Better Be Buzzin'’s Post

🇧🇷 I've had the chance to be at the heart of the development of #retailmedia for years. It is a fascinating world that should, now more than ever, be at the center of your #marketing strategy. As the advertising landscape continues to evolve, brands are increasingly looking for efficient ways to reach consumers where they are: online and on the go. My recent visit to Brazil illustrates more than ever this trend.   Thanks to my team at Grupo Carrefour Brasil, I had the chance to concretely witness the strong assets and discuss them with our largest partners. Thanks to Nestlé with the participation of Rafael de Castro Bonfim da Silva and Procter & Gamble with Taísa Ribeiro Ferreira & Guilherme Linares S Correa for your presence to discuss their media strategy in our stores.     Retailers are a great solution to address: the high visibility they offer in their stores and on their digital assets (website & app) and the meaningful data to back it up.    Let me give you 6 reasons why you should jump into #retailmedia : 1.     It's highly targeted: With retail media, brands can reach consumers with highly relevant ads, based on their browsing and purchase history. This makes it easier to connect with the right audience and increases the chances of conversion. 2.     It provides valuable data: By leveraging the data collected by retailers, brands gain insights into consumer behaviors and preferences that can support their marketing and product development efforts. 3.     It's cost-effective: Compared to other forms of advertising, retail media can be a more affordable option, especially for smaller brands or those with limited budgets. 4.     It's a growing trend: The use of retail media is on the rise, with more and more retailers offering ad space on their digital and physical properties. 5.     It’s future-proof: With the latest change in privacy and the upcoming end of 3rd party cookies, Retail Media is a great way to access strong 1st party data and keep efficient targeting options 6.     It can drive sales: Ultimately, the goal of any marketing effort is to drive sales, and retail media has been shown to be effective in doing just that.  If you're a brand looking to reach consumers in a meaningful way, retail media is a trend that you cannot ignore. By leveraging the power of retailers' digital properties, you can connect with your target audience in a way that is highly targeted, cost-effective, and ultimately, drives sales. Thanks to Cristiana Leal and her team, Daniella Meni, Janaína Zen, @JOANA vaz, Lúcio Cleto 🏳️🌈 , Vanessa Cecco as well as Mario Meirelles, Jan Zyzelewicz, Paul Blanc, Morgane Miralles, Thomas Rudelle, Jean RICHARD DE LATOUR, Sam James for their constant support. 🚀

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗣𝗼𝗽-𝗨𝗽 𝗦𝘁𝗼𝗿𝗲𝘀.🛍️ Are you looking for a dynamic retail strategy that can elevate your brand and engage customers in exciting ways? Look no further than the Pop-Up Store! Here's why this trend is taking the retail world by storm: 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗖𝗼𝘀𝘁: Pop-up stores are temporary, offering flexibility and a risk-free way to test new markets and products. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗕𝘂𝘇𝘇: The ephemeral nature of pop-ups generates buzz, attracting curious shoppers seeking a unique and limited experience. 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Change locations and themes effortlessly to stay fresh and relevant, adapting to the latest trends. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Pop-ups enable face-to-face interaction with customers, providing valuable feedback and building strong relationships. 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲: Boost brand visibility, reaching new audiences and expanding your customer base. 𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Pop-up stores can increase sales, especially during holidays and special events. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: A cost-effective way to test new products or concepts without long-term commitments. 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗼𝗼𝗹: Use pop-ups to create urgency, promoting your online store or upcoming products. 𝗨𝗻𝗶𝗾𝘂𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Offer a memorable and unique shopping experience, leaving a lasting impression on customers. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Pop-ups facilitate partnerships with other brands, artists, or influencers, enhancing your brand's image. Embrace the versatility of pop-up stores and unlock their potential for your brand. Share your thoughts on pop-up stores and how they've made an impact on your retail strategy! #Retail #PopUpStore #BrandStrategy #CustomerEngagement #Marketing

