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When every dollar you spend is scrutinized, having a solution that amplifies 📢 the impact of your marketing efforts while keeping costs in check ⚖️ would be a game-changer, right?! Say hello 👋 to Bombora Company Surge® Intent data - a solution that fuels all marketing applications, empowering you to drive laser-focused campaigns across multiple channels. ✅ Programmatic advertising and paid social ✅ Demand generation ✅ Site and chatbot personalization ✅ Enhanced retargeting and search In fact, the Bombora Intent Data Application Framework fuels all use cases from strategy to action to measurement! 🎯 🍦 Get the full scoop on the how to unlock new levels of growth and seize the competitive advantage with these 4 marketing applications of Bombora Company Surge®️: https://hubs.ly/Q0246xyn0

Our bread and butter. Better yet, use behavioral surge campaigns as evergreen visibility, but only to in-market account lists... (with RLSA retargeting always on) #bombora Bombora #linkedinads #googleads #microsoftads

🔍 Unlock the secrets of Advanced Facebook Advertising with this insightful guide! Dive deep into effective campaign management, creative testing, marketing attribution, and the magic of automating campaigns at scale. Let's decode the strategies and tactics together for success in the realm of Facebook advertising. 💡 **Key Insights:** - Facebook's revenue is influenced by users, ad cost, and ads shown per user, shaping ad auctions. - Audience segmentation is key for balancing exposure and experience. - Utilize Facebook Business Manager for streamlined access control. - Audit Facebook Ads accounts to optimize performance. - Craft a robust retargeting strategy based on audience segmentation. 📊 **Data-Driven Strategy:** - Understand incremental gains through incrementality testing. - Choose the optimal conversion event for strategic optimization. - Predict diminishing returns to ad spend for efficient budget allocation. - Leverage custom parameters for granular data analysis. - Track server-side events for real-time insights and optimization. 🚀 **Automation Advantages:** - Explore programmatic ad creation via the Facebook Business API. - Build custom reports to make data work for you. - Discover tools for automating large-scale campaigns efficiently. - Experiment with machine-generated creative for impactful ads. 👩💼 Elevate your Facebook Ads strategy with automation, data-driven decisions, and strategic optimization. Let's unlock the full potential of your advertising endeavors together! https://lnkd.in/dWjrVWep

🔍💡 Master the Art of Google Ads! 💡🔍 Unravel the complexities of Google Ads with our latest blog post, "Demystifying Google Ads: Strategies for Successful Campaigns." This is your ultimate guide to navigating the world of online advertising and unlocking the full potential of your marketing campaigns. ✨ Learn how to craft compelling ad copy. 🎯 Discover targeting tactics that hit the mark. 📊 Understand data-driven decision-making. 💥 Explore budget optimization techniques. Whether you're a seasoned marketer or new to digital advertising, our insights will help you create more impactful, efficient, and successful Google Ads campaigns. Say goodbye to guesswork and hello to data-driven strategies that deliver results. - - - - - https://lnkd.in/d7uBwSWv #UserExperience #WebDesign #DigitalTransformation #LocalBusiness #OnlineMarketing #DigitalMarketing #SmallBusiness #SEO #ContentMarketing #SocialMediaMarketing #ECommerce #EmailMarketing #SEM #GoogleAds #FacebookAds #LinkedInMarketing #InboundMarketing #OutboundMarketing #MarketingStrategy #BusinessGrowth #BrandAwareness #CustomerEngagement #OnlinePresence #InternetMarketing #SocialSelling #LeadGeneration #WebAnalytics #PPC #ConversionOptimization #MobileMarketing #AffiliateMarketing #VideoMarketing #InfluencerMarketing #BrandStrategy

Why does my remarketing performance keep getting worse? … is potentially a question a lot of brands could be asking right now. When businesses go into conservation mode and the board asks the performance team to conserve on budget, the first question asked is often which campaigns do we keep live and which do we pause? Often this means digging into the meta and/or Google account to discover that the return on ad spend for your prospecting audiences are at 2x, whereas remarketing is at 3.5x. So what happens is prospecting gets toned down massively while remarketing is kept on full throttle. What ends up happening is that your remarketing pool keeps seeing the same message over and over, meaning they literally get bored of seeing the brand, with the pool getting smaller and smaller. You need a lot of traffic going into the top of the bucket to make sure what comes out at the bottom is topped up. There aren’t any obvious solutions to this, however, what I will say is: 1 – If you are a brand that is very paid media heavy (+50% of rev comes from paid) then it’ll have a much bigger impact toning down on prospecting versus a brand that is diversified across organic social, seo, email etc. 2 – If you are going heavier on remarketing then do make sure that you keep refreshing your creatives. Nothing worse than being hammered by the same message constantly which leads to ad fatigue 😴 3 – The other option is to run frequency caps around how often your ads are shown. Any Q's or additional insight, feel free to comment 👇 #googleads #facebookads #remarketing #digitalmarketing

