ArcSpan’s Post

Oracle Grapeshot users: ArcSpan Contextual represents an easy to implement, high-quality, brand-safe and cost-effective replacement upgrade! ArcSpan Contextual offers: ▶ Advanced contextual targeting, exceeds IAB/GARM standards ▶ AI-driven audience precision, automation, customization ▶ Monetization optimization insights, Prebid/GAM/campaign dashboards ▶ Fast implementation, measurable ROI Please check out ArcSpan and contact us! https://lnkd.in/ezkGZnYU Garret Vreeland Christopher Guenther James Dempsey Peter Rooney Balaji Rao Declan Healey Artemio Rimando Jose Cabal-Ugaz

ArcSpan is excited to welcome BeOp as an integrated data partner into ArcSpan’s leading Audience Monetisation Platform (AMS)!   This partnership will empower our publisher customers with enhanced 0 and 1st-party data capabilities. Publishers can now leverage 0P and 1P data from BeOp’s innovative conversational advertising technology, providing them an additional powerful tool to drive engagement and optimize ad performance.    We are excited about the potential this partnership holds! Learn more here: https://lnkd.in/eQp8akAW #ArcSpan #BeOp #PublisherSuccess #AdTech #DigitalAdvertising #Programmatic #Cookieless #1PData #FirstPartyData Art Muldoon Garret Vreeland Peter Rooney Artemio Rimando Jose Cabal-Ugaz Balaji Rao Christopher Guenther Declan Healey Romain Cauchois Sébastien ROBERT Yousra Moutana Medina Hammouche

ArcSpan looks forward to attending Cannes Lions International Festival of Creativity next week! Please contact James Dempsey , Garret Vreeland and Art Muldoon if we can discuss our AMS audience data monetization solutions!

Team ArcSpan is pleased to announce our integration partnership with Amazon Publisher Services. ArcSpan AMS Contextual enables AI-driven contextual data processing, activation scale and automated + customized audience targeting solutions. AMS is recognized as quick to implement, boosts revenue opportunities and is cost-effective. Publishers running the APS Connections Marketplace ("CxM") can activate ArcSpan's innovative contextual solutions suite quickly and efficiently with: ➡ No additional development - works with existing APS setup ➡ Streamlined contract via APS ➡ One-click activation ArcSpan is purpose-built to help leading publishers globally navigate revenue challenges and transition to stronger, sustainable growth outcomes. Let's go! Art Muldoon Garret Vreeland Christopher Guenther Balaji Rao James Dempsey Kelly Merton Peter Rooney Declan Healey James McWilliams Justin Beere

Today we are excited to announce the release of ArcSpan’s “Identifier Audit” dashboards within the AMS Audience and Campaign Insights suite! Publishers are touting ArcSpan’s Identifier Audit as the most comprehensive view of identity analysis they have seen. Identifier Audit connects the use of various identifiers to programmatic outcomes and illuminates the Identification, Prevalence, CPM Value and Demand Alignment of each ID in the programmatic transaction. ArcSpan continues to deliver industry-leading, powerful audience data solutions purpose-built to support publishers’ monetization strategies globally. Please reach out to schedule a demo of Identifier Audit and the AMS Audience Insights suite, or the complete AMS Audience Monetization platform! Link below for more information at ArcSpan's website. Art Muldoon Garret Vreeland Christopher Guenther Balaji Rao Peter Rooney James Dempsey Kelly Merton Artemio Rimando Declan Healey Jose Cabal-Ugaz Scott Messer #publishers #programmatic #digitaladvertising

ArcSpan is going to Hamburg next week for D3con! Get in touch with James Dempsey if you'd like to meet.

ArcSpan announces the release of AI-powered Custom Content Taxonomies, the latest addition to the ArcSpan AMS™ audience monetization platform.   For Publishers and Retail Media Network businesses working to future-proof their post-cookie ad sales strategies and streamline first-party audience data monetization operations, Custom Content Taxonomies uses Large Language Modeling (“LLM”) to process 100% of audience visitor data in real-time and achieve greater data ACCURACY and SCALE.   Featured taxonomies help publishers better respond to advertiser targeting demand in major verticals including Gaming, Sports, and Entertainment; Automotive; Financial and Insurance; Retail / E-commerce / Lifestyle; Travel and Hospitality; Multi-cultural; and Purpose-driven.   ArcSpan AMS™ is purpose-built to boost publisher revenue and provides a comprehensive suite of first-party audience data monetization solutions that are easy-to-implement, create revenue growth, and are extremely cost effective. Please contact us for a demo! https://lnkd.in/e3D8BQmk Garret Vreeland Christopher Guenther Balaji Rao Peter Rooney James Dempsey Artemio Rimando Kelly Merton #publishers #dmp #ai #digitaladvertising #firstpartydata

Publishers use ArcSpan Audience Builder to activate 1P audiences in social media platforms ArcSpan is making it easy and effective for publishers to extend their audience monetization success to leading social media platforms. Through seamless platform integrations, ArcSpan AMS supports publishers’ ability to activate their audiences into environments such as Facebook, Instagram, Snapchat, TikTok, etc. Social media audience activation represents a significant revenue component for many publishers. Unlike other DMPs, deploying ArcSpan AMS can be accomplished within a day due to ArcSpan’s flexible deployment framework. As a result, ArcSpan removes the complexity for publishers and delivers the value of first-party data activations faster and at greater scale. ArcSpan AMS continues to innovate as the easiest to use, most cost-effective first party audience monetization solution for publishers. We are passionate to help publishers upgrade their revenue operations to win more RFPs and scale revenue leveraging their valuable first-party data. Publishers get more value faster with ArcSpan AMS! Please contact us for more information or to see a demo of ArcSpan AMS. www.arcspan.com #publishers #programmaticadvertising #dmp

ArcSpan is both delighted and humbled to be nominated for Best Sell Side Product at this years The Wires (by ExchangeWire) awards! This nomination, on top of our AdExchanger nomination in a similar category, is a true testament to the dedicated work our team has carried out to launch our platform, ArcSpan AMS ™️, successfully this year. With our AI-driven dynamic audience segmentation and activation platform, our customers benefit from next generation monetisation software as well as a strategic partner for the post-cookie era!