - Craft personalized stories that resonate. One-on-one connections at scale. - Optimize for engagement. Keep them glued to your every word. The future of content marketing is here. Let's write it together. Link to my newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7157783369865388032
I like to think about the mutual value that audience members get and give. Segments of your audience will have different value propositions from participation. Understanding that and meeting your target audience members in ways they appreciate accelerates product market fit. Check out my article here for detail: https://www.linkedin.com/posts/breannadigiammarino_scaling-user-engagement-implementing-community-activity-7148364899868434432-yj3n?utm_source=share&utm_medium=member_desktop
Ana Saer
1w
In an era of globalization and distant human physical contact, social networks fulfill our need for connection. This includes fostering a sense of belonging with the brands we support. Engaging media content is an excellent way to build a community around your products and services, satisfying this fundamental human need.
Sajal Gupta
1w
Marketeers today need to focus on building and engaging with like minded communities. To keep engaging and curate the community one will depend on content to entertain and engaging them on a regular basis and the occasional education and enlightening about the brand, and hence content
Robin Pegden
1w
Just serve good coffee some thing Starbucks has not learnt yet Don’t be woke Stick to business Pay staff a real wage Get rid of the focus group and message BS Support Veterans It’s simple no medua required ask Costa Coffeee
Emotional connection with target segments have become very important through creative and interesting contents and catchy visuals. Spending are particularly focused on this media and audience perspective. Strategies must spell out this to elaborate their, vision, mission and Corporate goals.
Founder & CEO @ Sekel Tech | Discovery Platform Data platform Demand Generation Platform
1w😊 Every page on your website has a specific purpose. Therefore, it is important to design content that aligns with the purpose of each page. Take a moment to consider how many pages are on your main website and what purpose each one serves. These could include an about page, product catalogue page, product listing page, product description page, product reviews and ratings page, store locator page, store review page, contact us page, careers page, blogs and articles page, investors page, video and photo page, customer service page, product return policy page, etc. Each page should serve a distinct purpose and cater to the needs of your website visitors.