Mirroring our US findings with Neustar/Transunion, where optimizing with Total Audio improved TV performance by 6.2% and video by 3.1%, a new Adcast study shows that adding podcasts to media plans can boost ROAS by up to 18%. https://lnkd.in/eEGU--2E
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Congratulations to our AudaCy’s in Action Winners for the second quarter: Joan Reed Brad Rounds Kimberly Taylor Chuy Gomez These team members were among the top Audacy rewards point-getters for the quarter and incredible examples of living out our values every day! Drop some kudos in the comments for our winners.
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Despite AI's efficiency and creativity, the trust and connection of human voices remain irreplaceable. Radio and podcasts shape brand engagement through authenticity, fostering lasting relationships with genuine human interaction https://lnkd.in/ecQCt6wS
Audio: A Beacon of Trust in the Age of AI
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Radio continues to be a powerful tool for candidates in the ever-evolving landscape of political advertising. With its unparalleled mass reach and local resonance, radio is a crucial medium for political advertisers looking to connect with voters. https://lnkd.in/e9xg7Vqe
Harnessing the Power of AM/FM Radio in Political Races
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Good news for AM/FM radio advertisers. According to an analysis from transportation analytics company INRIX, Americans’ average time spent in traffic during peak periods increased to 42 hours in 2023, an added four hours year-over-year. https://lnkd.in/efmKQZd7
Report: Drivers Spending More Time In Traffic Benefits AM/FM Radio Advertisers.
insideaudiomarketing.com
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⭐ Audacy Talent Spotlight: Erica Jeanine ⭐ Erica is a local sales intern based out of Washington D.C. She’s eager to get her career started in media sales and bring her entrepreneurial spirit to the team. Welcome, Erica and all of our 2024 summer interns! If you want to be a part of our team, check out Audacy’s Careers page below. https://lnkd.in/g_8hE_zW
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Radio is a medium that resonates deeply with listeners and compels them to take action. It's why savvy advertisers are embracing the broad power of radio like never before. Dive into benchmarks from key industries and unlock the power of radio advertising! https://lnkd.in/eqEuMicr
What Success Sounds Like: The Impact of Audio Advertising on Auto, Legal, and QSR Brands
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⭐ Audacy Talent Spotlight: Mike Street ⭐ Mike Street sets the tone as Audacy's Hip-Hop and R&B Format VP and Brand Manager of Richmond's 106.5 The Beat and Milwaukee's HOT 105.7. Mike's love for the genres drives his work and advocacy, especially as we celebrate Black Music Month in June. Listen to the Mike Street Show, weekdays from 2-6 PM ET on 106.5 The Beat. If you want to be a part of our team, check out Audacy’s Careers page below. https://lnkd.in/g_8hE_zW
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Join Audacy as we honor Juneteenth by highlighting powerful Black voices, music, history and culture through interviews, podcasts, stations, and stories. https://lnkd.in/gCGqBhsU
Juneteenth Podcasts: Listen, Download & Share | Audacy
audacy.com
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