Our CEO, Christie Fleischer recently sat down for a fireside chat at WWD's LAB with Beauty Inc. editor in chief, Jenny B. Fine to discuss the creation of our newest “Power Category” with our pore-loving skincare line by The POREfessional. “It was a bold, unexpected move for us, but what you might find even more unexpected is we didn’t start out with the thought process of, let’s try to get into skincare,” said Christie. “We really started out with, let’s find another power category like we did with brows.” Powered by our commitment to make beauty radically feel-good by creating unexpected answers to our customer’s unmet needs PLUS our credibility in pore-smoothing products thanks to the iconic POREfessional primer, we landed on skincare, more specifically “pore care”, as our next power category. “Its going incredibly well. We have a hero product in our Porefessional Deep Retreat Mask — it’s number six in the U.S. right now,” confirmed Christie. Wonder what we’ll dream up next? Let’s just say…always expect the unexpected from Benefit. #LifeAtBenefit #ThePOREfessional #PoreCare #WWD https://lnkd.in/gcvf38qP
Good point!
Amazing
Bravo, Christie!!
Retail & Education Manager |Benefit Cosmetics, LVMH India.
2moSo iconic. Proud to be a small part of this brand journey. 💗