Our very own Jim Lanzone speaks about the future of Yahoo Advertising being built on sustainable solutions. This comes through investments in key areas such as identity, AI-driven performance, connected TV, premium supply access, commerce media, creative, and more. Have a listen and come build the future with us! https://lnkd.in/gKCCmvc5
Beth Nussbaum Gross’ Post
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Thank you to the Kroger Precision Marketing team for inviting me to join Nick Hamilton for a fireside chat on how we're transforming shopper experiences and brand performance. Love our collaboration and look forward to our continued partnership as we create more meaningful connections with our consumers. Also loved being with our Yahoo DSP Commerce team and seeing old colleagues alike. Thank you to the P2P team for hosting another successful event! #KrogerPrecisionMarketing #84.51º #YahooAdvertising #P2PRetailMediaSummit Brian Spencer Rebecca (Held) Classen Hunter Delench Ivan Yeh Julia Miller
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Excited to be sharing the stage with Nick Hamilton this week at Path to Purchase Institute #RetailMediaSummit to share how brands can leverage retail insights to drive more sales and sustainable brand loyalty. 84.51˚#P2PI #retailmedia Yahoo Advertising
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I couldn’t be more excited to share our collaboration with Kroger Precision Marketing! Our advertisers can now use Kroger's first-party purchase-based audiences directly in the Yahoo DSP enabling brands to reach the right consumers with attributable sales results. So proud of our teamwork and the relationship we’ve built with the entire team at KPM. Cara Pratt Halli Goddard Trish Reilly Sarah Scherer Kelsey Foege Kristin Willmann Kaitlyn Weber Brian Spencer Kelley Gott Elizabeth (Gianatasio) Cotogno LaJena Witt Scott Christopher Nick M. Carley Lucas Mark Robbins Emily Ray Jessica (JJ) R. Alexandr Evsyukov Cory Rauch John Wilcox Katie Thakur Aaron Melton Niki Zacharopoulou
Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia
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Boise Locals... please join me tomorrow at 7pm at The Flicks for a special screening of #SheBelongs documentary highlighting a powerful soccer community for young women. A portion of the proceeds will benefit our local Nations United soccer club too. https://shebelongs.org/ https://lnkd.in/gEWDRt6F #soccerunites #soccerbuildscommunity #kidswhoplaydobetter #girlsplaysoccer #nationsunitedfc
Buy tickets – #SheBelongs The Movie: Special Screening in Boise, Idaho – The Flicks
tickettailor.com
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Join me and Ludacris (what?!) at Shoptalk this year... let's connect to talk all things Commerce Media! #shoptalk2024 #yahoo #commercemedia #retailmedia #ludacris
Shoptalk 2024
stus24-myexperience.personatech.com
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Every business dinner should be as fun and collaborative and end with a Wu Tang concert!
One thing was clear at CES: retail media is just beginning to transform advertising. Kroger Precision Marketing is using some of the best talent and partner collaborations in the industry to deliver better shopping and brand experiences. #8451proud #lovewhereyouwork #ces2024 #retailmedia
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Clients, co-workers and Cuban. So great to connect at Adweek this week in NYC. Mark Cuban Elizabeth N. Ivan Yeh Yahoo Advertising
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Today is Yahoo for Good Day - our annual day of service where we volunteer all over the world. Being remote did not hinder our team's ability to give back and instill a sense of community while making a difference. For my virtual event, I chose "Build a Teddy" to provide comfort for children taken from their homes during domestic violence. What a meaningful organization providing unconditional support. Humbled to be a part of brightening a child's day. https://jbws.org/
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Going to #groceryshop? Let's meet up! #groceryshop2023 #retailmedia #yahoo #commercemedia
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