Ayomikun Bamgboye (MBA)’s Post

As a cohort, Gen Z spends far less on fashion than older peers. So why do retailers obsess over them? The answer is that they’re the consumers of the future. As the youngest members of the generation enter the workforce and as older members advance in their careers, their future fashion spending will grow rapidly. Retailers want a slice of that, and if they don’t act now, they run the risk of loyalty being attached to competitors. For Walmart there is an additional reason: the retailer has traditionally been poor at courting younger shoppers. So, this is a huge growth opportunity, that the retail giant is keen to exploit. This includes in fashion with the retooling of the private label No Boundaries brand. And, apparently, the new generation is noticing both the updated styling and the keen price points. There may be some perception issues in terms of linking Walmart with fashion, but the retailer is working hard to overcome them. All of this is part of a much wider effort by Walmart to ensure its continued relevance and success. It might be the biggest retailer in the world, but Walmart is still humble: it learns, adapts and innovates like a much younger company. I chatted more with AP News about the latest shifts in Walmart’s fashion offer. Link to article in the comments. #retail #retailnews #fashion #apparel #brands #clothing #GenZ

Retail Today / Retail Renaissance: The power of fast-fashion! Is it a race to the bottom? Or providing rock bottom prices to the masses? #fastfashion SHEIN continues to dominate this sector but is starting to impact the apparel market. Now only #zara, #hm, #forever21 but #kohls #jcpenney #macys. They have captured GenZ using #tiktok as a powerful media platform. 🔥🔥🔥🔥Now setting their sights on #millennials ! #genzmarketing You can forget about #sustainability #environmental or even tax help. #shein #temu What is your #retailstrategy ? I can say, my recent visits to #walmart #target #costco , I’m seeing some physical changes in the stores. Lower price points, improved signage, etc.. #lowprice #shoppingexperience #stores Costco’s seems to really understand this competitive stance in apparel. They have aggressively gone after price and brands. Most items are hitting that sweet spot of under $20.. #apparelindustry #brandexperience #brickandmortar #costco I have attached my recent visit to Costco in the comments. What is your strategy to combat fast-fashion? #fastfashion Joanna Williams had been warning the #apparelindustry with powerful facts and analysis. #retail #retailindustry #retailtrends #retailexperience #ecommerce #TopRetailExperts

I’ve been noticing a very interesting trend recently: Native DTC brands entering the brick-and-mortar world. Now this can be risky for quite a few reasons: 👉 Leasing retail space can be extremely expensive 👉 Adapting online experiences to in-person shopping can be tricky 👉 Inventory management can be a significant challenge. But ecom giant SHEIN’s transition to retail is a very interesting move. SHEIN just announced that it has partnered with SPARC Group, a joint venture between Forever 21 owner Authentic Brands Group Brands and mall operator Simon Property. The partnership will enable each retailer to test new sales approaches. SHEIN aims to expand its reach in the U.S. and increase its in-person retail footprint. Through this partnership, it will pilot sales and returns of its inventory in Forever 21 stores nationwide. Which is vastly different from how their innovative DTC supply chain is set up now. Meanwhile, Forever 21 will make select merchandise available to shop on shein.com, opening it up to a broader international consumer base beyond its existing 540+ global retail locations. To me, this partnership makes complete sense. Both brands have a shared vision of providing customers with unparalleled access to fashion at affordable prices. SHEIN understands the risks of retail, especially for a DTC brand looking to break into the retail market, so by partnering with Forever 21, which already has established retail space and has a growing online market in North America, SHEIN is able to access news markets without as much risk. SHEIN will also be able to gain access to insights and merchandising strategies from Forever21. And as for Forever21, after hitting rocky times, selling products through SHEIN could help it supercharge growth, especially if they are able to tap into SHEIN’s DTC supply chain model. I think tapping into this model could help reinvent the Forever21 brand. What do you think of this partnership? #shein #DTC #ecommerce #retail #forever21

While many retailers are cracking down on their rate of returns, SHEIN has rapidly become the #retailer with most consumers looking to return their products. Meanwhile, ASOS.com brought back return fees in the summer of 2023, this among multiple other strategic moves can be seen in the amount of interest regarding returns dropping rapidly. Great job to the people at ASOS.com for your move to a more sustainable future in retail Livvy Thompson and team. SHEIN ZARA SA IKEA Kohl's boohoo #shareofsearch #brandsearch #retail #retailnews #insights #retailtrends