🚀 Boosting Conversions: Unlocking the Power of Google Ads Remarketing 🚀 In the world of digital marketing, staying top-of-mind with potential customers is the name of the game. That's where Google Ads Remarketing comes in. Let's break it down: 🔍 What is Google Ads Remarketing? Google Ads Remarketing is a savvy strategy that allows you to re-engage with folks who've previously visited your website or app. Think of it as a second chance to make that lasting impression. 🎯 How does it work? Segment Your Audience: You can then group visitors based on their behavior. For instance, if they checked out your product pages but didn't make a purchase, you can create a specific audience for them. Tailored Ads: Now comes the magic! You can show tailored ads to these specific audiences as they surf the web or use various online platforms. It's like a friendly reminder to come back and complete their desired action, whether it's making a purchase, signing up, or whatever goal you have in mind. Measure and Optimize: With Google's robust analytics, you can track the performance of your remarketing campaigns, make data-driven adjustments, and continually optimize your strategy. 🌟 The Benefits? Improved Brand Recall: Your brand stays in their minds, increasing the chances of them choosing you when they're ready to make a move. Higher Conversion Rates: Remarketing can significantly boost conversion rates because it targets an audience already familiar with your brand and products. Cost-Effective: You're not trying to reach a broad audience; you're focusing on those who've already shown interest, making your ad spend more efficient. Google Ads Remarketing is an invaluable tool for marketers, ensuring that your marketing efforts aren't forgotten in the noise of the digital landscape. It's all about rekindling those relationships and turning potential into loyal customers. Ready to give it a try? Share your thoughts and experiences with Google Ads Remarketing in the comments! 💬  #DigitalMarketing #GoogleAds #RemarketingSuccess

🚀 Elevating PPC Campaigns to New Heights! 🚀 Exciting news, LinkedIn community! 🌟 Our PPC journey has been nothing short of phenomenal, and we're thrilled to share the progress we've achieved in skyrocketing our online presence through Pay-Per-Click advertising. 💻��� 📈 Performance Metrics that Speak Volumes: Our team has been hard at work optimizing every facet of our PPC strategy, from keyword selection to ad copy perfection. The results? Impressive click-through rates, conversion boosts, and an undeniable surge in ROI. 📊💰 🎯 Precision Targeting, Maximum Impact: With laser-focused precision, we've fine-tuned our audience targeting to connect with the right people at the right time. Our campaigns are now reaching new heights of relevance, ensuring that every click counts toward meaningful engagement. 🔍🎯 🌐 Expanding Reach Across Platforms: Diversification is key, and we've expanded our PPC efforts across various platforms to maximize visibility. From Google Ads to social media channels, our brand is leaving an indelible mark in the digital sphere. 🌐📲 🤖 Harnessing the Power of Automation: Automation isn't just a buzzword for us; it's a game-changer. Embracing cutting-edge technologies, we've implemented automation tools to streamline processes, optimize bids, and enhance overall campaign efficiency. 🤖⚙️ 🔍 Data-Driven Insights for Continuous Improvement: Our commitment to success doesn't stop at achieving milestones. We're dedicated to continuous improvement through rigorous analysis of data-driven insights. This ensures that every PPC move we make is backed by intelligence and strategic foresight. 📈🔍 🙌 Gratitude for Our Amazing Team: None of this would have been possible without the dedication and expertise of our incredible PPC team. Their relentless pursuit of excellence and passion for digital marketing have been the driving force behind our success. 🙌💼 🚀 The Best is Yet to Come: As we celebrate these achievements, we're even more excited about the future. Our PPC journey is an ongoing story, and we're committed to pushing boundaries, embracing innovation, and achieving even greater heights in the world of online advertising. 🌐🚀 #PPCProgress #DigitalMarketing #MarketingMilestones #TeamSuccess #DataDrivenResults #DigitalTransformation

