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Mirroring our US findings with Neustar/Transunion, where optimizing with Total Audio improved TV performance by 6.2% and video by 3.1%, a new Adcast study shows that adding podcasts to media plans can boost ROAS by up to 18%. https://lnkd.in/eEGU--2E

Podcast Advertising Delivers 4.9 Times ROI and Outperforms Traditional Media, According to New Study

Podcast Advertising Delivers 4.9 Times ROI and Outperforms Traditional Media, According to New Study

podnews.net

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