Wondering how social media can impact the number of visitors to your store? Let's dive into it! 🌟 Social media is not just about connecting with friends and family anymore. It has become a powerful tool for businesses to attract new customers and boost foot traffic. 📲✨ 👥 By leveraging social media you can reach a wider audience and engage with potential customers in a more personal way. 🌐✨ 📸 Sharing eye-catching photos of your products or behind-the-scenes glimpses of your store can create a sense of curiosity and excitement among your followers. #VisualAppeal #ProductShowcase 💬 Engaging with your audience through comments, direct messages, and even live videos can build trust and loyalty. People love feeling heard and valued! #CustomerEngagement #TwoWayCommunication 🌐 Showcase customer reviews and testimonials, which can influence others to visit your store. Positive feedback is a powerful motivator! #HappyCustomers #WordOfMouth 📣 Don't forget to promote any special offers, discounts, or events exclusively on your social media channels. This creates a sense of urgency and encourages people to visit your store. #LimitedTimeOffer #ExclusiveDeals 📈 Lastly, tracking the analytics of your social media efforts can provide valuable insights into what's working and what's not. This data can help you refine your strategies and maximize your store's visibility. #DataDrivenDecisions #OptimizeResults 🙌 So, if you're a small business owner looking to drive more foot traffic and boost sales, harness the power of social media! 🚀📲 Embrace the opportunities it offers and watch your store thrive! 💪✨ #SocialMediaImpact #BoostFootTraffic #SmallBusinessSuccess #DigitalMarketing #StoreVisibility

Marketing isn't one-size-fits-all, especially for businesses with both an online and physical presence. That's where omnichannel marketing comes into play. Social media can be a game-changer, but sometimes it can do more harm than good if you're not using the right marketing channels for your business. Here are some key things to keep in mind to create a cohesive omnichannel marketing strategy: ➡️ Local SEO & Ads (Local Map Packs): Dominate local searches and be visible on mobile devices when your customers are out and about. The local map packs ensure you show up first for relevant search queries, capturing attention from those in the vicinity. ➡️ Google My Business Optimization: Be the top choice when someone is searching for services in your area. A well-optimized Google My Business listing makes sure you're seen anytime, anywhere, providing essential information at a glance. ➡️ Strategic Social Media Magic: Choose the right channels for your audience – whether it's Instagram, TikTok, or others. Tailor your social media presence based on your target demographic, ensuring your brand is where it matters most. Here's a piece of advice – don't try to conquer all channels at once. It's a recipe for burnout. Instead, pick your top two or three social media channels, become the local expert, and watch your brand shine. Omnichannel marketing isn't about doing it all, it's about doing it where it matters. #LocalMarketing #SocialMediaStrategy #OmnichannelSuccess #ClictaDigital

Ever wondered how crucial your first impression in the market really is? Creating that initial demand for your product is vital, especially if you're trying to expand into #retail 🎯 Why is generating initial buzz so important? 🐝 1. Get Retailers' attention: Major retail stores are more inclined to stock products that are already in demand. They're searching for brands with established traction and growing sales metrics. 2. Proof of Concept: Demonstrating genuine customer interest proves that your product isn't just great—it's desired. 3. Operational Confidence: Retail buyers want assurance. If you're flourishing in DTC, it indicates you can handle fulfilling larger orders. ✨ How to Spark that Initial Demand? 1. DTC Sales: Leverage platforms like Shopify to directly engage and build a loyal customer base. And remember, social media isn’t just about posts; it’s about creating meaningful brand narratives. 2. Events & Farmer’s Markets: Engage directly. Offer samples, tell your story, and get real-time feedback. 3. Influencer Collaborations: Partner with aligned influencers. Their authentic endorsement can be a game-changer for brand visibility. 4. Promotions & Limited Offers: Make your initial offers irresistible. Introductory discounts or flash sales can significantly boost trial rates. Remember, the foundation of your journey into expansive retail landscapes is that initial demand. Establish that, and doors will begin to open more widely and welcomingly. Check out our entire Playbook for Emerging #CPGbrands 🚀 here 👉 https://buff.ly/3LIxYH7