Interesting to see the discount #fashion retailers top the list for TikTok Shoppers. Besides SHEIN, I wonder why the big fast-fashion brands like ZARA USA and H&M didn't make this list? #alternativedata #aldata Facteus #facteus #retail #retailinsights #retailintelligence

Find out how Zara's owner is beating online giants. 🚀 🏬 Inditex shifts its battle against online giants like Shein with a bold move: bigger, flagship stores. 📈 Sales per square meter soared from €5,000 to €8,000. Efficiency and full-range display are the secret sauces. 🔗 Physical stores and online sales complement each other, proven by a Shopify report showing a 40% web traffic increase after opening new stores. 💡 The luxury sector inspires Inditex’s strategy, merging shopping with experiences. 🚀 With shares up 38% and strong cash flow, what’s next for Inditex? Their fusion of digital and physical retail may set new industry standards. Will Inditex's store strategy outshine Shein? ---------------- #Inditex #Shein #Fashion 📩 Be up to date! Subscribe to free newsletter. Link in Bio

🔥 The Top 10 Apparel Brands on TikTok in 2024 (Updated)! We dove back into the Facteus spend data for the first half of 2024, it's clear that TikTok Shop is still a major player in the e-commerce space for apparel brands. This update shows some big changes since the first quarter. Discount apparel retailers rose to the top and took up the top 4 spots where TikTok Shoppers made purchases this year. SHEIN 🏆 TJ Maxx (The TJX Companies, Inc.)🥈 Ross Stores, Inc. MARSHALLS LLC Nike Burlington Stores, Inc. Old Navy Five Below Macy's Foot Locker SHEIN takes the top spot, continuing to be a leader in the apparel industry with Gen Z and showing its ability to adapt to connect with customers on TikTok. TJ Maxx and MARSHALLS LLC comes in at second and third respectively, showing a strong affinity to discount retailers and the TikTok audience. #facteus #alternativedata #altdata #tiktokshop #tiktok #retail #retailtrends #retailindustry #consumerinsights #consumerinsight #consumerbehavior #consumerbehaviour #marketresearch

Crossing New Boundaries Walmart's decision to revamp and relaunch its "No Boundaries" private label, particularly targeting Gen Z, and launching it on Roblox through the Walmart Discovered experience, likely centers around several key marketing strategies. By focusing on Gen Z, Walmart aims to capture the attention and loyalty of younger consumers early in their purchasing life. This demographic is known for its distinct buying behaviors and preferences, which are influenced heavily by trends and digital engagement. Revamping the "No Boundaries" brand is a strategic move to keep the label fresh and relevant, aligning with current fashion and cultural trends that appeal to Gen Z. This can help position Walmart as a trendy and affordable option for fashion-conscious young shoppers. READ ARTICLE: https://lnkd.in/gEd-SgBq #NoBoundaries #WalmartFashion #GenZStyle #RobloxRetail #DigitalDressUp

December-mid kicks off the end-of-season sales (EOSS) for fashion retailers, and something interesting caught my eye while strolling through the mall yesterday. Shoppers are making a distinct shift from traditional fashion brands like Allen Solly, USPA, etc., towards fashion departmental stores such as Westside, Zudio, and Zara, evident from the footfalls & shopping bags of customers👜 According to a recent ET article as well, these larger stores are outpacing the older brands in sales, and here's why: 🎯 Rapid Design Cycles: These players have a super fast design-to-store cycle, refreshing their entire inventory in as little as six months. This agility keeps things fresh and exciting for shoppers. 🎯 Attractive Price Points: The sweet spot of pricing, ranging from 700 to 2000 bucks per unit, is where the magic happens. There's a massive demand in this segment that was seemingly underserved before. Brand loyalty in the mid-segment seems to be taking a backseat. What's driving the crowd now is a fresh design language and those irresistible price tags. #retailrealestate #DepartmentalStores #retailindustry 💃🛒

SHEIN is set to surpass ASOS.com in UK retail rankings, marking the rise of another huge fast fashion giant. Although ASOS is a big brand itself, I think they have the chance to differentiate by pushing their sustainability and inclusivity. They have a Marketplace for independent sellers and vintage shops on their website which they should lean into and promote more heavily as this could resonate with the growing number of environmentally-conscious consumers and rebuild loyalty. It's an opportunity for ASOS to show they're attuned to evolving societal values, setting them apart from competitors like Shein. 🌿 #Sustainability #Innovation #FashionRetail