Beiersdorf’s Post

Ready to glow this summer? ☀ Just in time for the sunny days, our brand Chantecaille Beauté hosted its first public pop-up event in New York City, where visitors experienced the relaunch of the Just Skin Tinted Moisturizer up close. Check it out! 👇

Beiersdorf Ecuador celebrated Care Beyond Skin Day in collaboration with Plan International, during this day we visited a school to paint classrooms improving the spaces where students learn and live together on a daily basis and we create a mural which represent our committed to creating meaningful impact. We planted different types of flora to decorate the school's gardens and green areas, thus promoting a more natural and welcoming environment. This initiative not only sought to improve the school's physical facilities, but also to foster a sense of community and care for the environment. The collaboration between Beiersdorf Ecuador and Plan International is an example of how social commitment and teamwork can have a positive impact on the education and well-being of young people. Together, we're transferring our purpose into action, making a real difference for people and the environment. Together, we care for and beyond skin. #CBSDay2024 #CBSDay #ProudToB #Sustainability #TogetherWeCare #CareBeyondSkin

We asked our employees: What does care mean to you? For Diana Alcobé, Business Unit Head of Derma & Health Care for Chile, care is deeply intertwined with our brand's mission and touches people's lives in meaningful ways. At Beiersdorf, we totally agree: Care changes everything. Watch the video to learn more about Diana's work at Beiersdorf Chile, discover Joaquín's inspiring story, and celebrate Diana's achievements for Beiersdorf Chile. Explore the diverse career opportunities at Beiersdorf and learn more about our supportive culture and commitment on our website. #Beiersdorf #CareChangesEverything #WhoCaresWeCare #ProudToB

Understanding skin 🤝 breakthrough innovations Excited to introduce our latest innovation: the #HIDROFUGAL FORTE ÜBER NACHT roll-on, the first antiperspirant roll-on designed for nighttime application – providing freshness overnight. 🛌💙 Here's how it works: 🌙 Optimal Application Time: Apply the roll-on before bed to take advantage of the body's rest phase. 💤 Extended protection: At night, due to reduced sweat gland activity, the formula builds a lasting effect unhindered by sweat flow. ⏳ Strong formula: The specially activated antiperspirant ingredient maximizes overnight effectiveness. Our tests show that the FORTE ÜBER NACHT Roll-On is twice as effective when applied at night compared to morning use. Even a morning shower doesn't affect its protection, as the sweat-reducing ingredients are absorbed overnight and remain effective. #Beiersdorf #WinWithCare #ProudToBtheBest

How we overcame a challenge and even won an award for it! 🏆💙    Great news: We’ve just won the “Plastic Packaging Product of the Year Award” at the Plastic Recycling Show Europe (PRSE) 2024 in Amsterdam. For what? For our #NIVEASun Lotion Bottle that is now entirely made from post-consumer recycled plastic (so-called PCR)! ♻️    Overcoming the quality-related challenges of PCR was no easy feat. But through excellent #teamwork – both internally and with our partner Morssinkhof - Rymoplast – we developed and implemented PCR qualities that meet our high quality standards. 💡     This achievement once again brings us closer to our packaging and climate targets. With our CARE BEYOND SKIN Sustainability Agenda, we want to reach 30% recycled material in our packaging by 2025 (and we achieved 16% so far). Did you know that the use of #recycledmaterial is directly linked to CO2e emissions? Yes, recycled plastic has significantly a lower carbon footprint than virgin plastic. So, we’re happy to have won this prize, but even more #ProudToB pushing our transformation towards #NetZero so dedicatedly across teams at #Beiersdorf.     #CareBeyondSkin #Sustainability #Recycling #Circularity 

🌟 Unlocking Potential Through Collaboration 🌟 This spring, we at Beiersdorf partnered with Accenture Song and the ReDI School of Digital Integration to open new doors for refugees in the creative and communications industry. The pilot course brought together 15 dedicated students, meeting twice a week in the evenings to develop their skills and craft pathways into the industry. Guided by expert trainers, these talented learners worked on a project for our brand NIVEA Hair, culminating in an innovative campaign pitch. The students' dedication and creativity were evident in their successful pitch presentation, showcasing their remarkable ideas and potential. This pilot not only demonstrated the incredible capabilities of our participants but also highlighted the power of collaboration and integration. Among our talented participants was Veronika Pluzhnikova, who shared: "Participating in the ReDi Creative Communication course was an outstanding experience for me. I learned a great deal about working in a creative field and had the opportunity to meet many talented professionals. This project was a valuable learning experience and helped boost my confidence in my abilities." We’re excited to expand this initiative to other ReDI schools and industry partners. By sharing our experiences and successes, we aim to create a broader impact, developing and attracting diverse talents to our team. 🌍✨ #Beiersdorf #AccentureSong #ReDISchool #CreativeIndustry #DiversityInTech #NIVEAHair #Innovation