Bill Shufelt’s Post

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Re-Imagining Beer for the Modern Adult

Thank you for the shout. The Athletic Brewing Co. team is very excited to continue to invest out ahead of the exciting future of non-alcoholic beer and in the kind of quality that is needed to redefine the landscape. We'll do our best to respect and honor the tradition and great things that have gone on in the building previously and write our own exciting new chapter.

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The mystery surrounding who would take over the now former Ballast Point production facility in San Diego is officially over. When Ballast Point owners Kings and Convicts announced in April that they had ceased production at the Miramar facility, whispers pointed to dedicated non-alcoholic (NA) beer maker Athletic Brewing Company taking over the space. The speculation proved true. https://lnkd.in/gu7ASKV9

Athletic Purchases Former Ballast Point Facility, Doubles Non-Alc Brewing Capacity

Athletic Purchases Former Ballast Point Facility, Doubles Non-Alc Brewing Capacity

brewbound.com

Great spot! 🙌🏻🙌🏻🙌🏻

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Laura Silverman

As the *nexus of NA* I connect non-alc people, places, & products with each other worldwide. I offer valuable insight to entrepreneurs & brands looking to make an impact in this growing category.

1mo

It's been such a treat having courtside seats to all of Athletic's success, Bill. I feel like we're cracking open cold ones together every damn day! Want to do a nationwide (and Canada-wide) NA bottle shop tour together? ZPN x Athletic....would be amazing 🍻 ⚡️

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Tonya R. Bray

Transformational Life Coach | Dharma Adventurer | Alchemist ✨Dharma Coach ✨

1mo

Great news! Keep building! This is the best product in the market for NA beer and Injust love all the new brews but still waiting for that Belgian… like a Forêt or Saison dP for starters 💖

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Gordon Brown

- We are surrounded by data but starved for insights. Client Insights Analyst on the Mid Market National Team at Circana

1mo

Please tell me you’re going to release some NA Ballast beers for fun? Bring back the classics!

Joshua Carlos

CPG and Beverage expert, consultant, and enthusiast

1mo

It feels like yesterday we had lunch at Ballast with Mark. However, in the meantime you guys have been continuing to scale and grow at a remarkable rate. Cheers!

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Bill Shufelt congratulations to all the team 👏🤙🤙 PS...let's sort all your packing packaging DM

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Alex Faherty

Co-Founder and CEO at Faherty Brand

1mo

Upside Dawn is amazing ! and it’s gluten free which I need. Great work Bill Shufelt

Britta Rael Kfir

Integrative Performance Coach

3w

Steady onwards and upwards, Bill. Thanks for forging the path for NA beer and taking the time to connect with us mere mortals along the way!

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Cecilia Rios Murrieta

CEO & Co-Founder @ JAS | Darden MBA | Author & Speaker | Championing Mindful Choices for Joy, Health, and Wellness | Ex-Bain

1mo

Congrats Bill and team!! Athletic is such an inspiration and north star for all of the small ventures entering the NA space! 👏

Scott La Du

Director of Client Development

1mo

Congrats Bill 👏👏👏

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