Ben Salzman’s Post

Why does social media matter to your brand? According to a study done by Matter Communications, "69% of respondents are likely to trust a friend, family member or influencer recommendation over information coming directly from a brand." In the newest episode of the Unboxed Podcast, John Adams Morgan, founder of Pelagic, discusses trends he sees happening within the retail and packaging industry. One of these main trends is that consumers are starting to trust influencers and others when it comes to trying new products. Brands need to take advantage of social media marketing not just from their own page, but from people outside their organization who are seen as a trusted voice to your target audience. Spotify: https://lnkd.in/eM47JRhY YouTube: https://lnkd.in/eaiF3TdK #influencer #brand #industrytrend #socialmedia #unboxed #podcast #merchantboxes #custompackaging #packaging #packagedesign #socials #pelagic #trust #brandtrust #consumertrust

Relationships are everything. That’s been the resounding theme throughout every episode of this podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven’t said though is how important personal branding is to that endeavor. Whether you’re a seasoned marketing executive or an up-and-coming B2B influencer, personal branding is essential for establishing critical connections online. We all know LinkedIn is the network to focus on, and that we need to show up regularly, but what does that mean, exactly? How do we create content and activity that builds community and grows our network? That’s what we’re covering in today’s episode of Partnership Unpacked with Bob Cargill! ♉️ How to measure the success of personal brand and social media ♉️ The key steps and tactics for marketing executives and partnership leaders ♉️ How to balance full time work with “personal” social media activity 🎧 Listen or 😎 Read: https://lnkd.in/e3Nw9juX #PersonalBranding #SocialMedia #RelationshipMarketing

Relationships are everything. That’s been the resounding theme throughout every episode of this podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven’t said though is how important personal branding is to that endeavor. Whether you’re a seasoned marketing executive or an up-and-coming B2B influencer, personal branding is essential for establishing critical connections online. We all know LinkedIn is the network to focus on, and that we need to show up regularly, but what does that mean, exactly? How do we create content and activity that builds community and grows our network? That’s what we’re covering in today’s episode of Partnership Unpacked with Bob Cargill! ♉️ How to measure the success of personal brand and social media ♉️ The key steps and tactics for marketing executives and partnership leaders ♉️ How to balance full time work with “personal” social media activity 🎧 Listen or 😎 Read: https://lnkd.in/gsuQTgHZ #PersonalBranding #SocialMedia #RelationshipMarketing

Sourcing and recruitment are not just a job but a craft that must be nurtured! Whether subscribing to a podcast, attending a conference, or following social media influencers in your niche, there are many ways to grow and learn! Where on the internet do you go to hone in on your craft? #recruitmenttechniques #recruitmentresources #sourcingstrategy

Happy Monday Podcast Lovers! ❤️ If you’re trying to figure out how to do B2B influencer marketing the right way and create revenue-generating programs that are memorable, we have *the* podcast for you. 🙌 Brianna Doe’s podcast, Stop The Scroll, is live and the first three episodes are out. And they are pure gold. In these episodes, Brianna delivers B2B influencer 101 and gives out her best advice on: ✨ Why influencer marketing is an important part of a holistic marketing strategy  ✨ How to identify the right influencers to partner with  ✨ Ways to effectively reach out to and partner with B2B influencers  ✨ Best practices for crafting a clear, concise, and compelling pitch Plus, she shares a template outreach email that has an 85% response rate. 🤯 If you want to check it out, link to the show is in the comments. 👇

This is spot on, A.J. Rounds! I’ll just add a few nuances. I feel most people look at influencers first and judge their credibility. Bubba Page gives valuable insight when looking at it the other way. INFLUENCERS - Vet the company that is attempting to work with you. Check out their website, their posts, and their engagement. If you feel that you’re providing more than what the company is offering, tell them. If they offer an affiliate opportunity, make sure it benefits both parties. If you’re not a believer in their product or service, walk away. Genuine influencers are trusted far more than those just pushing product for likes/follows. Value your work, your niche, and your audience! COMPANIES - Do your homework! Finding value with the right influencer partners can be one of the hardest parts. Break out your audiences and your target clients. What influencers would resonate with them? What influencers would open these individuals up to your product/service? Don’t be fooled by vanity metrics. Research their feeds for other partnerships and how they performed. Influencers can be a key part of marketing, if done properly. They can reach people you can’t, no matter how clever you get with your messaging or creative. Just make sure you’re both taking the right steps to develop an equal, beneficial partnership. #influencermarketing #startups #branding

In episode 141 with Liza Amlani, I asked her, "What advice would you give to retailers struggling to connect with their customers today?" She shared some fantastic insight that will make you rethink how you're managing your brand. Customer experience is now at the forefront because you must engage your customers differently. You have more channels than you did back ten years ago because of social media. If you're a retailer who isn't comfortable with social media, you need to get comfortable quickly because your customers are changing how they engage with brands, whether you get on board or not. It's not always through your brand's social media, either. Influencer marketing is huge and deserves enormous credit. You have to figure out how to get close to your customers again; social media will help you get there. #shetalksbusiness #businesspodcast #podcast #marketing #retail #socialmedia #influencermarketing

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father. What was my favorite part of the conversation, you ask...? How to use influencers to build a creative flywheel. I'm convinced you need enough quantity and quality of creative on a weekly basis to scale on all of your most important platforms. And in the episode, we talk about how. Listen Here: https://lnkd.in/gp3U5hgj #ecommercepodcast #creativemarketing #influencermarketing

What happens when you shift from competition to collaboration with fellow creators? This approach stands out as the most effective online growth strategy today. That's why influencers frequently collaborate on social media. Now, can we extend this concept to email and newsletters? In this episode of The Smart Passive Income Podcast, Pat Flynn is joined by Nathan Barry, the founder of ConvertKit, to discuss the transformative Creator Network. This is the number one platform Pat is using to grow his Unstuck newsletter, and the results are incredible! Listen as Nathan and Pat cover everything from building an email list from scratch to monetizing your reach by supporting creators you admire. These tactics not only help bypass social media algorithms but also maximize the potential of the Creator Network. Tune in here: https://buff.ly/3SredWO #CollaborationOverCompetition #OnlineGrowth #CreatorNetwork #InfluencerMarketing #EmailMarketing #NewsletterGrowth #DigitalStrategy #ContentCreators #PodcastAlert #SmartPassiveIncome #ConvertKit

An influencer wants you to drop $10,000 on a 60 second instagram video. What do you do? What about when to work with them? Or, finally, how best to get the results you want from them? It is so hard to break through the noise and figure out this unique marketing channel. If you think working with influencers will help your business, STOP! Watch this episode first so you can do it right. Bubba, Jacob McHargue and I had one of the best conversations about influencers I've ever had. Bubba Page with @Influence.vc - Venture Capital Syndicate with Exclusive Deal Flow & Influencer Expertise is the master at working with influencers. He's also created a niche in helping those seeking capital also work with influencers in an efficient way. Get ready for a wild ride through the history of influencers, and how Bubba managed to catch lightning in a bottle by marrying this exploding market with the world of venture capital. Thanks for being our guest on the #MidnightFounders Podcast Bubba Page. Huge shout out to @jordanpage (instagram) as well! Here's a link to the full podcast: https://rb.gy/dp3uz I'd love to hear your thoughts about Influencers in the comments below. RevRoad CBVault #Podcast #Founders #Influencers