Bombora’s Post

Great insights from GTM Partners' Sangram Vajre! According to Q4-2023 research, the center of the B2B Funnel is collapsing. Over the past five years, the MQL/SQL to Discovery Meeting Conversation is down 50%, and Discovery Meetings are down 30%. These numbers indicate that what we did in the past is clearly no longer working. But there is good news! A new program has been launched to arm sales and marketing teams with proven programmatic approaches to solve this problem. Check out the details here: https://lnkd.in/dSeCNEUK.

Indeed the landscape of B2B marketing is shifting.  It's evident across all channels - social media, email, and even traditional telemarketing - the competition is fierce. What worked yesterday simply won't cut it today. As marketers, we're constantly challenged to adapt and innovate to stay ahead. Here's an attempt by Go-to-Market Pros to enable sales and help them with the right arsenal. PS: How do you tackle this situation? #B2BMarketing Michael Phelan

Great insights from GTM Partners' Sangram Vajre! According to Q4-2023 research, the center of the B2B Funnel is collapsing. Over the past five years, the MQL/SQL to Discovery Meeting Conversation is down 50%, and Discovery Meetings are down 30%. These numbers indicate that what we did in the past is clearly no longer working. But there is good news! A new program has been launched to arm sales and marketing teams with proven programmatic approaches to solve this problem. Check out the details here: https://lnkd.in/dSeCNEUK.

Great insights from GTM Partners' Sangram Vajre! According to Q4-2023 research, the center of the B2B Funnel is collapsing. Over the past five years, the MQL/SQL to Discovery Meeting Conversation is down 50%, and Discovery Meetings are down 30%. These numbers indicate that what we did in the past is clearly no longer working. But there is good news! A new program has been launched to arm sales and marketing teams with proven programmatic approaches to solve this problem. Check out the details here: https://lnkd.in/dSeCNEUK.

🎥 Here’s a video sneak peak at Octane11’s new ✨Key Moments ✨feature  🎥 Key Moments is a game-changing feature designed to uncover the most significant milestones in the marketing and sales journey of your accounts. With Key Moments, you can gain deeper insights into your accounts' marketing engagements and tailor your ABM strategies to accelerate revenue. Visit our Book-A-Demo-Page here (https://lnkd.in/eZCK-sc6) to see this great new feature live and learn how Octane11 can help shine a light on your customer journey! #B2Bmarketing #b2b #cmo #Martech #Marketing #Sales #Marketing

Looking to expand your ABM efforts in Q3 and beyond? Bombora integrates with several platforms to help you revolutionize your approach - including Recotap ABM Platform! Recotap leverages Bombora’s Intent data to help marketers target the right accounts, at the right time, with personalized messages across multiple channels. The best part? You can do it all from a single intuitive dashboard. Maximize your results by focusing on accounts showing high Intent. Get the full scoop on 🍨 https://hubs.ly/Q02BKd0v0 #Intentdata #ABM #B2Bmarketing #B2Bsales

📺 Love this brief demo snippet from the amazing Megan Gerspach, our rockstar client services director and demo video specialist. Want to see the full Account Journey...with Key Moments like First Form Fill or First LinkedIn Engagement called out? Then check out Megan's demo! 🍿

Integrations= the unsung heros in tech! Elevate your sales engagement activities and boost seller efficiency with the newly deepened integration of 6sense intent and predictive data inside Gong! Now you can access 6sense’s Sales Intelligence platform directly within Gong Engage for an easier, more efficient workflow and more targeted outreach. We’re taking our partner integration to the next level, empowering B2B sellers to: ➡️ Explore high-value intent activities and prioritize in-market accounts directly in Gong Engage. ➡️ Identify key buying team members, and purchase contact info directly from 6sense. ➡️ Target and personalize outreach using high-value intent keyword signals. ➡️ Spend less time switching between your fave tools, Gong and 6sense, and more time SELLING! Get in on the action: https://okt.to/PXd3FB

Tired of buyers dropping off before they convert? Our latest #WednesdayWisdom has the solution! Hear Brent Keltner's wisdom for how CMOs can reduce funnel friction. Because at the end of the day, your sales will only be as good as the buying experience you provide 🔥👇