#BauerMedia Group has achieved the latest version of the IAB Gold Standard Certification, helping bring greater transparency to the digital supply chain. Read more about it here: https://lnkd.in/ebUircvA
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Retail media is growing rapidly and already accounts for nearly 20% of global digital advertising. Discover how retail media networks can create a win-win-win opportunity for retailers, brands and consumers: http://transu.co/6042uJLIC #RetailMedia #DigitalAdvertising #RetailMediaNetwork
Maximize your retail media network opportunity
transunion.com
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There has been a lot of talk lately about the evolution of the digital advertising supply chain, particularly for high value formats like CTV. But what about for ad tech’s newest golden child, retail media? Check out this great article from my colleague Alena Morris about what commerce media networks and their advertisers should be looking for from the commerce media supply chain.
Alena Morris discusses how the supply chain needs to evolve in order to facilitate continued growth and sustainability for commerce media - via Association of National Advertisers: https://lnkd.in/eWhKVevd
How the Digital Media Supply Chain Needs to Evolve for Commerce Media to Thrive
ana.net
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Amid rising buyer scrutiny and smaller budgets in 2023, the Channel stands as a favorable medium for engaging partners and vendors with marketing efforts. Even so, there are challenges that must be addressed to achieve ROI in the space. In this State of Channel, VP of EMEA David Verwey and Strategic Head of Channel Matt Dalton discuss key opportunities to capitalize on in 2023, with insights from guest Sophy Gray (Founder of The Marketing Bee). Read here: https://hubs.ly/Q022KWh_0
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I know that Lisa Martin from Five9 spends a lot of time in channel, and learned from Stacy Horton, MBA yesterday on her webinar that SonicWall is a 100% channel focused company. Loving the renewed focus on this GTM approach. One challenge, however, is that many channel partners don't have well oiled content creation and distribution mechanisms to communicate with existing and future clients all the solutions their vendors offer. INFUSEmedia can help channel partners solve the problem of proactive, omni channel content distribution with innovative programs sized to fit defined markets.
Amid rising buyer scrutiny and smaller budgets in 2023, the Channel stands as a favorable medium for engaging partners and vendors with marketing efforts. Even so, there are challenges that must be addressed to achieve ROI in the space. In this State of Channel, VP of EMEA David Verwey and Strategic Head of Channel Matt Dalton discuss key opportunities to capitalize on in 2023, with insights from guest Sophy Gray (Founder of The Marketing Bee). Read here: https://hubs.ly/Q022KWh_0
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How is retail media advertising poised to challenge traditional digital advertising channels? What shifts are occurring in the metrics used to measure the success of retail media advertising campaigns, and why are these changes significant? What role does integrated technology play in the future success of retail media networks? #IdentifyingFromAfar #retail #tech #marketing Read the following article for more info: https://lnkd.in/er4scyVK
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Global Media Director - Strategic Partnerships - Supply Chain - Procurement - Technology Strategies - Sustainability
🌟 Why Advertise in CHAIN Magazine? 🌟 Are you looking to elevate your brand within the supply chain and procurement sectors? Here’s why advertising in CHAIN Magazine is the perfect opportunity for your business: 1. Reach Senior Executives and Decision-Makers: CHAIN Magazine is read by top-level executives, thought leaders, and key decision-makers in supply chain and procurement. Your advertisement will directly reach those who have the authority to make impactful purchasing decisions. 2. Build Industry Leadership and Credibility: By advertising in CHAIN Magazine, you align your brand with high-quality content and thought leadership. Enhance your credibility and position your company as a leader in the supply chain industry. 3. Enjoy Global Reach: With extensive distribution in both print and digital formats, CHAIN Magazine ensures your advertisement reaches a diverse and expansive audience worldwide. 4. Engage with a Targeted Audience: Our readers are deeply engaged in supply chain management, procurement, and logistics. Your message will resonate with professionals actively seeking new solutions and strategies. 5. Take Advantage of Prime Ad Placement: Strategically place your advertisement alongside relevant content to maximize visibility and engagement. Align your brand with specific themes or issues that match your products and services. 6. Benefit from Comprehensive Marketing Solutions: CHAIN Magazine offers integrated marketing campaigns, combining print, digital, and social media channels. Tailored advertising packages can meet your specific marketing objectives. 7. Measure Your Impact: Digital advertising in CHAIN Magazine provides detailed analytics and performance metrics, allowing you to measure the impact and ROI of your campaigns. 🌐 Ready to showcase your brand and connect with industry leaders? Contact us today to discuss how CHAIN Magazine can help you achieve your advertising goals. 🔗 Discover more and see our latest editions: https://lnkd.in/e69GJVvG #Advertising #CHAINMagazine #SupplyChain #Procurement #Marketing #ThoughtLeadership #BrandAwareness #GlobalReach #StrategicMarketing #BusinessGrowth #Logistics Let’s drive supply chain excellence together! 🌟
CHAIN Magazine | June 2024
https://chain-mag.com
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Is your #retailmedia network leaving money on the table? Discover the secrets to attracting brands, scaling your network, and becoming a market contender. Read the article to uncover the 5-tier marketing approach with Merkle's Matt DiBenedetti:
Repromotion: You've Built a Retail Media Network ... Now What?
merklesocial.com
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Is your #retailmedia network leaving money on the table? Discover the secrets to attracting brands, scaling your network, and becoming a market contender. Read the article to uncover the 5-tier marketing approach with Merkle's Matt DiBenedetti:
Repromotion: You've Built a Retail Media Network ... Now What?
merklesocial.com
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Is your #retailmedia network leaving money on the table? Discover the secrets to attracting brands, scaling your network, and becoming a market contender. Read the article to uncover the 5-tier marketing approach with Merkle's Matt DiBenedetti:
Repromotion: You've Built a Retail Media Network ... Now What?
merklesocial.com
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“A lack of ways to accurately measure performance; the growing sentiment that retail media buys are imposed as a tax by retailers versus a benefit; and the overall fragmentary state of the landscape have pushed 42% of advertisers to question their investments in the space, according to the [Association of National Advertisers].” #RetailMedia
Retail media’s standardization race is heating up — what’s at stake?
marketingdive.com
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