Chief Reality Officer | Author | Keynote Speaker | Host and Moderator | B2B Influencer | “World’s Leading Expert on location-based VR” | 10X Entrepreneur | INC500 | NASDAQ IPO
“Why do you keep wanting to put something on my face? Why not skip an iteration and show me what you can do without attaching something to my face.” A comment from an investor on another post about #virtualreality My response: “Immersion” Sometimes we can be too close to the forest to see the trees. Having been so “immersed” in the VR industry for so long I forget that smart, informed people still don’t understand the power of VR. - They don’t know that it increases learning and retention up to 6x. - They haven’t experienced virtual telepresence creating real connection between people far away from each other. - They fail to grasp that it increases focused attention and eliminates distractions. - It’s helping millions of people stick to exercise routine and increase fitness. - Maybe they haven’t heard about the experience economy and how younger generations are committed to investing in amazing experiences, while trimming their grocery budgets. Screens have been around forever. There’s a diminishing return around their innovation. I’m glad Meta and Apple are investing real marketing dollars to increase awareness and change perception. But we have a long way to go.
Bernd Warnders
1mo
A bit pedantic here, but it is rather the feeling of spatial presence (despite better knowledge) that makes VR experiences so impactful. Immersion is a huge umbrella term and can also mean immersing oneself in a book. However, I get why it is an accepted term in the industry.
Agree! The Sony 4k 3D holographic screen at AWE this year was best-in-class. Far better than the holos I've seen for the past 20 years. https://www.bhphotovideo.com/c/product/1761839-REG/sony_elf_sr2_27_4k_spatial.html
I totally agree. I talk a about people needing their own “aha” moment. Stats, stories, or testimonials are not enough.
MetaRick
1mo
💯
Toni Sillanpää
1mo
VR telepresence, especially when done with spatial video (Apple Vision) will transform the tourism industry. Add in low latency satellite Internet and a few sensors and Bob's your uncle.
Managing Director and Co-Founder at Liminal VR
1moI think there is a distinction between what XR is and what XR will be. It reminds me of the early stage "Brick" mobile phones in the 1990s. A lot of people (myself included) were asking why you'd want to carry something like that around so that you can be contacted at all times. Many people were very judgy about it and look where we are now! But ultimately the benefits outweighed the friction of having a phone in your pocket at all times It's a real present-day issue that device ergonomics has to improve and HMDs get lighter and easier to use. The good news is that is being addressed - huge gains in recent times. It's amazing to think we are now at a point where XR is a mass market consumable. It is a very different market to even 12 months ago. Lots to be excited about!