Lafaurie's Try Before You Buy conversion rate is insane... 7.05% on their TryNow.com page. Just got off a call with Pablo Lafaurie, COO at Lafaurie, a Parisian menswear brand that constructs exceptionally high-quality garments. They've built an impressive business 🇫🇷 with 11 brick-and-mortar stores in France. They're entering into the US market and needed a way to bring their store to more front doors. That's when Pablo reached out to TryNow.com a few months ago to explore a partnership. You knew his products were exceptional by the way he was describing the brand, catalog and ethos. There was a level of conviction you rarely see, and he exuded confidence in his products. He knew that if only he could get his products into more homes, he'd drive sales. So, Pablo crafted a program that allowed shoppers to: • Choose up to 6 items for $0 • Try at home for 10 days • Only pay for what they keep Their design and merchandising were well-executed, which generated top quartile results. ➡ The Results: 7.05% conversion rate on their Try Before You Buy page. Pablo, you're a world-class operator and move with speed and conviction. It's a pleasure partnering with you! Let's get more of your products into more US homes. Go check out Lafaurie to try their products — you won't be disappointed! Link in comments. #TryBeforeYouBuy #Shopify #Menswear
Incredible🚀🚀🚀
That’s huge! Also, love this brand
Amazing results and initiative 👏 It's true, Pablo Lafaurie is certainly a world-class operator!!
Always innovating for the customer. Théo Lafaurie Pablo Lafaurie such respect for this ethos 🙌
Amazing work Pablo Lafaurie Théo Lafaurie 👏👏
Congrats Pablo Lafaurie & team this is major!!
VP Product & Design | Growth Strategist | Global Product Manager | Fashion Design Director | Merchandiser | Developer | Partnership Accelerator
3wBig fan of Lafaurie. Great to see you working together.