Mastering SEM: https://lnkd.in/gqwM68yd Mastering SEM involves a deep understanding and strategic application of various components, including effective CTAs and retargeting techniques. As we’ve seen with Zappos’ exemplary use of retargeting and HubSpot’s mastery in CTA optimization, these elements are not just standalone tactics but integral parts of a successful online marketing strategy. These case studies demonstrate the power of personalized, behavior-driven advertising and the importance of delivering relevant, engaging CTAs at different stages of the buyer’s journey. By adopting these proven strategies, businesses can enhance their online presence, connect more meaningfully with their audience, and drive conversions. SEM, when executed correctly, is not just about visibility in search engine results; it’s about creating a lasting impact that resonates with and converts your target audience. As the digital landscape continues to evolve, staying ahead in SEM will require ongoing learning, testing, and adaptation. Embrace these changes, and you’ll find your path to SEM success. #DigitalMarketing, #DigitalPerformanceOptimization, #MarketingConsulting, #OmniChannelMarketing, #SearchEngineMarketing

Mastering SEM: https://lnkd.in/gqwM68yd Mastering SEM involves a deep understanding and strategic application of various components, including effective CTAs and retargeting techniques. As we’ve seen with Zappos’ exemplary use of retargeting and HubSpot’s mastery in CTA optimization, these elements are not just standalone tactics but integral parts of a successful online marketing strategy. These case studies demonstrate the power of personalized, behavior-driven advertising and the importance of delivering relevant, engaging CTAs at different stages of the buyer’s journey. By adopting these proven strategies, businesses can enhance their online presence, connect more meaningfully with their audience, and drive conversions. SEM, when executed correctly, is not just about visibility in search engine results; it’s about creating a lasting impact that resonates with and converts your target audience. As the digital landscape continues to evolve, staying ahead in SEM will require ongoing learning, testing, and adaptation. Embrace these changes, and you’ll find your path to SEM success. #DigitalMarketing, #DigitalPerformanceOptimization, #MarketingConsulting, #OmniChannelMarketing, #SearchEngineMarketing

🚀 Elevating PPC Campaigns to New Heights! 🚀 Exciting news, LinkedIn community! 🌟 Our PPC journey has been nothing short of phenomenal, and we're thrilled to share the progress we've achieved in skyrocketing our online presence through Pay-Per-Click advertising. 💻✨ 📈 Performance Metrics that Speak Volumes: Our team has been hard at work optimizing every facet of our PPC strategy, from keyword selection to ad copy perfection. The results? Impressive click-through rates, conversion boosts, and an undeniable surge in ROI. 📊💰 🎯 Precision Targeting, Maximum Impact: With laser-focused precision, we've fine-tuned our audience targeting to connect with the right people at the right time. Our campaigns are now reaching new heights of relevance, ensuring that every click counts toward meaningful engagement. 🔍🎯 🌐 Expanding Reach Across Platforms: Diversification is key, and we've expanded our PPC efforts across various platforms to maximize visibility. From Google Ads to social media channels, our brand is leaving an indelible mark in the digital sphere. 🌐📲 🤖 Harnessing the Power of Automation: Automation isn't just a buzzword for us; it's a game-changer. Embracing cutting-edge technologies, we've implemented automation tools to streamline processes, optimize bids, and enhance overall campaign efficiency. 🤖⚙️ 🔍 Data-Driven Insights for Continuous Improvement: Our commitment to success doesn't stop at achieving milestones. We're dedicated to continuous improvement through rigorous analysis of data-driven insights. This ensures that every PPC move we make is backed by intelligence and strategic foresight. 📈🔍 🙌 Gratitude for Our Amazing Team: None of this would have been possible without the dedication and expertise of our incredible PPC team. Their relentless pursuit of excellence and passion for digital marketing have been the driving force behind our success. 🙌💼 🚀 The Best is Yet to Come: As we celebrate these achievements, we're even more excited about the future. Our PPC journey is an ongoing story, and we're committed to pushing boundaries, embracing innovation, and achieving even greater heights in the world of online advertising. 🌐🚀 #PPCProgress #DigitalMarketing #MarketingMilestones #TeamSuccess #DataDrivenResults #DigitalTransformation #shopee