President @ Labrador Agency | Brand Strategy & Consumer Research | I help brand leaders unlock growth through profound consumer understanding
We've spent a lot of time on both sides of this equation, and it's fascinating to see how much brands matter (or don't) and how it differs by category. As always, it comes down to value: rational, emotional, sensory, and at what cost. Read more about how store brands are filling up more of your shopping cart: https://lnkd.in/gHa5Hxr9 #strategy #consumerresearch #cpg
