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🔥 T-Mobile For Business achieved 3X and 5X increases in appointment rates for two of their key segments. How? Prioritizing and engaging the accounts most likely to purchase. Senior Marketing Media Manager, Janice Barbosa, reveals integrating data in every component is key to a successful ABM strategy. “When [sales] see a lead, they can see what account that lead came from, what type of content they've engaged with, how many touches we've had against them, what other types of intent or activity have they shown. So, the salespeople can then build a customized way to recontact that individual.” 💪 Armed with ML insights, marketing and sales teams are able to target decision-makers and buying personas with more relevant and personalized content. Watch the full story here: https://hubs.li/Q02pSqKk0

What account should I prioritize? Who should I reach out to? Drift identifies high intent site visitors and are able to tie them to account. They then runs personalized campaigns to high intent accounts. Drift was able to increase in site-visit-to-meeting conversion rate by 150% and saw an overall increase in opportunities by 160%. #gooddata #highintent #segment

The data is in🤓 My key take-outs from Linkedin's latest research report on B2B brand & demand marketing - surveying 4,000 marketers: 📌 Optimal B2B marketing campaign budget split is 46% brand & 54% demand - compared to 60/40 for B2C 📌 Targeting both new and existing customers in marketing campaigns led to 1.6x higher business growth 📌 96% of marketers surveyed were measuring ROI on their marketing investment after 3 months, when the average B2B buying cycle is 6 & my fave take-out - data proving it takes 2.5+ years to see the impact of brand campaigns, while most B2B businesses surveyed (75%) were running their campaigns for 6 months or less. This also off the back off Mark Ritson saying earlier this month that businesses need to be consistent with their messaging for 'at least 20 years' to truly solidify their brand and positioning. Tough slog selling in a 20 year campaign vision to a board / team needing monthly growth updates 🫠... but a good reminder that campaigns take way longer than we typically give them to measure whether they've been truly successful. DM me and I can send you the full report if interested👊

When you like a property, check our software for any liens before making an offer! You can also tailor your search by combining up to 10 lien types, ensuring precision in targeting for ultra-targeted leads. Bid farewell to unexpected surprises by gaining a clear overview of each property's financial status right from the beginning. Refine your direct mail campaigns with accuracy, seamlessly integrating messaging and offers specifically designed to resonate with distinct lien types. Embark on your journey to real estate success by clicking this link https://lnkd.in/e75jJVaS . #RealEstateSuccess #TargetedLeads #REiDEALMASTER #PrecisionMatters #Liendata

This your Tuesday reminder that we provide a free Account-based Strategy Roadmap review 💡 It is a perfect fit for those who: ▪︎ are planning to introduce a new account-based #GTMstrategy ▪︎ need to understand how their #demandgen can work better ▪︎ are looking for an alternative account-based advertising and intent data provider The deliverables will include: ✅ Target Account List ✅ Estimate of existing hidden demand towards competitors and industry-related topics ✅ Recommended ABM budget + practical execution advice ➡️ Book yours at https://n.rich/free

Dive into the future of e-commerce with identified, your digital ally in transforming anonymous site visits into valuable sales leads. This cutting-edge tool provides instant insights into your visitors' behaviors and preferences, enabling targeted outreach that resonates. With identified, you're always ahead, ready to engage potential customers with offers they can't resist. Elevate your online store's performance with a strategy that blends analytics with intuition, making every click a potential sale. #ecommercefuture #digitalally #salesleads #visitorinsights #targetedoutreach #engagingcustomers #onlineperformance #analyticsintuition #potentialsales #ecommerceanalytics #customerbehavior #onlineengagement #ecommercestrategy #salesenhancement #leadcapturetechnology #onlinevisitortracking #ecommercetools #customerpreferences #boostonlinebusiness #ecommercesolutions #retaildigitalmarketing #conversions #ecommerceoptimization #leadconversion #onlinecustomerexperience #digitalretailstrategy #ecommercebestpractices #retailtechnology #onlinebusinessgrowth #ecommercemarketing

