The balance between innovation and value has often been a dilemma faced by brands and agencies. This article by Grant Ireland illustrates that this dilemma continues within the events and experiential industries, so it’s really important that we tackle it head on!
Our Head of Digital, Grant Ireland, explores the balance between innovation and value in his recent blog for C&IT, "Innovation: Just because we can, doesn’t mean we should." As Grant says, "We need to make sure we aren’t letting our enthusiasm for the newest, shiniest thing distract us from the fundamentals of what makes for a great experience." Read the full blog here - https://lnkd.in/ep2c59n7? #Innovation #EventTech #eventprofs #AudienceExperience Conference & Incentive Travel (C&IT) Stagestruck Qatar
Freelance Creative Producer and/or Project Director | Experiential | Events | Marketing | Ptching | Sales
1moIf you're seeking engagement, every old school method should also be explored along with the shiny new tech solutions. Careful evaluation should include audience biases, context, the actual message, media type to convey the message. We should also consider the subconscious messaging, e.g. a message about poverty could greate if delivered through a £3k VR headset. Good article Grant Ireland and thanks for the share Ben Cole.