Elevating Your Furniture Retail Business: Unveiling Proven Strategies! Furniture Brand Owners and Retailers - Are you ready to take your furniture retail game to the next level? We've got just the read for you! In our latest article, "Elevating Sales: Strategic Marketing Approaches for Furniture Retailers," we've curated a treasure trove of strategies tailored specifically for businesses like yours. Whether you're aiming to boost sales, create an online buzz, or enhance customer engagement, these insights are your ultimate guide to success. From Social Media Advertising that'll have your products stealing the spotlight, to captivating Seasonal Promotions that ignite shopping frenzies, and Influencer Collaborations that infuse credibility into your brand – we've got you covered. Ready to unlock your furniture retail's true potential? Read the full article here: https://lnkd.in/e8C_WREp At Bluehive, we're not just about sharing knowledge; we're here to help you put these strategies into action! Our digital marketing experts are ready to guide you every step of the way. Let's transform your business together! #FurnitureRetailSuccess #MarketingStrategies #BluehiveBoost #furnituremarketing

Given recent & upcoming changes to the media landscape, I think it's important for advertisers to stay on top of the latest trends and best practices. Here are 7 Tips to Raise your Retail Game! Personally, I think TIP 3 was a refreshing perspective. As cookies phase out, retailers have an advantage with their wealth of 1st party customer sales data. If we as marketers can meet retailers halfway with a "customer-obsessed mindset", I believe we could offer more effective advertisement targeting for our brands and a better customer experience for their retailers. Now that's #goals #retailmedianetworks #retailmarketing

If you run conversion campaigns for an ecommerce business that offers a wide range of products, each appealing to different customer needs and tastes, then the best way to segment your campaigns in the order of Product Categories first. Refer the chart below. for example if you are fashion retailer, selling products that would appeal to multiple type of customers it might be better for you to segment your product categories first at the campaign level and then segment the audience at the ad group or asset grp level. This type of ad campaign structuring will hold good for many types of ecommerce merchants ranging from electronics to furniture ecommerce merchants. But the goal here should be to drive purchases and not any other higher funnel objectives. You might be even able to get away by not segmenting audience at all, even at the ad group level. You just might.. not advisable though, to give so much freedom to the ad algo. The other option that you have is Audience Segmentation led campaign structuring. But this in our experience is best if you have more focussed products that cater to a smaller group of audiences. Here start with Audience segmentation at campaign level and then add product categories at ad grp or asset grp level. We have seen this approach to work. What campaign structuring do you follow? Would love to hear counter view points and experiences from fellow marketers. #eCommerce #PerformanceMarketing #SegmentationStrategy

Hope you all had a great start to your day and are ready for some exciting insights. Today, I want to talk about the fascinating world of retail media in-store. It's an emerging trend that is revolutionizing the way retailers connect with their customers. I recently came across an interesting article on Street Fight Magazine that ranked the STRATACACHE customer Walmart as the most promising retail media network. The article sheds light on how retailers are leveraging their physical spaces to create advertising opportunities, targeting customers right at the point of purchase. It's an innovative approach that is gaining significant traction in the industry. If you're curious to learn more about this exciting development, I highly recommend reading the article. It provides valuable insights into the strategies and successes of Walmart's retail media network, showcasing how they are effectively leveraging their vast customer base and in-store experience to drive advertising revenue. So, next level #retailmediainstore is changing the game for both retailers and advertisers. It allows brands to reach their target audience in a highly targeted and contextual manner, while retailers can monetize their physical spaces in new and lucrative ways. As the retail landscape continues to evolve, it's crucial for businesses to stay ahead of the curve and explore innovative advertising solutions. Retail media in-store presents a unique opportunity to engage customers at the right moment and drive conversions. I'm excited to see how this trend develops and how other retailers will embrace retail media networks. Let's continue to stay informed and discuss the potential it holds for our marketing strategies. To read the full article and dive deeper into the world of retail media in-store, click here: https://lnkd.in/eWGqM_PQ #retailmedia #digitalsignage #scala #STRATACACHE #retailmediainstore