Have middlemen hijacked your marketing budget? ✖ For many companies, reliance on aggregator platforms has developed into a costly habit that drains marketing budget from brand-building and direct outreach. But breaking free is possible. ⛓ In our latest whitepaper we equip you with five practical steps to reclaim ownership over your growth and reduce your dependence on aggregators: 👥  Understand your target demographic 👀 Meet customers where they're searching to boost visibility 📈 Craft bold yet consistent messaging that compels action 📊 Leverage analytics to continuously optimise performance 🤝 Personalise outreach for more meaningful customer connections With aggregator costs continuing to climb, now is the moment to take back command of your lead gen. 📖 Download the free whitepaper and discover how applying these 5 strategies can supercharge your customer acquisition: https://lnkd.in/ezhQfrrj

📈 𝗧𝗵𝗲 𝗥𝗲𝘃𝗢𝗽𝘀 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗗𝗮𝘆 #𝟭𝟱 - 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗮𝗰𝗰𝗼𝘂𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗽𝗹𝗮𝘆. In the previous posts, I’ve written about building a content library, identifying target accounts, and having a segmentation strategy in place that allows you to target the right accounts with the right message. Now, it’s time to bring those assets together and activate them in a relevant “experience” for your target accounts. ------------------------------ Here are the key components of an “experience” you should consider when designing yours: 👉 Who you’re talking to 👉 What you’re telling them 👉 What content you’ll use in the play 👉 How you will deliver the content & messaging Obviously, there’s no one-size-fits-all approach here. You can take the components above and make it your own. The one important thing you want to do from the start is make sure you have a scalable way of designing your plays. Doing that will allow you to easily rinse-and-repeat the process once your first pilot is running. #revops #accountbasedmarketing #marketingsales #abm #revenueoperations #salesenablement

#BusinessTipoftheDay4 This one is for small businesses. Embrace the power of niche marketing to stand out in a crowded market. In today's competitive landscape, small businesses can't afford to be all things to all people. Instead of trying to appeal to everyone, focus on a specific segment of the market where you can excel. By understanding the unique needs and preferences of your niche audience, you can tailor your products or services to offer maximum value, leading to stronger customer loyalty and differentiation from competitors. Visit www.salehsconsulting.com for more! #SmallBusiness #NicheMarketing #MarketSegmentation #Differentiation #CustomerLoyalty

📈 Unleashing the Power of PMax Products Segmentation: A Thread 🧵🚀 👋 I've got an exciting journey to share with you all - a deep dive into the world of PMax products segmentation and CTR% based bidding! 🎯 Let's explore this strategy together and learn from the lessons I've gathered along the way. 🔍 Step 1: Analyze and Learn 👉 The journey began with a PPC campaign that utilized PMax bidding for high-CTR products. 👉 Despite facing challenges and not achieving the expected results, I didn't give up! 📉 👉 I dug into the data, seeking insights that would shape our future strategies. 🎯 Step 2: Smart Segmentation 👉 Effective product segmentation is key! 👉 We re-evaluated our approach, defining distinct groups based on CTR%. 👉 This allowed us to bid strategically and tailor our marketing efforts for better results. 💼 Step 3: Budget Balancing Act 👉 While high-CTR products are enticing, a balanced budget allocation is crucial. 👉 Testing and optimizing all segments consistently proved to be the winning formula. 📝 Step 4: Tailoring Ad Content 👉 Clicks don't always equal conversions. 👉 We learned the importance of crafting ad content that aligns with user intent, enhancing our conversion rates. 💻 Step 5: Embrace Data-Driven Decisions 👉 The digital landscape is ever-changing. 👉 We embraced a data-driven approach, constantly monitoring performance and running A/B tests to refine our strategies. 👥 Step 6: Seek Expert Guidance 👉 Collaborating with PPC experts and industry professionals offered fresh perspectives, leading us to make informed decisions and stay ahead of the curve. 📈 Step 7: Patience and Persistence 👉 Success doesn't happen overnight! 👉 Each campaign brought us valuable insights, shaping our future endeavors and helping us grow. Let's discuss! Have you explored PMax product segmentation before? What strategies have you found successful, and what challenges have you faced? Share your thoughts! 🚀 #MarketingStrategies #SuccessStories #DigitalMarketingInsights More? Follow Shivendra R.