"If you can't sell it to a 5 year old, you can't sell it at all"
This is the indoctrination I give to all the members of my Salesforce throughout my career. From Golden Morn and Milo, to inventory apps and BNPL profiles, the principle remains the same:
If you can't simplify the product, then you don't know the product. And if you don't know the product, you can't sell it.
Deep product knowledge is crucial because it enables you to present your product or service in the best possible light. This means understanding not only the features but also the benefits. And, equally important, how these benefits align with your prospect's specific needs and pain points.
Also, your confidence and expertise will shine through when you can answer questions with precision and offer solutions tailored to your prospect's unique situation.
When I started my sales journey I was haphazard in my approach. I sent my salesmen out with assigned targets and supplied them with all the products they needed. But after a period of not getting strong results, I had to restrategize.
So I systematically took time out to ensure that my salesmen know granular things about the products they sold. This included conducting training classes and modules, furnishing them with sufficient product information, and conducting regular field accompaniment to make sure they're passing the right information across.
In the first 6 months after I decided to embark on this systematic approach, I recorded 80% growth in sales and this was largely due to the increase in the confidence and ability of the sales men, all because of their improved product knowledge.
It's a hack that took me years to master. I give it to you for free. You're welcome.
#SalesTips #OluTheOligarch #ProductKnowledge
Leading a team of expert problem solvers, turning customer challenges into opportunities @ Salesforce ☁️
1wWelcome Asim Ziyadkhanli ! Great to have you onboard!