Audible’s Post

🎶 Content is the voice of your brand, and consistency is its melody. Together, they orchestrate the symphony of success in the digital world. 😇 Imagine your brand as a musician performing in a grand concert hall. Your content serves as the lyrics, conveying the essence of who you are and what you stand for. Meanwhile, consistency acts as the rhythm that keeps the audience engaged and entranced throughout the performance. Just like a well-rehearsed orchestra, when your content and consistency harmonize seamlessly, they create a masterpiece that resonates with your audience and leaves a lasting impression in the digital landscape

ON THE BLOG🖋️JP Flores invites us into a conversation about the transformative power of a "Creative Experience" in marketing. Drawing parallels to the impact of live music performances, he highlights the importance of immersive interactions that go beyond the noise of everyday advertising. He defines Creative Experiences as a blend of strategy, storytelling, and design that builds meaningful connections between consumers and brands. READ THE FULL BLOG --> https://bit.ly/3Oj4eSJ

Distorted was asked to talk to MediaCat Magazine on the subject of "How can brands tap the potential of audio marketing?" We talked about the potential of podcasting specifically: 🌟 Connection and loyalty 🌟 Flexibility and accessibility 🌟 Long-form content in a short-form era 🌟 Affordability and accessibility for brands Other contributors talked about how audio advertising is has the ability to reach audiences in less disruptive settings and seamlessly slots into a listeners life, how audio has the power to evoke emotions and the importance of sonic branding- lots of brands pay attention to their visual but what about their sound? what does your sound say about you or your brand? #audio #audioadvertising #brandedcontent #podcasting #podcast

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝗿𝗲𝗻𝗱 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. You can't rely solely on trending audio or other trends. For instance, I might watch your reel because of a trending audio, not because your content or brand resonates with me. So, before hopping onto a trend, ask yourself if it truly suits your business. #digitalmarketing #marketing #trend

When it comes to digital storytelling, honesty is the best policy. And there are a lot of ways to get your brand’s message across! 🎨 color palette 🎵 music 📣 audio 📹 video Don’t miss out on all the key parts of crafting a narrative that’s authentic to your message and identity. Learn more about how a multisensory approach can take your storytelling to the next level on the blog. New post up now! 💡📽️ #OnlineNarrative #DigitalStorytelling #TinyWindowsConsulting #Marketing https://lnkd.in/ghev22MV

Why Your Brand’s Sound Needs to Match Its Vibe 🔊 Ever think about how your brand sounds? If not, it’s time to start. The right audio can make all the difference in your advertising. 🎧 1. Reflect Your Brand’s Personality: Imagine your brand is all about bright, happy vibes. Now, imagine pairing that with a dull, monotone voice-over. Total mismatch, right? Your brand’s sound should reflect its personality. If you’re upbeat and fun, your audio needs to be lively and cheerful. 🎶 2. Create Emotional Engagement: Sound is a powerful tool for evoking emotions. A bright, happy sound can make your audience feel joyful and connected to your brand. These positive emotions are what drive consumer behavior. Let’s keep your audience smiling! 🔊 3. Stand Out in a Crowded Market: In a world full of visual clutter, sound can help you stand out. A vibrant, catchy audio cue or an energetic voice-over can grab attention and make your message memorable. Don’t let your brand’s voice get lost in the noise. 🎙️ 4. Build Personal Connections: Audio allows you to connect with your audience on a personal level. A warm, friendly voice-over makes your message feel like a conversation with a friend. It’s these personal touches that build loyalty and trust. 🌍 5. Enhance Your Overall Brand Experience: When your audio matches your visual elements, you create a cohesive and immersive brand experience. Think of it as the difference between watching a silent film and enjoying a blockbuster with surround sound. Your audience will notice the difference. At Sound Spark Studio, we specialize in crafting custom audio that perfectly matches your brand’s vibe. From energetic radio commercials to cheerful podcast promos, we ensure your message is not just heard, but felt. Ready to bring your brand’s sound to life? Let’s chat and create audio that shines as bright as your brand. #SoundSparkStudio #AudioBranding #PowerOfSound #Marketing #Branding #CustomAudio #AdvertisingStrategy

A few months ago we added a new rating system into the SHOUT platform. I’ve pulled these results today… 99.7% of our creator’s videos are 5-star reviews… Rated by the clients, not by us. Now you may think they’re just doing it to be nice. But there is no obligation for some of the biggest brands worldwide to rank our creators highly nor is there a reward for doing so. They’re just genuinely happy with the work, especially given that when working with creators the brands can request unlimited revisions. You may think this would drive the creators crazy… But we rarely see more than 2 drafts until a video gets approved. Huge shout out to the Creators on the platform who are clearly impressing the brands. 👏 What’s your experience been like finding creators to represent your brand? Let me know in the comments below.

https://lnkd.in/dyFDPG-6 Adrecall is an important attribute in Marketing. Read here how Audio outperforms video in Denstsu’s study.

STOP and read my ode to advertising*. (*published some thoughts in a book back in 2007. Re-inventing some ideas as we speak. **Got no time for Debby Downers.) Here I am. A creative. A strategist. A connector. I work in advertising because it’s fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly, by paying taxes. Secondly by producing context.  Some call it art, others waste.  Advertising is as valid as an industry as any other.  In fact: advertising is one of our most cultural coining industries**. We tell stories through pictures, words, experiences, sound.  We bring solutions to problems.  We have responsibilities. We connect people. We connect ideas with people. We work with smart and enthusiastic people every day. Yes, we are artists! We raise topics. We are allowed to be silly. We work hard. We are always part of a team. We reflect zeitgeist. We are zeitgeist. OH, and we like to party! Especially here at Supreme Music. In #Cannes for example ;) SO: Hit me up for some collabs and if you’re in need for some kick-ass music for your next project….or intel about the best party in Cannes this year or if you'd like to share your thoughts- about music, for example on LBBonline - Little Black Book ;) #music #musicproduction #advertising #suprememusic #letsgo #wheremypeopleat https://lnkd.in/dUrQa3hc

Maybe, as opposed to excessively labeling/debating new acronyms for an increasingly fragmented channel landscape (where the incremental reach for each is becoming increasingly diluted), we stick to just the three means of consumption?* Visual, Audio, Text…. Then let creative nuance address the behaviour in those specific environments, and consequent message. *And yes, that sentence was really far too long. #mediaplanning #marketing #mediamadesimple