Tony Yi’s Post

Executive Vice President BD & GM Platform Direct

2w Edited

Our Cadent platform, media and marketing teams shared a beautiful summer evening with over 150 of our clients/partners. Thank you to our partners Alliant - The Audience Company and ABCS Insights!

Cadent

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After an inspiring week in the French Riviera, the Cadent team returned stateside to keep the festivities going with our friends from Alliant - The Audience Company and ABCS Insights! For our second annual #CannesInNYC at Grand Banks, we enjoyed getting to spend more time with our clients and partners against the iconic backdrop of the Manhattan skyline and Hudson River. We're so happy we could celebrate adtech innovation with so many industry leaders. Thank you to everyone who made last night so special!

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Tony Yi

Executive Vice President BD & GM Platform Direct
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AI and disruptive buy side/data/supply approach coming to TV/CTV buying and partnerships - cannot wait to share what is next. It has been a long time since I have been this excited about the industry Cadent AdTheorent

Cadent

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📣 Exciting news! 📣 Cadent has officially welcomed AdTheorent into the Cadent family. Together, Cadent and AdTheorent, a Cadent company, are among the largest independent ad tech platforms in the world. This acquisition will enable Cadent to drive further innovations in audience targeting, omnichannel activation, performance and AI-driven insights. Learn more about the acquisition from Cadent CEO, Nick Troiano: https://lnkd.in/empNxwqz
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Tony Yi

Executive Vice President BD & GM Platform Direct
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Cannes Lions International Festival of Creativity connects new/old friends, clients/partners, celebrities and industry legends. You can figure out who belongs in which bucket but my personal/professional cup is full after a packed week of meetings and events. Cadent will continue to work hard to build/nurture these fantastic relationships.
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Tony Yi

Executive Vice President BD & GM Platform Direct
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Amazing teammates! Congrats Marcy Pentoney and Lindsay Teague!
Cadent

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Last night, the Cadent team was thrilled to celebrate Top Women in Media & Ad Tech honorees, Lindsay Teague and Marcy Pentoney! We are so proud of Lindsay and Marcy for being recognized among such an impressive group of women leaders in our industry. Special thanks to AdMonsters and AdExchanger for organizing such a wonderful event!
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Tony Yi

Executive Vice President BD & GM Platform Direct
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2 wonderful authors - Isaacson and Arun C Kumar. But only 1 has extensive marketing/advertising experience. Looking forward to reading both this summer.
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Tony Yi

Executive Vice President BD & GM Platform Direct
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Please join me along with Cadent's own Nick Troiano, Mari Tangredi, Jes Santoro, Jim Tricarico, Eoin Townsend - looking forward to reconnecting and exploring new opportunities.
Cadent

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We're getting ready for another memorable Cannes! Connect with Cadent throughout the week and learn what's possible with Aperture Platform. Get in touch to request a meeting with the Cadent leadership team: https://hubs.la/Q02wfhfM0 #ConnectWithCadent #CannesLions2024 #AdTech
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Tony Yi

Executive Vice President BD & GM Platform Direct
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Great team and role. Please reach out if you or someone you know is interested.

Marcy Pentoney

SVP, Product | Ad Tech Executive | #GSD
3mo

We're hiring! Looking for someone with programmatic ad tech experience to manage and execute our product roadmap for the SSP solutions of the Aperture platform. Please message me with any referrals.

Senior Product Manager

Cadent, Philadelphia, PA
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Tony Yi

Executive Vice President BD & GM Platform Direct
3mo Edited
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New independent Jounce Media analysis of Cadent AMX (SSP) as a top 1st tier premium content SSP. Only 8 SSPs made the grade. Our focus/differentiation is CTV but we are a true omni channel SSP. If you are a publisher, please reach out to me/my team. We are doing some fun things here and it keeps improving. #aperture Brian Weigel Joy Ross Matt Friedman Maria Laino Igor Nikitenko
Cadent

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Cadent Aperture MX has been identified as one of the select few SSPs out of 100 without MFA (Made for Advertising) publishers.  According to Jounce Media, a leading authority in programmatic supply chain management, Cadent Aperture MX stands out among the crowd. In their recent findings, Jounce Media revealed that out of the extensive pool of 100 SSPs analyzed, only 8 have successfully maintained an MFA-free supply environment – Aperture MX proudly sits among this elite group. Cadent is committed to transparency, quality, and integrity in the programmatic advertising ecosystem. Learn more about MFAs and the Aperture MX approach to digital inventory: https://ow.ly/i0tW50R8SEB
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Senior Product Manager

Cadent, Philadelphia, PA

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